Northwestern University - Northwestern Kellogg - Post Graduate Certificate in Product Management
4.5 /5- Offered byEmeritus
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Overview
Duration | 36 weeks |
Total fee | ₹2.81 Lakh |
Mode of learning | Online |
Credential | Certificate |
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Highlights
- Earn a certificate of completion from Northwestern Kellogg
- EMI option available
- Get job placement assistance after completion the course
- Get an access to Emeritus' Career Services Job Portal
- Case Studies on Whirlpool Gladiator GarageWorks, Pareto Intelligence, Amazon Kindle Fire Phone etc
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Course details
- For mid to senior-level professionals with over eight years of work experience
- For professionals making a lateral career move from an adjacent field such as sales, marketing etc
- Master the end-to-end process of discovering, designing, developing, delivering, and managing products
- Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
- Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)
- Hone your communication, negotiation, and influence skills to effectively manage people and relationships
- Apply frameworks and tools to develop a start-to-finish product marketing plan
- Developing and managing a product throughout the lifecycle has become increasingly complex and amplified by ever-expanding customer expectations and evolving technology
- Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics
- This program is designed to prepare experienced professionals to build and manage a product roadmap through user research, prototyping, and product analysis
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Curriculum
Introduction to Product Management
Define the characteristics of a product strategy
Differentiate the application of product strategies across industries
Determine the vision, values, mission, obstacles, and methods (V2MOM) for a company, business, or product
Identify the skills required to be a successful product manager
Customer Insights for Product Innovation
Articulate the nature and source of customer insights
Utilize customer insight tools to transform insights into action
Conduct customer research for a specific product
Analyzing Product Opportunities
Analyze product opportunities using the Jobs-to-Be-Done (JTBD) framework
Define key points of finding product opportunities using the JTBD framework
Utilize the R-W-W framework to assess product opportunities
Product Discovery and Requirements Definition
Apply the discovery hypothesis framework, and build a wireframe
Create high-level user stories
Define the buyer personal
Business Model Design
Analyze an existing pricing strategy
Evaluate SaaS and marketplace models
Determine the best business model for your product or service
Financial Analysis for Product Managers
Assess the economics of a SaaS business
Conduct NPV and IRR analyses for a product
Determine approaches to product pricing
UI/UX Design for Product Managers
Understand the basics of UX design
Create a wireframe for the user experience
Learn to utilize wireframing tools (Balsamiq)
Agile Product Development
Describe key components of the Agile method of product development
Define the principles of Agile development and Agile methodologies
Understand the principles of Scrum
Utilize the Scaled Agile Framework
Product Planning and Roadmapping
Utilize product planning tools to develop a product roadmap
Describe the required components of a product roadmap
Articulate how to link business strategy to product development
Product Prototyping
Understand the concept of prototyping and its importance
Differentiate between different prototypes (Alpha, Beta, Pilot)
Learn best practices in prototyping
Taking Products to Market
Choose the best route to market by analyzing your audiences
Define the primary value proposition for a product
Discuss best practices for product launches
Define the elements of a GTM strategy
Business Communication for Product Managers
Differentiate between internal and external communication skills
Learn the fundamentals of storytelling
Learn how to communicate effectively, run productive meetings, and deal with difficult situations as a product manager
Managing the Partner Ecosystem
Define the elements of the whole offer and perform a gap analysis
Analyze the whole offer of a company to make it better
Describe how to design and manage partnerships effectively
Managing Product Evolution and Growth
Use the key lessons from this program to create a strategic roadmap for a business
Discuss the effectiveness of growth-hacking techniques
Select the correct strategy to drive revenue growth
Growth Hacking
Tap into the growth-hacker mindset
Develop and refine growth-hacking skills and strategies
Describe best practices in growth hacking
Data Science and Analytics for Product Managers
Learn about various model evaluation metrics
Gain an overview of analytics tools and platforms
AI and ML for Product Managers
Understand the methodologies and concepts of AI and ML
Design a data strategy and testing plan to improve business outcomes
Become familiar with AI/ML platforms and tools
Managing Stakeholder Relationships
Learn the required skills to lead a product team
Articulate how to lead effectively without authority
Learn how to manage conflict and remote teams
Product Management for Services Companies
Determine the scalability of products versus services
Learn the development process for services and how it differs from the development process for products
Capstone Project
Create a product management plan for developing a product and taking it to market
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Faculty details
Northwestern Kellogg - Post Graduate Certificate in Product Management at Emeritus Entry Requirements
- Education: Graduate
- Experience: 8+ Years of work experience
- Not mentioned
Other courses offered by Emeritus
Student Forum
Anything you would want to ask experts?
Northwestern Kellogg - Post Graduate Certificate in Product ManagementUseful Links
Know more about Emeritus
Know more about Programs
- Business & Management Study
- Infrastructure Courses
- Ph.D. in Finance
- Online Digital Marketing
- Pharma
- Digital Marketing
- International Business
- Disaster Management
- MBA in Pharmaceutical Management
- MBA General Management
- Agriculture & Food Business
- MBA Media Management
- MBA Quality Management
- BBA Business Analytics
- Business Analytics