UPenn - Introduction to Intellectual Property
5.0 /5- Offered byCoursera
Introduction to Intellectual Property at Coursera Overview
Duration | 16 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Difficulty level | Beginner |
Official Website | Explore Free Course  |
Credential | Certificate |
Introduction to Intellectual Property at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Introduction to Intellectual Property at Coursera Course details
- Intellectual property is the currency of the tech world, with the world?s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple? trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling?s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets?
- This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business? commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.
Introduction to Intellectual Property at Coursera Curriculum
Existing Intellectual Property Protection in the U.S.
Introduction to Intellectual Property
Why Learn About Intellectual Property Law?
Expansion of Intellectual Property
Patents
Trademarks
Copyright
Other Regimes
Takeaway Points
Pre-Course Survey (Optional)
Optional Reading: Intellectual Property Overview
Optional Reading: Why IP is Valuable
Overlaps in IP
Patent Quiz
Trademarks Quiz
Copyrights Quiz
Module 1 Quiz
Philosophical and Economic Justifications of IP Rights
Why have IP Rights?
Basic Intellectual Property Economics
The Mechanisms of Intellectual Property Rights
The Costs of Intellectual Property
Mechanism of IP Rights as Property
Balance of Intellectual Property Rights
Takeaway Points
Is IP a Natural or Utilitarian Right?
IP as a Public Good
IP and Monopolies
Costs and Benefits to Patents
IP Theories
Costs of IP
Module 2 Quiz
Alternatives to Intellectual Property Law
Alternatives to Intellectual Property Law
Alternatives to Patent Law
Alternatives to Patent Law: Government Contracts
Alternatives to Copyright Law
Alternatives to Copyright: Private Subscriptions
Alternatives to Trademark Law
Takeaway Points
Trade Secrets as an Alternative to Patents
Optional Reading: Beyond the Patents-Prizes Debate
Optional Reading: Open Source
Patent Law Alternatives
Copyright Law Alternatives
Module 3 Quiz
Case Studies in Intellectual Property
Case Studies in Intellectual Property Law
Case Study: Apple Computers
Case Study: General Motors
Case Study: Novartis
Case Study: Novartis Part 2
Takeaway Points
Apple Computers
GM and the Auto Industry
Novartis and Pharmaceutical IP Strategies
Concluding Thoughts
Post-Course Survey (Optional)
Review of IP Forms
Introduction to Intellectual Property at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Introduction to Intellectual Property at Coursera Students Ratings & Reviews
1 Rating- 4-51
Student Forum
Anything you would want to ask experts?