ISB Hyderabad - ISB - Product Management
4.0 /5- Offered byEmeritus
ISB - Product Management at Emeritus Overview
Duration | 12 weeks |
Total fee | ₹1.32 Lakh |
Mode of learning | Online |
Credential | Certificate |
ISB - Product Management at Emeritus Highlights
- Earn a certificate of completion and become part of ISB Executive Network
- Workshops from career management industry experts
- No cost EMI plan available for fee payment
- Learn through Assignments and Quizzes, Case Studies & Discussion Boards
- Access to Eruditus Career Services for placement support to Indian residents
ISB - Product Management at Emeritus Course details
- For mid and senior-level managers who want to manage new and mature products
- For business heads and entrepreneurs who want to spearhead the usage of product strategies
- Develop a product mindset needed to bring viable products (or services) to market
- Define the problem a product will solve while mapping the customer's journey and articulate user personas
- Analyse strategies and frameworks for developing, marketing, and selling a product
- Evaluate product road mapping and prototyping decisions using various product management techniques and practices
- Outline a plan to create a competitive scalable product using key product development strategies and frameworks
- Participants will learn how to define and operationalise a structured approach to product management
- The programme will help you ideate, test, and launch products that focus on both: customer needs and strategic business benefits
- This programme teaches the end-to-end cycle of product management and how it evolves in a disruptive and innovative environment
- Using game theory, product road mapping and prototyping, participants will learn what it takes to build market-ready products that engage, inspire and bring in revenue
ISB - Product Management at Emeritus Curriculum
Module 1: Product Development and Management: Key Concepts and Principles
Linking Innovation, Product and Growth Strategy
Mindset for Successful Product and Brand Manager
Evolution of Product Management
Product Concept and Key Drivers
Product Life-cycle
Layout a Framework /Roadmap for Rest of the Programme
Module 2: Product Development Process
Design Thinking and Product Development Process
Customer Needs and Behavior
Role of Marketing in the Product Development Process
Creating Superior Value for Customers
Module 3: Market Structure Analysis and Opportunity Identification
Market Definition and Potential Assessment
User Persona and Journey Mapping
Segmentation and Targeting
Module 4: Competitive Positioning and its Role in Product Design
Competitor Mapping and Analysis
Importance of Positioning Strategy, How to Position for Market Advantage, and How to Create Disruptive Positioning Strategies
Positioning for Market Advantage
Understanding Disruptive Positioning
Communication
Module 5: The Product Development Process; A/B and A/A Testing, MVP and Growth Hacking
The Product Development Process Revisited: When should you Expedite the Process and How?
Understanding the Framework of Opportunity Cost and Development Risk
Understanding Product Market Fit and Product Company Fit
Experimentation for Product Validation, A/B Testing and A/A Testing
Understanding Minimum Viable Product and Growth Hacking
Module 6: Concept Development and Testing
Concept Testing
Defining Research Objective
How Digital Technologies are Changing New Product Development Due to the Long Tail Effect
Market Potential Assessment and Sales Forecasting
Module 7: Understanding Consumer Preferences
Kano Analysis
Factor Analsysis
Paired Comparison and Max Diff
Module 8: Product Solution Design
Conjoint Analysis
Designing a Conjoint Survey
Preference Assessment
Simulation and Market Share Estimation
Module 9: Willingness to Pay and Price Setting
Common Pricing Approaches
Measuring WTP
Setting the Pricing Level
Role of Cost
Module 10 A: Product Positioning and Branding
Innovating Beyond the Product
Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity
Role of Marketing and Brand Strategy, Why Brands matter: Pricing Power
Module 10 B: Managing Distribution and Pricing
Managing Profitability, Managing Distribution Relationships
Price Position Against Distributor's Private Labels
Managing Trade Incentives and Discounts, Role of Brands in eCommerce
Pricing Solutions, Dynamic Pricing, Product Platforms
Module 11: Managing Product Performance and Metrics
AARRR Framework for Product Performance
ROMI - Return on Marketing Investments
Fine-tuning Strategy Across Geographical Product-markets
Strategic Metrics (Growth and Resilience)
ISB - Product Management at Emeritus Faculty details
ISB - Product Management at Emeritus Entry Requirements
- Education: Any Graduate/ Diploma holder
- Experience: Minimum 6 years of work experience
- Not mentioned
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