Social Media Marketing Online Courses & Certifications

Social media marketing courses are specially designed educational programs that delve into the art and science of utilising social media platforms to achieve marketing and branding goals.

Ace Your Career with Social Media Marketing Courses in 2024

Social media has become an integral part of the 5.04 billion people of the global population in 2024 (Statista). It powers businesses, marketers, and everyone else to build an online presence and stay actively connected. By 2027, the global social media market will reach USD 434.87 billion from USD 231.1 billion in 2023.

As you can see, it’s no longer an alternative to learn social media marketing. Whether you are a freelance marketer, a business, or just building your personal brand, the right social media marketing course will take your business communication and marketing skills to the next level.

What are the Benefits of Choosing Socia

Social media marketing courses are specially designed educational programs that delve into the art and science of utilising social media platforms to achieve marketing and branding goals.

Ace Your Career with Social Media Marketing Courses in 2024

What are the Benefits of Choosing Social Media Marketing Training Online?

We encourage online training to master social media marketing because you get to prioritise your personal and professional needs, current level of understanding, and pace while choosing and continuing with a course.

Here are critical reasons why social media marketing training is better online.

The course curricula of the top online certifications are designed with the latest changes in the social media landscape. This is one of the major benefits of going for online training, specifically in this domain.
Social media marketing courses online often cover a wide range of platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and more.
There are plenty of free social media marketing courses online, which are not present in the offline world.
These courses are offered by globally top-ranking institutes, including IIM, MICA, University of Leeds, and Northwestern University.
You can also expect to find companies like Meta, and globally recognised certification providers like Digital Marketing Institute offering valuable social media training.

Where Will You Find the Best Social Media Marketing Courses Online?

Shiksha Online is proud to list social media courses from reputed and learner-favourite MOOCs such as Coursera and HubSpot Academy. These platforms offer paid and free options to accelerate your learning at any stage of your career - from beginner to advanced.

In the table below, you can also check out some other recognised platforms that offer a range of valuable specialisations and certifications in social media. Be it, curriculum design, case studies, industry-standard assignments, useful capstone projects, or networking among peer learners online, you are exposed to the best.

Top Online Course Providers in Social Media Marketing

Top Course Providers for Social Media Training	USPs
Coursera Social Media Marketing Courses	In-depth, high-quality courses and specialisations from reputed companies and institutes, free enrolment, included assessments, case studies, and capstone projects.
HubSpot Academy Social Media Marketing Courses	Free courses and certificates respected by employers globally, example-based learning with industry-standard tips, great instructors, and personalised course recommendations.
LinkedIn Learning Social Media Marketing Courses	Free certificates or badges to show on your LinkedIn profile, unlimited access, structured learning paths, and free exercise files with a monthly or yearly subscription.
Udemy Social Media Marketing Courses	Great for bite-sized learning, many well-rated instructors, and plenty of all-in-one courses.
edX Social Media Marketing Courses	Comprehensive courses with assessments, complex subjects are taught simply, and well-designed course structures leading to broader specialisations from top institutes.
FutureLearn Social Media Marketing Courses	International university collaborations and valuable CPD accreditations.
Alison Social Media Marketing Courses	Free courses and certificates recognised by certain countries.
Google Social Media Marketing Courses	Excellent beginner-friendly courses designed and taught by Google staff.
Emeritus Social Media Marketing Courses	IIM collaborations with certificates, ideal for graduates.
Great Learning Social Media Marketing Courses	Free courses and certificates on a range of basic social media topics.
Talent Edge Social Media Marketing Courses	In-depth training with university certificates at post graduate level.

Which Types of Social Media Marketing Courses Should You Pick?

Consider your experience and knowledge before choosing a social media course online, as there are many ways to learn.

Taking a social media course can be much useful in multiple situations too. They can improve upon your marketing basics you picked in college or have just entered a digital marketing career.

As a marketing professional, you may want to quickly gather some skills. For instance, you may need to measure marketing campaign results on social media, but don't know where to start.

Or, as an active user, you may simply want to learn the latest skills to use social media more effectively. Who knows, in the near future, you are well-equipped to build your own personal brand or business with an online social media course!

Level	What to Expect	Prerequisites to Join
Beginner Social Media Courses	Such courses cover the fundamental concepts. Learners begin to explore how to set up a social media profile for a business and develop content for different social media platforms, and get briefly acquainted with social media tools and social media analytics.	They have hardly any eligibility requirements.
Intermediate Social Media Courses	They cover topics such as how to use social media to drive traffic to your website, how to use social media to generate leads, and how to use social media to build relationships with customers.	Designed for those with some experience.
Advanced Social Media Courses	These certifications go in-depth on analytics and social media advertising or similar so that learners can make data-informed strategies, important for social media management.	For experienced social media marketers.

Best Social Media Marketing Courses

Reputed institutions and companies partner with the best MOOCs to provide an exceptional learning experience. With plenty of resources and case studies, most courses will cover you with assessments and hands-on projects with active mentor communication. Here are some of the top social media marketing courses in India.

Course Name	Course Provider	Best For
Social Media Marketing MASTERY \| Learn Ads	Udemy, offered by LA-based Coursenvy	Beginners
Meta Social Media Marketing Professional Certificate	Coursera, offered by Meta	Beginners
Social Media Marketing Specialization	Coursera, offered by Northwestern University	Beginners to Intermediates
Social Media Marketing Foundations	LinkedIn Learning, offered by renowned marketing consultant, Brian Honigman	Beginners
Social Media Marketing Certification Course	HubSpot Academy	Intermediates
Instagram Marketing: Instagram Essentials and Content Creation	FutureLearn, offered by Social Media College	Beginners

What is the Eligibility for Social Media Marketing Courses Online?

A bachelor’s or master’s degree in Mass Communication, Literature, or Journalism is generally preferred by top-level companies.
Anyone who has over 2 or 3 years of work experience in digital marketing, content writing or copywriting can choose for a higher role in the social media marketing domain.

What Will You Learn in a Social Media Marketing Course?

Below is a cumulative syllabus compiled from the best social media marketing courses online. The list of subjects is common across many course providers. And for your convenience, you can see how the curricula differ for beginners and intermediates.

Social Media Course Syllabus for Beginners

How businesses use social media	Social media platforms for individuals and businesses	Basics of a social media campaign
Developing buyer personas and understanding your target audience	Selecting the right social media platform for your target audience	Content marketing and development best practices
Writing copies and creative briefs for social media ads	Managing content calendars	Getting started with social listening and monitoring
Understanding social media policies	Building a social media community for a business	Understanding the customer journey
Influencer marketing basics	Branding and marketing research

Social Media Course Syllabus for Intermediates and Advanced

How businesses use big data through tools to make strategic marketing decisions in the social world	Familiarising with social media tools and analytics with hands-on use	Analysing what the target market is saying about the business
Media planning and measurement across multiple platforms	How to target social advertisements and measuring their impact	Using retargeting and remarketing strategies
Using and mastering Facebook Ad Manager	Using social media with email marketing and boosting search engine optimization (SEO) efforts	Building lasting relationships with customers and influencers
Marketing mix modelling	Leveraging programmatic advertising and machine-generated creatives (MGC)	Automating campaigns on social media
Leveraging algorithms on YouTube, Instagram, or others	Learning how to influence consumer behaviour through social media

Skills You Will Learn from a Social Media Marketing Training Course

Here are the useful social media marketing skills you will gain from online certification courses.

Copywriting and ideation	Planning, implementing, and monitoring social media marketing strategy
Project management	Creating social media campaigns
Content curation for brands	Building brand awareness
Customer relationship building	Target marketing
Competitor analysis and audience selection	A/B testing
Growing followers on Instagram or on other followers	Graphic design tools such as Adobe Photoshop, Illustrator, Midjourney AI, Canva
Social listening	Tools like IBM Cloud Computing, Salesforce Marketing Cloud Social Studio, etc.

How to Choose the Right Online Social Media Marketing Course

We discussed the types of courses on social media you can take based on your experience level. There are some interrelated factors and questions to consider.

Criteria	Questions to Ask
Instructor’s Profile and Social Media Expertise	Is the instructor an experienced social media marketer who is knowledgeable about the latest trends and social marketing best practices?
Course Content and Syllabus	Does the course align with your needs and goals, whether it’s on building your social profile or reaching out to target customers?
Course Format	Is the course format comfortable for you to learn, and does it include any capstone project or assessment?
Price	Is it within your budget?
Ratings	Does it have good ratings, above 4.5 from more than 1000 reviewers on the MOOC’s website?

Potential Career Paths after taking Social Media Marketing Courses

Job Description	Core Responsibilities	Average Salary
Social media manager	Social media managers are responsible for creating and managing social media content, analyzing social media data, and developing social media strategies. They typically work for businesses or organisations, and their job duties may vary depending on the size and industry of the company.	â‚¹7.1 Lakhs
Social media strategist	Social media strategists are responsible for developing and implementing social media strategies for businesses or organisations. They typically have a strong understanding of social media platforms, analytics, and marketing, and they work with other departments to ensure that social media is used effectively to achieve business goals.	â‚¹ 4.2 Lakhs
Social media analyst	Social media analysts are responsible for collecting and analysing social media data. They typically work for businesses or organisations, and their job duties may include tracking social media engagement, measuring social media ROI, and identifying social media trends.	â‚¹ 3.3 Lakhs
Social media consultants	Social media consultants provide advice and guidance to businesses or organisations on social media marketing. They typically have a lot of experience in social media, and they work with clients to develop and implement social media strategies that meet their specific needs.	â‚¹ 5.0 Lakhs