BBA in Marketing Management offered by UPES Dehradun
- A NAAC accredited
- Private University
- Estd. 2003
BBA in Marketing Management at UPES Dehradun Overview
Duration | 3 years |
Total fee | ₹1.50 Lakh |
Mode of learning | Online-Real Time |
Difficulty level | Intermediate |
Official Website | Go to Website  |
Course Level | UG Degree |
BBA in Marketing Management at UPES Dehradun Highlights
- Applications Open for 2025: https://bit.ly/UPES2025?open-reg
- Fee payment can be done in instalment
- Get placement assistance
- UPES in ranked 52nd among Indian universities and 39th in the management category by NIRF 2023
- Learn from industry experts
BBA in Marketing Management at UPES Dehradun Course details
Recent high school graduates who want to obtain a comprehensive education in business administration with a focus on marketing
Individuals already working in the business sector who are looking to enhance their marketing skills and knowledge to advance their careers
Aspiring entrepreneurs who want to start their own businesses and need to understand how to market their products or services effectively
- Understand marketing principles and concepts.
- Learn market research and consumer behavior analysis.
- Acquire knowledge of branding and advertising.
- Understand digital marketing and social media.
- Learn about sales techniques and customer relations.
BBA is one of the most popular and sought-after bachelor's degree programs pursued by students after Grade 12
The BBA with specialization in Marketing Management offers students the skills and knowledge needed to understand core business processes, people management, and strategies
The program will equip the learner with valuable abilities, empowering students to excel in the dynamic and competitive field of marketing, making them well-prepared for success in their future careers
The first year of the degree will lay the foundations of management, business economics, business communication, and accounting
In the second year of the program, you will learn Marketing-specific skills and knowledge
In the final semester, the learners will complete the mandatory Dissertation project, which provides first-hand experience in the business world
BBA in Marketing Management at UPES Dehradun Curriculum
Semester 1
Management & Leadership
Organizational Behaviour
Business Economics
Business Communication
Business Accounting
Semester 2
Financial Management
Human Resource Management
Operations & Material Management
Essentials of Marketing Management
Strategic Management
Semester 3
Research Methodologies for Managers
Business Computing & IT Applications
Business Analytics for Managers
International Business
Essentials of Entrepreneurship
Semester 4
Data Visualization
Managing Customer Relationships
Integrated Marketing Communication
Basics of Digital Marketing
Services Marketing
Semester 5
Quantitative Techniques
Business Policy & Strategies
Managing Brands
Sales and Distribution Management
Consumer Behaviour and Market Research
Semester 6
Essentials of Logistics & Supply Chain Management
Advertising and Sales Promotion
Dissertation
BBA in Marketing Management at UPES Dehradun Faculty details
BBA in Marketing Management at UPES Dehradun Placements
Top Recruiters for UPES DehradunBBA in Marketing Management at UPES Dehradun Entry Requirements
- 50%
Candidate completed HSC (10+2) in any discipline with minimum mentioned marks from a recognised board or 45% and minimum 2 years work experience are eligible.
- N/A
Candidate completed SSC (10) + 3 years diploma recognised by AICTE with 55% are also eligible.
BBA in Marketing Management at UPES Dehradun Admission Process
Admissions Open! Apply Now
- Register & ApplyApplications Open for 2025: https://bit.ly/UPES2025?open-reg
Important Dates
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BBA in Marketing Management at UPES Dehradun Frequently Asked Questions
Q: What is the mode of application for UPES Dehradun admission?
UPES Dehradun admission is facilitated through an online application process, where candidates must visit the official university website to initiate their application. As part of the process, applicants are requested to pay a non-refundable application fee of INR 1,350 specifically for UPESMET UG, ensuring their submission for admission consideration. This mode of application streamlines the process for prospective students seeking admission to UPES Dehradun's undergraduate programs.
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Q: What are the key steps to complete the application process for UPES Dehradun admission?
To apply for UPES Dehradun admission, candidates should follow these steps: visit the official website, register to generate login credentials, fill out the application form, upload the required documents, pay the application fee, and submit the form. The necessary documents for the application include scanned photographs and signatures, along with Class 10 and Class 12 marksheets.
Upvote Q: What is the application fee for BBA admission at UPES Dehradun?
The application fee for BBA course is INR 1,350. Candidates can pay the registration fee via any of the online payment mode. Check below the steps to apply for UPES Dehradun admission:
- Visit the official website.
- Click on 'Apply Now' on the Home page.
- Register with the basic details to generate login credentials.
- Login to fill out the application form and upload the documents.
- Pay the application fee and submit the form.
Documents required at the time of application
- Scanned photograph & signature
- Class 10 and Class 12 marksheet
Upvote Q: How many seats are available for the BBA programme at UPES?
UPES provides a collective total of 290 seats for the BBA program, ensuring ample opportunities for aspiring students. The seat distribution includes 110 seats administered through the UPES (Admission Office), while the remaining 180 seats are offered by the School of Business, UPES. This allocation caters to a diverse pool of candidates looking to pursue their BBA education within the university's different institutes.
Upvote Q: What BBA specializations are available at UPES' School of Business?
UPES' School of Business offers a variety of BBA specializations to cater to the diverse interests and career objectives of business students. These specializations encompass Integrated BBA + MBA in Operations Management, BBA in Marketing Management, BBA in Aviation Management (Airport Capacity Management), BBA in Analytics and Big Data (Programming for Analytics), and BBA in Green Energy and Sustainability (Sustainable Development).
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