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The Principles of Real Estate 

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The Principles of Real Estate
 at 
Coursera 
Overview

Duration

24 hours

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Total fee

Free

Mode of learning

Online

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Credential

Certificate

The Principles of Real Estate
 at 
Coursera 
Highlights

  • Earn a certificate from Keller Williams
  • Add to your LinkedIn profile
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The Principles of Real Estate
 at 
Coursera 
Course details

More about this course
  • This course is the first in a series of five courses designed to equip you with the knowledge and skills for achieving a successful career in real estate. In the Principles of Real Estate course, you will discover the day-to-day tasks of a real estate agent and how those tasks translate into successfully closed real estate transactions. You will also learn how a real estate agent gets paid, finds homes to sell, and identifies prospective buyers. Additionally, you will learn the importance of establishing and maintaining relationships that can impact a real estate business. By the end of this course, you'll be able to explain how real estate agents:
  • 1. Define their job tasks and duties.
  • 2. Receive payment for real estate services.
  • 3. Identify and prioritize day-to-day tasks.
  • 4. Analyze, interpret, and reframe market data and communicate its story to potential clients.
  • 5. Generate leads through a variety of methods to grow their business.
  • 6. Build, use and manage a database.
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The Principles of Real Estate
 at 
Coursera 
Curriculum

The Job of a Real Estate Agent

Introduction to Course 1- The Principles of Real Estate

Introduction to Module 1- The Job of a Real Estate Agent

Real Estate 101

The Six Core Competencies of a Business

Different Types of Real Estate

Hear it From the Experts- Why I Chose Real Estate

Real Estate Realities

Focus on Service

Your Role As a Fiduciary

Dual Agency in Real Estate

Upholding the Fair Housing Act

Upholding TCPA and DNC Laws

Empower Your Actions with Your Mindset

Hear it From the Experts- Craft Your Own Path

Your Goals

Hear it From the Experts- My Past, My Present, My Future

Summary and Wrap-Up- The Job of a Real Estate Agent

A Quick Guide to the Keller Williams Real Estate Agent Professional Certificate

Course 1 Syllabus- Principles of Real Estate

A Quick Guide to Understanding Real Estate Terminology

A Quick Guide to The Job Description of a Real Estate Agent

Practical Application- Fiduciary Duties

A Quick Guide to The Fair Housing Act

Practical Application- Limiting Beliefs

Practical Application- Focusing Question

Graded Quiz- The Job of a Real Estate Agent

Practice Quiz- Job Tasks and Duties of a Real Estate Agent

Practice Quiz- The Role of Functionary Versus Fiduciary

Practice Quiz- Your Big Why

Share Your Who- Meet and Greet

Share Your Why- A Career in Real Estate

How Real Estate Agents Get Paid

Introduction to Module 2- How Real Estate Agents Get Paid

Commission 101

How Commissions are Split

Pay Yourself First

Factors That Can Affect Commission- Transactions

Factors That Can Affect Commission- Commission Splits

Factors That Can Affect Commission- Taxes

Factors That Can Affect Commission- Dual Agency

Unbeatable Commission Strategies

Net Income 101

Hear It From The Experts- How Setting and Achieving My Net Income Goal Helped Me Reach My Big Why

Factors that Can Affect Your Net Income

Summary and Wrap-Up- How Real Estate Agents Get Paid

A Quick Guide to Commissions 101

Practical Application- Your Average Sales Price

Practical Application- Commissions at Different Price Points

A Quick Guide to Commission Splits

A Quick Guide to Net Income 101

A Quick Guide to Learn More About Net Income, Commissions, and Other Related Topics

Practical Application- What Potential Impact Could Your Local Average Sales Price Have on Your Net Income?

Graded Quiz- How Real Estate Agents Get Paid

Practice Quiz- Factors That May Affect How You Are Paid

Practice Quiz- Set Your Potential Net Income Goal

Share Your How- Reaching Your Goals

A Day in the Life of a Real Estate Agent

Introduction to Module 3- A Day in the Life of a Real Estate Agent

So, What Do I Do Each Day?

Hear it From The Experts- Buyers Agent

Hear it From the Experts- Listing Agent

Competency One- Lead Generate, Capture, and Convert to Appointments

Competency Two- Present to Buyers and Sellers and Get an Agreement

Competency Three- Show Buyers and Market Sellers

Competency Four- Write and Negotiate Contracts

Competency Five- Coordinate the Sale to Closing

Competency Six- Manage the Money

Hear it From the Experts- Time-Blocking Changed My Life

Summary and Wrap-Up- A Day in the Life of a Real Estate Agent

A Quick Guide to A Day in the Life of a Real Estate Agent

A Quick Guide to the Day in the Life of a Buyer's Agent

A Quick Guide to the Day in the Life of a Listing Agent

A Quick Guide to Time-Blocking For Success

A Quick Guide to Structuring Your Day

Graded Quiz- A Day in the Life of a Real Estate Agent

Practice Quiz- A Day in the Life of a Real Estate Agent

Practice Quiz- Structure Your Time

Share Your How- Staying Accountable

Be A Student of the Market

Introduction to Module 4- Be a Student of the Market

Be the Local Real Estate Expert

Hear it From the Experts- What Being a Local Real Estate Expert Means to Me

Essential Market Data Terms 101

Hear it From the Experts- How Knowing the Local Market Has Impacted My Business and My Clients

Are You My Market? Sellers, Buyers, and Balanced Markets

The Story the Data Tells

Summary and Wrap-Up- Be a Student of the Market

A Quick Guide to Finding Market Data

A Quick Guide to Market Data Terms 101

A Quick Guide to Buyers, Sellers, and Balanced Markets

Practical Application- Eight Steps to Becoming a Local Real Estate Expert

Practical Application- Market Trends Scenarios

Graded Quiz- Be a Student of the Market

Practice Quiz- Be the Local Real Estate Expert

Practice Quiz- Identifying the Different Markets

Practice Quiz- Market Trends 101

Share Your Where- Be the Local Real Estate Expert

Real Estate is Lead Generation

Introduction to Module 5- Real Estate is Lead Generation

Lead Generation 101

Where Real Estate Agents Get Their Leads

Sphere of Influence and Lead Generation

Hear It From The Experts- How I Lead Generate Using My Sphere of Influence

You Have a Lead.... Now What?

Get Conversational with Lead Conversion

Hear It From The Experts- How I Stay in Relationship and Convert Leads

Lead Generation- Establishing Good Habits

Respecting Your Leads and Clients By Upholding the TCPA

Cultivate More Business with Listings Leads

Become Top of Mind When You Put Relationships First

Summary and Wrap-Up- Real Estate is Lead Generation

A Quick Guide to Lead Generation 101

A Quick Guide to Lead Generation Methods

Practical Application- My Sphere of Influence

A Quick Guide to Lead Conversion and Lead Generation

A Quick Guide to Methods of Communication

A Quick Guide to Lead Generation Best Practices

A Quick Guide to Building Relationships

Graded Quiz- Real Estate is Lead Generation

Practice Quiz- Lead Generation 101

Practice Quiz- Lead Conversion

Practice Quiz- Lead Generation Best Practices

Your Business is Your Database

Introduction to Module 6- Your Business is Your Database

What Exactly is a Database?

Hear It From the Experts- Gary Keller's Database

Feed A Database

Feed a Database with a Sphere of Influence

Feed a Database with New Leads

Feed a Database with Repeat and Referral Business

Communicate with a Database

A Quick Guide to Building a Database

A Quick Guide to Database Best Practices

Graded Quiz- Your Business is Your Database

Practice Quiz- A Database and Its Impact

Practice Quiz- Build a Database

Share Your What- Gary and the Box

Summary and Wrap-Up- The Principles of Real Estate

Summary and Wrap-Up- The Principles of Real Estate

A Quick Guide to The Principles of Real Estate

The Principles of Real Estate

The Principles of Real Estate
 at 
Coursera 
Admission Process

    Important Dates

    May 25, 2024
    Course Commencement Date

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