NPTEL - Services Marketing: Integrating People, Technology, Strategy offered by IIT Roorkee
5.0 /5- Public/Government Institute
- Estd. 1847
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Overview
Duration | 8 weeks |
Mode of learning | Online |
Credential | Certificate |
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Highlights
- Earn a E- certificate of completion from IIT Roorkee
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Course details
- For MBA, MIB, MCom. with Marketing Specialization
- This course is designed in response to this global transformation of our economies towards services
- This course provides a comprehensive review and analysis of service marketing issues, practices, and strategies
- Through this course we will learn how service businesses should be managed to achieve customer satisfaction
- In addition to studying key concepts, organizing frameworks, and tools of service marketing, you'll also be introduced to a wide array of organizations from around the world especially India
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Curriculum
Week 1
New Perspectives on Marketing in the Service Economy
Consumer Behavior in the Service Context
Week 2
Consumer Behavior in the Service Context (Contd.)
Positioning Services in Competitive Markets
Developing
Service Products
Week 3
Developing Service Products (Contd.)
Global Marketing of Services
Distributing Services through Physical
Electronic Channels
Setting Prices and Implementing Revenue Management (Contd.)
Week 4
Setting Prices and Implementing Revenue Management
Promoting Services and Educating Customers
Designing and Managing Service Processes (Contd.)
Week 5
Designing and Managing Service Processes (Contd.)
Balancing Demand and Productive Capacity
Crafting Service Environment
Week 6
Managing People for Service Advantage
Managing Relationships and Building Loyalty
Week 7
Managing Relationships and Building Loyalty (Contd.)
Complaint Handling and Service Recovery
Improving Service Quality and Productivity
Week 8
Improving Service Quality and Productivity (Contd.)
Striving for Service Leadership
Creating the Seamless Service Firms
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Faculty details
Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Entry Requirements
- Prerequisite: Marketing Graduate
Other courses offered by IIT Roorkee
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Services Marketing: Integrating People, Technology, Strategy at IIT Roorkee Contact Information
Academic Affairs Office, James Thomason Building
Roorkee ( Uttarakhand)
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