NPTEL - Integrated Marketing Communication
offered by IIT Roorkee

Public/Government Institute
Estd. 1847

Integrated Marketing Communication
at
IIT Roorkee
Overview

Gain a comprehensive overview of the Marketing Communication principles and concepts

Duration	12 weeks
Mode of learning	Online
Credential	Certificate

Integrated Marketing Communication
at
IIT Roorkee
Highlights

Earn a E- certificate of completion from IIT Roorkee

Integrated Marketing Communication
at
IIT Roorkee
Course details

Skills you will learn

Digital marketing Sales Advertising Marketing Marketing Communication Communication skills

Who should do this course?

For Students of Marketing, Students who wish to learn Integrated Marketing Communication, Executives and Administrators

More about this course

The objective of this course is to enlighten the participants with important aspects of planning, execution and evaluation of marketing communication and its strategies
This course is developed with a blend of theoretical lectures and various examples which will provide insights on real-life scenarios
The participants will be familiarized with integration of marketing communication modes and strategies for building brands
The learners will also get to know the importance of different media choices along with the reasons and methods of integrating different media
The discussion would also include understanding consumer behaviour and conducting IMC-related research
The course focuses on the strategic importance of IMC and highlights the centrality of the art of IMC with reference to driving businesses and organizations at large

Integrated Marketing Communication
at
IIT Roorkee
Curriculum

Week 1

What is IMC?

Week 2

Current Trends and Design Thinking Outlook in IMC

Week 3

Consumer Behaviour

Week 4

Objectives, Budgeting, and IMC as a Strategic Tool

Week 5

Historical Perspective of IMC

Week 6

Research Methods and IMC Planning

Week 7

Advertising

Week 8

Creativity: Planning and Execution

Week 9

Sales Promotion & Personal Selling

Week 10

Direct Marketing & Public Relations

Week 11

The Internet: Digital Marketing and Social Media Advertising

Week 12

Measurement & Ethical and Social Perspective of IMC

Integrated Marketing Communication
at
IIT Roorkee
Faculty details

Prof. Vinay Sharma

Vinay Sharma is a professor with the Department of Management Studies and a Joint Professor with Department of Design at Indian Institute of Technology (IIT) Roorkee, a 175 Years globally known Institution.