IIM Jammu - Executive Programme in Digital Marketing
- Offered byEmeritus
Executive Programme in Digital Marketing at Emeritus Overview
Duration | 6 months |
Total fee | ₹51,250 |
Mode of learning | Online |
Difficulty level | Intermediate |
Credential | Certificate |
Executive Programme in Digital Marketing at Emeritus Highlights
- Earn IIM Jammu certificate of completion along with Executive Education Alumni Status
- Fee payment can be done in easy instalments
- Experience hands-on learning journey with projects and assignments
- Immersive learning with IIMJ faculty and industry experts
- Get personalized career services from eruditus
Executive Programme in Digital Marketing at Emeritus Course details
- This course is for the candidates of all profiles irrespective of their degrees or certifications who want to enhance their current skills or pursue a new career in marketing.
- The candidates who want to understand the importance of digital marketing and help companies boost marketing ROI through digital marketing.
- No matter from which background you are, you can go for this course once your graduation is done if you have interest to build your career in this field.
- Learn the fundamentals of digital marketing and become familiar with the tools and techniques.
- Understand the journey of a digital consumer and learn how to build a strong content marketing strategy to connect with the target audience.
- Explore various digital marketing channels and identify the right channels for business growth.
- Create and run digital marketing campaigns and gain insights on how to optimize budgets and campaign performance.
- Digital has bucked trends, shifted perspectives, and galvanised innovation all around us. This is the time for marketers to leverage digital tools and re-engineer organisational roadmaps that make agile digital marketing a reality. To create and maintain an edge in today's complex and demanding marketplace, the Indian Institute of Management, Jammu, has launched the Executive Programme in Digital Marketing.
- This programme is designed to help participants learn digital marketing tools and techniques and apply them with core knowledge of marketing management. This programme is your answer to how you can engage and retain customers and successfully achieve business objectives.
- Course timing - Saturdays from 3:30 PM to 6:30 PM.
Executive Programme in Digital Marketing at Emeritus Curriculum
Understanding Markets & Marketing Environment
Creating Customer Value
Analysing Micro and Macro environment
Consumer and Business Markets
Fundamentals of Marketing Management
Segmentation, Targeting and Positioning
Product, Price, Place, Promotion
People, Process, Physical Evidence
Understanding sales process
Consumer Behavior
Consumer decision-making process
Omni-channel consumer behavior
Consumer information acquisition and processing
Attitude, Intention, Perception
Lifestyle and personality
Influencers
Understanding consumers in digital world
Digital Marketing Strategy
Integration of Digital with traditional Integrated Marketing Communication
Strategic Digital Marketing plan
Consumer Journeys and Omni-channel Marketing
Content Creation
Digital Marketing Channels
Search Engine Optimisation (SEO)
Introduction and Best Practices
Search Engine Marketing (SEM)
Social Media Marketing
Email Marketing/ Mobile/ SMS Marketing
Digital Marketing Tools & Applications
Google Analytic
Digital Marketing funnel – lead generation and conversion rate optimisation
Digital Marketing Technologies
Tools – SEMRush, AHrefs, Google Keyword Planner
Executive Programme in Digital Marketing at Emeritus Faculty details
Executive Programme in Digital Marketing at Emeritus Entry Requirements
- Education: Graduates or Diploma Holders from a recognized university in any discipline
- Not mentioned
Other courses offered by Emeritus
Student Forum
Anything you would want to ask experts?