Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace
- Offered byFutureLearn
Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace at FutureLearn Overview
Duration | 4 weeks |
Total fee | ₹11,044 |
Mode of learning | Online |
Official Website | Go to Website |
Credential | Certificate |
Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace at FutureLearn Highlights
- Duration 4 weeks
- Weekly study 2 hours
- 100% online Learn at your own pace
Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace at FutureLearn Course details
- Your company's Intellectual Property (IP) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.
- On this course, you'll find out how to manage and safeguard your company's IP. You'll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.
- You'll also be equipped to promote best practices in IP management within your company.
Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace at FutureLearn Curriculum
Introduction
General welcome & course roadmap
Intellectual property vs real property
Why do governments recognize IP?
Sword and shield (threats and opportunities)
Summary of Week 1: You are on your way
Legal aspects of innovation and IP
Introduction to Week 2
Types of IP
Differences between types of IP
Protector Selector
IP recognises our business opponents
Summary of Week 2: Legal aspects of innovation and IP
IP management and strategy
Introduction to Week 3
Relationship between innovation and IP
Confidentiality agreements and picking partners
Working with universities
Quiz for week 3. IP Management and Strategy.
Summary of Week 3: IP Management and strategy
Case studies
Introduction to Week 4
Monsanto and seeds
Nestlé interview on IP strategy
PepsiCo case study
Maspex case study
Start-up case study
Summary of the course