ISB Hyderabad - ISB - Digital Marketing and Analytics
5.0 /5- Offered byEmeritus
ISB - Digital Marketing and Analytics at Emeritus Overview
Duration | 12 weeks |
Total fee | ₹1.08 Lakh |
Mode of learning | Online |
Credential | Certificate |
ISB - Digital Marketing and Analytics at Emeritus Highlights
- Earn a certificate and executive alumni status from ISB Executive Education
- Three 90-minute workshops from career management industry experts
- Job placement assistance from partner companies via an online platform
- Gain actionable insights from industry-oriented curriculum and real-world examples
- Optional certifications included from Google Ads, Google Analytics & Hubspot
- Learn through 20 Assignments & quizzes, 6+ case studies, 10+ Discussion Boards & 4 simulations
ISB - Digital Marketing and Analytics at Emeritus Course details
- For mid level managers interested in learning integrated digital marketing strategies and best practices to boost reach & get more ROI from their campaigns
- For managers looking to make a comeback after a career break by upskilling themselves by learning the latest digital marketing strategies
- For business owners seeking to understand how digital marketing strategies can improve marketing outcomes and lead to business expansion
- Learn how to align digital marketing strategies with business goals to enhance ROI
- Increase ROI, customer lifetime value and firm profitability aligned with business goals
- Plan and implement search engine and social media campaigns in simulated environments
- Leverage insights from the digital marketing funnel to reach customers and enhance engagement
- Maximise reach, engagement and conversions with optimised paid campaigns
- Measure, analyse and optimise campaigns using in-demand metrics and best practices
- Build frameworks for the successful planning and execution of campaign strategies
- The programme will enable participants to understand the digital customer behaviour, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimise ROI
- Participants will get an end-to-end perspective of the digital marketing ecosystem to plan revenue-generating strategies
ISB - Digital Marketing and Analytics at Emeritus Curriculum
Module 1: Marketing in the Digital World
Digital Marketing and traditional marketing relationship and its benefits over traditional marketing
The positioning challenge and marketing crisis
How the 4Ps of marketing are transformed in the digital space
Utilising digital opportunities to create value.The "long-tail" effect
Module 2: Customer in the Digital World
How customer behavior is different in the digital domains?
The role of peer influence in the purchase process
What are customer networks and their use in digital marketing
Module 3: Customer Journey
What are customer personas and how are they used in digital marketing segmentation
Digital Marketing Funnel: What is it and how is it used?
Customer journey
Module 4: Reaching and Engaging the Customer
Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers
How do you integrate offline with online channels and its impact on customer engagement
Module 5: Making Digital Work: Strategies for Paid Ad Campaigns
Outlining a planning framework for paid ad campaigns
Highlight examples to reveal key insights and ideas in PPC
Describing the ecosystem for Google Ad campaigns
Outline managerial decisions that need to be made in each and factors that need to be considered while making them
Module 6: Email, Display and Social Media Advertising
Email and social media marketing strategies and their execution in Digital Marketing
Build an engaging social media marketing strategy leveraging social listening
Analyse digital marketing strategies of a few brands
Module 7: Strategies and Evaluation: Metrics, and ROI
Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
Overview of techniques related to A/B testing and split testing and how it can be applied in social media
Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?
Module 8: Digital Strategy and Analytics
What are the data requirements for different platforms? How do you integrate offline with online?
Optimising Campaigns using Data Analytics
Data strategies for marketing
Module 9: Digital Marketing: Strategy, Planning and Execution
Identifying and profiling competitors based on different attributes
Content production and distribution through earned, owned, and paid media
Launching an effective digital marketing campaign and post-campaign analysis
Examples of successful strategy planning and execution from India and global markets
Module 10: Emerging Technologies for Digital Marketing
New technologies and marketing transformations in digital environments
IoT and Robotics
The impact of artificial intelligence on the future of marketing and consumer behavior
ISB - Digital Marketing and Analytics at Emeritus Faculty details
ISB - Digital Marketing and Analytics at Emeritus Entry Requirements
- Education: Graduation or Diploma from any recognized University
- Experience: Minimum 6 years of work experience
- Not mentioned
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ISB - Digital Marketing and Analytics at Emeritus Students Ratings & Reviews
2 Ratings- 4-52
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