Part time masters in marketing management
offered by Welingkar Mumbai

4.8 /5

(4 Reviews)

Private Institute
Estd. 1977

Part time masters in marketing management
at
Welingkar Mumbai
Overview

Acquire 360-degree practical knowledge in various functions of Marketing Management. Learn from leading faculty of Welingkar Institute. Enroll today.

Duration	36 months
Mode of learning	Online
Difficulty level	Intermediate
Credential	Certificate

Part time masters in marketing management
at
Welingkar Mumbai
Highlights

Get Masters Degree from University of Mumbai
Learn from top experienced faculty & industry experts with convenient schedule
Grow your network. Extensive Peer Group Learning with experienced HR professionals
In-depth study of Sales Management, Marketing Research & Analytics, Product & Brand Management, CRM etc

Part time masters in marketing management
at
Welingkar Mumbai
Course details

Skills you will learn

Sales Sales Management Relationship Management Marketing Brand management Statistics Marketing Communication Communication skills Big Data Marketing Research Digital marketing Operations Services Marketing Operations management Business Analytics Business Communication

Who should do this course?

This programme is ideal for all Product & Services Marketing professionals.

What are the course deliverables?

Masters Degree from University of Mumbai
Greater acceptance than many post grad diplomas
Peer learning- 60 other experienced batch-mates
Build a Strong Network of practicing professionals
Lectures on Friday, Saturday & Sunday
Quality Brand University grants Autonomy
Upgraded Curriculum
Relevant Electives Digital Marketing, Big Data Analytics, Selling & Negotiation, Supply chain, Media Planning.
Highly experienced Core Faculty
Senior Leaders as Visiting Faculty

More about this course

The business world today is rapidly changing and has become extremely dynamic in nature. Something that was relevant yesterday may not be implemented today. For a Marketing professional, it is important and critical to have extensive knowledge of the potential market and devise marketing strategies that are utilized by an organization most frequently. MMM program is aimed at professionals already working in the field of marketing management, as well as those who see their careers developing in this direction.
Our MMM program covers an in-depth study of Marketing Management, Sales Management, Marketing Research & Analytics, Product & Brand Management, Consumer and Organisational Behaviour, Services Marketing, Customer Relationship Management, Integrated Marketing Communications along with the in-demand skills like Business Communication, Digital Marketing, Media Planning, Creativity & Innovation Management as well as Retail management. This program enables you to attain a 360-degree practical knowledge and experience in various functions of Marketing Management.
MMM program covers an in-depth study of Marketing Management, Sales Management, Marketing Research & Analytics, Product & Brand Management, Consumer and Organisational Behaviour, Services Marketing, Customer Relationship Management, Integrated Marketing Communications along with the in-demand skills like Business Communication, Digital Marketing, Media Planning, Creativity & Innovation Management as well as Retail management. This program enables you to attain a 360-degree practical knowledge and experience in various functions of Marketing Management.

Part time masters in marketing management
at
Welingkar Mumbai
Curriculum

Semester I

Managerial Economics

How Business Works

Accounting for Business

Marketing Management

Operations Management

Business Statistics

Organisational Behaviour and People Management

Semester II

Legal Aspects of Business

Business Communication

Design Thinking and Innovation Management

Intro to e-commerce and Digital Marketing

Management Accounting and financial management

Business Research

Semester III

International Business

Supply Chain Management

Product and Brand Management

Consumer Buying Behaviour Sales Management

Elective-1 (Choose any one)

customer-relationship management (CRM)

retail management

Semester IV

Strategic Marketing Management

Financial Aspects of Marketing

Services Marketing

Business Analytics

Integrated Marketing Communication

Elective-2 (Choose any one)

Advanced brand Management

B2B marketing

Semester V

Research Project (Literature)

Executive Skills

Book Review

Elective-3 (Choose any one)

advanced analytics

advanced digital marketing

Semester VI

Research Project

Executive Skills

Book Review

Elective-4 (Choose any one)

entrepreneurship

Cross - Functional

Part time masters in marketing management
at
Welingkar Mumbai
Entry Requirements

Eligibility criteria Up Arrow Icon

Bachelors Degree (10+2+3) from a recognized University and minimum 2 years of work experience at Supervisor's/Officer/Executive cadre after graduation completed on or before 30th June 2020 is mandatory.

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Part time masters in marketing management
at
Welingkar Mumbai
Students Ratings & Reviews

4.8/5

4 Ratings

4-5
3
3-4
1

Munmun

Part time masters in marketing management

Offered by Prin. L. N. Welingkar Institute of Management Development and Research, Mumbai

Learning Experience: Supplier chain management, risk management and mitigation, supplier background check, PII data, Infosec Security, 4th Party, Conplianc3, Legal and Insurance Requirements

Faculty: Instructors taught well All topics were interactive and hemce like everything

Course Support: Career support was helpful

Reviewed on 14 May 2022Read More