Avleen KaurSr. Executive Training
The reading passage "The Flavour Industry" covers the process of adding natural flavor to processed meals, food manufacturing, and the health issues causing changes in cooking techniques. The passage is essential for IELTS preparation as it assesses skills like understanding terminology, identifying details, and understanding ideas. It —all of which are essential for succeeding in the IELTS reading section.
The Flavour Industry IELTS Reading
A. Read through the nutritional information on the food in your freezer, refrigerator or kitchen pantry, and you are likely to find a simple, innocuous-looking ingredient recurring on a number of products: “natural flavour”. The story of what natural flavour is, how it got into your food, and where it came from is the result of more complex processes than you might imagine.
B. During the 1980s, health watchdogs and nutritionists began turning their attention to cholesterol, a waxy steroid metabolite that we mainly consume from animal-sourced products such as cheese, egg yolks, beef, poultry, shrimp, and pork. Nutritionists blamed cholesterol for contributing to the growing rates of obesity, heart disease, diabetes, and several cancers in Western societies. As extensive recognition of the matter grew amongst the common people, McDonald’s stopped cooking their French fries in a mixture of cottonseed oil and beef tallow, and in 1990, the restaurant chain began using 100% vegetable oil instead.
C. This substantially lowered the amount of cholesterol in McDonald’s fries, but it created a new dilemma The beef tallow and cottonseed oil mixture gave the French fries high cholesterol content, but it also gifted them with a rich aroma and “mouth-feel” that even James Beard, an American food critic, admitted he enjoyed. Pure vegetable oil is bland in comparison. Looking at the current ingredients list of McDonald’s French fries, however, it is easy to see how they overcame this predicament. Aside from a few preservatives, there are essentially three main ingredients: potato, soybean oil, and the mysterious component of “natural flavour”.
D. Natural flavour also entered our diet through the rise in processed foods, which now make up over 90% (and growing) of the American diet, as well as representing a burgeoning industry in developing countries such as China and India Processed foods are essentially any foods that have been boxed, bagged, canned or packaged, and have a list of ingredients on the label. Sometimes, the processing involves adding a little sodium or sugar, and a few preservatives. Often, however, it is coloured, bleached, stabilized, emulsified, dehydrated, odour-concealed, and sweetened. This process typically saps any original flavour out of the product, and so, of course, flavour must be added back in as well.
E. Often this is “natural flavour”, but while the term may bring to mind images of fresh barley, hand-ground spices, and dried herbs being traded in a bustling street market, most of these natural sources are, in fact, engineered to culinary perfection in a set of factories and plants of the New Jersey Turnpike outside of New York. Here, firms such as International Flavors & Fragrances, Harmen & Keimer, Flavor Dynamics, Frutarom and Elan Chemical isolate and manufacture the tastes that are incorporated in much of what we eat and drink. The sweet, summery burst of naturally squeezed orange juice, the wood-smoked aroma in barbeque sauces, and the creamy, buttery, fresh taste in many dairy products do not come from sun-drenched meadows or backyard grills but are formed in the labs and test tubes of these flavour industry giants.
F. The scientists – dubbed “flavourists” who create the potent chemicals that set our olfactory senses to overdrive use a mix of techniques that have been refined over many years. Part of it is dense, intricate chemistry: spectrometers, gas chromatographs, and headspace-vapor analyzers can break down components of a flavor in amounts as minute as one part per billion. Not to be outdone, however, the human nose can isolate aromas down to three parts per trillion. Flavourists, therefore, consider their work as much an art as a science, and flavorism requires a nose “trained” with a delicate and poetic sense of balance.
G. Should we be wary of the industrialization of natural flavour? On its own, the trend may not present any clear reason for alarm. Nutritionists widely agree that the real assault on health in the last few decades stems from an “unholy trinity” of sugar, fat, and sodium in processed foods. The natural flavour on its own is not a health risk. It does play a role, however, in helping these processed foods to taste fresh and nutritious, even when they are not. So, while the natural flavor industry should not be considered the culprit, we might think of it as a willing accomplice.
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The Flavour Industry Answers with Location
Questions 1-6
Complete the sentences below.
Write NO MORE THAN TWO WORDS from the text for each answer.
1. Nutritionists began to focus on the health effects of _________ in the Western diet in the 1980s.
Answer: CHOLESTEROL
Answer location: Paragraph B
Explanation: In the 1980s, nutritionists highlighted cholesterol as a significant health concern in Western diets. High cholesterol intake has been linked to obesity, heart disease, diabetes, and cancers.
2. McDonald's modified the way their fries were prepared by using __________.
Answer: VEGETABLE OIL
Answer location: Paragraph B
Explanation: McDonald's reduced cholesterol in their 1990 fries by using only vegetable oil, a healthier alternative to the previously used mixture of beef tallow and cottonseed oil.
3. A famous American culinary critic appreciated McDonald's fries when cooked with __________.
Answer: BEEF TALLOW/COTTONSEED OIL
Answer location: Paragraph C
Explanation: McDonald's used a blend of cottonseed oil and beef tallow for French fries, praised by culinary expert James Beard for its rich mouthfeel and aroma.
4. As _________ became more popular, natural flavor became more prevalent in our diet.
Answer: PROCESSED FOODS
Answer location: Paragraph D
Explanation: The rise in processed foods led to greater consumption of natural flavors, as they often required flavor additions due to processes like bleaching and dehydrating.
5. The term natural flavor could evoke images of _________ and fresh barley.
Answer: HAND-GROUNDED SPICES
Answer location: Paragraph E
Explanation: The passage suggests that "natural flavour" may evoke images of fresh barley, spices, and dried herbs despite typically being produced in industrial settings.
6. _________ are scientists who develop substances for taste.
Answer: FLAVOURISTS/FLAVORISTS
Answer location: Paragraph F
Explanation: Flavorists are scientists who develop compounds influencing our sense of smell and taste, using advanced instruments and advanced techniques to refine flavors in food and drinks.
The Flavour Industry Questions with Answers
Questions 7-9
Choose the correct letter A, B, C or D
Write the correct letter in boxes on your answer sheet.
7. What is the main justification for adding "natural flavor" to manufactured foods?
A) To increase the food's nutritious content.
B) To restore flavors that have been lost during processing.
C) To enhance the food's aesthetic attractiveness.
D) To extend the food's shelf life.
8. What function do the passage's "flavourists" serve?
A) They evaluate food goods' nutritional content.
B) They create packaging for food.
C) They guarantee that food ingredients are safe.
D) They produce the compounds that give food its flavors.
9. According to the paragraph, what proportion of processed foods make up the American diet?
A) 75%
B) 60%
C) Over 90%
D) 50%
Answer 7.
Answer: B
Answer location: Paragraph D
Explanation: Processed goods lose their original flavor due to treatments like coloring, bleaching, and dehydrating. To restore flavor, "natural flavor" is reintroduced, ensuring delicious and enticing food even after packaging and preservation.
Answer 8.
Answer: D
Answer location: Paragraph F
Explanation: Processed goods lose their original flavor due to treatments like coloring, bleaching, and dehydrating. To restore flavor, "natural flavor" is reintroduced, ensuring delicious and enticing food even after packaging and preservation.
Answer 9.
Answer: C
Answer location: Paragraph D
Explanation: Over 90% of the American diet consists of processed foods, often with "natural flavor" added to compensate for taste loss during production.
The Flavour Industry IELTS Answers
Questions 10-12
What do processed foods refer to as the "unholy trinity"?
Choose THREE answers from the box and write the correct letter A- G
A) Natural Flavors
B) Sugar
C) Sodium
D) Cholesterol
E) Fat
F) Preservatives
G) Sodium
Answers 10-13
Answer 10: B
Answer 11: E
Answer 12: G
Explanation: The "unholy trinity" in scripture refers to the high levels of fat, sugar, and sodium in processed foods, which are linked to diseases like diabetes, heart disease, obesity, and cancers.
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