UPenn - Trademark Law
- Offered byCoursera
Trademark Law at Coursera Overview
Duration | 19 hours |
Start from | Start Now |
Total fee | Free |
Mode of learning | Online |
Official Website | Explore Free Course  |
Credential | Certificate |
Trademark Law at Coursera Highlights
- This Course Plus the Full Specialization.
- Shareable Certificates.
- Graded Programming Assignments.
Trademark Law at Coursera Course details
- The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world?s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
- This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.
- We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
Trademark Law at Coursera Curriculum
What is a Trademark?
Introduction
The Policy Behind Trademarks
What Can Qualify as a Trademark?
Trademark vs. Other Important Company Identifiers
Designations That Cannot be Trademarked
Pre-Course Survey (Optional)
Trademark Overview
Examples of the Universe of Possible Trademarks
Contrasting Trademarks to Company Registrations and Domain Names
Limits on Trademark Protection
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
How to Choose the Right Trademark
What Makes a Good Trademark?
The Importance of Enforceability
Can You "Fix" a Descriptive Mark?
Should You Search a Potential Mark?
Designing a Clearance Search
Interpreting the Search Results
Different Perspectives on What Makes a Good Trademark
Introduction to Secondary Meaning
How to Search
Optional Reading: Non-Legal Considerations
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
Why and How to Protect a Trademark
Federal vs. State Trademark Registration
When Are You Ready to File an Application?
Filing a Federal Trademark Application Part 1
Filing a Federal Trademark Application Part 2
What Happens After the Application is Filed?
Overview of the Registration Process
Overview of the Process After Filing
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Practice Quiz
Graded Quiz
How to Maintain a Mark and the Basics of Infringement
Proper Trademark Marking and Use
Policing and Maintenance Part 1
Policing and Maintenance Part 2
Addressing Trademark Infringement
Optional Reading: Safeguarding Your Trademark
Discovering Infringement
Concluding Thoughts
Post-Course Survey (Optional)
Practice Quiz
Practice Quiz
Practice Quiz
Trademark Law at Coursera Admission Process
Important Dates
Other courses offered by Coursera
Student Forum
Anything you would want to ask experts?