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IIM Calcutta - IIM Calcutta - Senior Management Programme in Business Analytics 

  • Offered byEmeritus

IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Overview

Joining this programme will help participants integrate the strategic aspects of business analytics with relevant technology-oriented operational aspects for actionable insights to enhance productivity and business growth.

Duration

9 months

Total fee

5.95 Lakh

Mode of learning

Online

Difficulty level

Advanced

Credential

Certificate

IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Highlights

  • Earn a certificate of completion and executive alumni status from IIM Calcutta
  • 3 campus immersions at the IIM Calcutta
  • *Easy EMI payment option available
  • Interact and network with leading industry experts
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Details Icon

IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Course details

Who should do this course?
  • Managers and Senior Managers- looking for a practical understanding of analytics to drive existing or future strategic initiatives, and to tackle business problems using analytics within their organisations to propel their career to the next level.
  • Business/Systems/Data Analysts- working in data-centric roles who want to explore the business value in analytics to balance business objectives with analytical outcomes.
  • Business Heads, CXO's, and Leaders- who are at the forefront of decision-making in their organisations and recognise the need to leverage analytics for business growth and strategic initiatives, and to be able to provide strategic leadership on analytics projects.
  • Senior Consultants- who work with leadership teams to provide direction on how new and existing application of business analytical techniques can lead to innovation and competitive advantage
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What are the course deliverables?
  • Gain proficiency in identifying strategic opportunities to implement business analytics solutions for competitive advantage
  • Advance ability to provide vision and direction to the analytics team to adopt specific analytics tools and techniques
  • Build capacity in evaluating the need-gap to improve productivity through a data-driven systematic approach
  • Lead high-performing analytics projects and teams effectively towards business transformation
  • Incorporate industry best practices in organisational analytics strategy: customer data privacy, legal and ethical issues
More about this course
  • The program helps participants learn to make decisions which keep pace with the emerging new platforms, network effects, personalisation and targeting with a focus on proven frameworks and best practices in the industry. Participants will also learn how analytical innovations are leading to disruption in the business world
  • Schedule: 3 Hours Every Sunday (9.00 AM to 12.00 PM)

IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Curriculum

Module 1: Business Value of Data Analytics

Building a data-driven culture in an organisation:

Analytics readiness of an organisation and building a data-driven decision-making culture

Building organisational team for making use of Data Science and Analytics

Appreciating the emerging nature of competition and the role of business analytics

Module 2: Statistics for Data Science

Statistics: The art of summarising data and statistical learning in decision-making

Probability: Applied probability and decision-making under uncertainty

Sampling: Data sampling and the art of inferring about the population from samples

Regression: Regression techniques and the art of capturing relationships among variables of interest

Module 3: Descriptive Analytics

Exploratory Data Analysis: Appreciation of analytical reasoning and empirical findings from data

Data Visualisation: Challenges in Data visualisation and data interpretation

Module 4: Experimentation

Experiment Design, Analysis & Testing: Data capture and preprocessing issues

Causal Inference and analysis: Interpretation of raw data

Interpreting result: Interpretation of statistical summary of data

Module 5: Data Sources

Data Sources: Issues in filtering Raw Data for finding extract worth Modeling

Data Extraction and Cleaning: Outlier analysis, Dimensionality reduction in Data Cleaning

MODULE 6: Predictive Analytics

Forecasting: Business forecasting principles and issues

Classification: Artificial Intelligence and Machine Learning in Decision-making -role of supervised learning

Clustering: Role of unsupervised learning in decision-making

Time series analysis: Time series analysis based decision-making

Supervised Machine Learning: Combining human expertise with data driven intelligence for decision-making

Neural Networks and Deep Learning: Artificial neural network and deep learning in decision-making.

MODULE 7 - Prescriptive Analytics

Simulation: Learning through simulation and games

Decision Analysis: Individual and group decision-making issues

Optimisation Models: Use of discrete optimisation concepts in decision-making

Game theory: Insights from game theoretic situations, network externalities and network effect on economy, information cascade effects in decision-making.

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IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Faculty details

Prof. Peeyush Mehta
Professor Peeyush Mehta has a PhD from IIM Ahmedabad. He has been a faculty member at IIM Calcutta, IIT Kanpur and has been a Research Fellow at the Singapore-MIT Alliance at Nanyang Technological University, Singapore. His research interests are in Supply Chain, Game Theory and Manufacturing Strategy.
Prof. Saibal Chattopadhyay
Professor Saibal Chattopadhyay has a PhD from the University of Connecticut, USA. His research interests include quantitative techniques in advanced marketing research, inference on finite population and survey sampling, multistage sampling methods in environmental health and clinical studies, amongst others.

IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 
Entry Requirements

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IIM Calcutta - Senior Management Programme in Business Analytics
 at 
Emeritus 

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