Convergence of Creativity and Business: Media Entertainment Management for BBA Graduates
With their unique blend of creative thinking and managerial skills, BBA graduates can make valuable contributions in Media and Entertainment Management
In the digital age, the media and entertainment industry is evolving at a rapid pace, transforming the way we consume content and experience entertainment. This dynamic sector offers exciting opportunities for graduates with a Bachelor's in Business Administration (BBA) who have a passion for creative arts and a keen interest in the management side of the industry.
Content Development and Production: One of the key roles BBA graduates can pursue in the media entertainment industry is content development and production. With their strong business acumen, graduates can contribute to the creative process by identifying market trends, conducting audience research, and collaborating with writers, directors, and producers to develop compelling content. Additionally, they can manage the financial and logistical aspects of production, ensuring projects stay within budget and meet deadlines.
Talent Management and Booking: As a BBA graduate, you can also consider a career in talent management and booking. In this role, you would work closely with artists, performers, and creative professionals to guide their careers, negotiate contracts, and secure opportunities for them in various media platforms. Your business knowledge and negotiation skills will be valuable in helping artists thrive in the competitive entertainment landscape.
Q: Is it worthwhile doing an MBA from UPES School of Business?
UPES School of Business MBA students can look for multiple career opportunities and can become Operations Managers, Management Consultants, Marketing Managers, and others. MBA in Oil & Gas Management (Petroleum Marketing & Business Development) programme helps various students to gain proficiency in a variety of software and technology tools that are very much relevant to the industry, such as advanced Excel, SPSS, Python, and other analytics tools such as R-studio. Hence, MBA is a good courses offered at UPES School of Business.
Q: What is unique about UPES School of Business?
The following are a few distinctive features of UPES School of Business:
1. Specialized Domain Focus: UPES provides MBA programs with a focus on specific industries, such as supply chain, power, oil and gas, aviation, and oil and gas, that go beyond general management.
2. Globally Benchmarked Curriculum: To incorporate international best practices into the curriculum, UPES has partnered with leading international business schools such as Purdue University and Bond University.
3. Industry-Centric Approach: To promote experiential learning, a strong emphasis is placed on internships, industry lectures, corporate interaction, and simulations. Nonetheless, some reviews suggest that theoretical rigor can be further enhanced.
4. International affiliations: Partnerships with more than 50 overseas universities that enable student exchange initiatives, international exposure, and semester-abroad opportunities in Europe, Australia, and other regions.
5. Successful Entrepreneurship Cell: Over the years, UPES's "Enactus, " a very active on-campus incubator, has assisted in the development of numerous extremely successful student startups.
6. State-of-the-Art Campus: The university has spent more than 720 crores building an ultra-modern campus spanning 65 acres, complete with smart infrastructure and the newest technologies to support cutting-edge instruction.
In conclusion, UPES School of Business is set apart from other contemporary private universities in India by its specialised domain focus, global curriculum benchmarks, entrepreneurship cell, and emphasis on industry-oriented education within a hi-tech, contemporary campus setting.
Q: Has UPES School of Business collaborated with any college or university?
Yes, UPES School of Business has signed MoUs with various companies and organistaions. UPES School of Business has collaborated with various companies and organistaions. The below-mentioned are UPES School of Business collaborations:
| UPES School of Business Collaborations | ||
|---|---|---|
| University of California, Berkeley | University Canada West | ULaw Business School |
| Nottingham Trent University | - | - |
Marketing and Promotions: Marketing and promotions play a crucial role in the success of media and entertainment ventures. BBA graduates can utilize their marketing expertise to create strategic campaigns, build brand awareness, and engage audiences across different channels. They can work with production houses, record labels, streaming platforms, or even start their own marketing agencies specializing in the media and entertainment industry.
Distribution and Digital Platforms: The rise of digital platforms has revolutionized content distribution, creating new avenues for BBA graduates in media entertainment management. With their knowledge of business strategies, graduates can explore roles related to distribution and licensing of media content across various platforms. They can work with streaming services, online distributors, or even start their own digital media distribution ventures.
Event Management: The media and entertainment industry thrives on live events such as concerts, festivals, award shows, and promotional events. BBA graduates can contribute to this aspect by pursuing a career in event management. They can organize and manage events, ensuring seamless execution, coordinating logistics, and maximizing the overall experience for both the artists and the audience.
Q: Is UPES School of Business good for MBA?
Yes, the MBA programme at UPES School of Business is generally good, but there are a few things to keep in mind:
Advantages: - Reputable placements with average pay of 7-8 LPA across specializations
Good facilities and infrastructure, with a sizable, contemporary campusOpportunities for international exchange programs via collaborations with universitiesA focus on hands-on learning through internships, simulations, and other means - Offerings of specialised fields that are pertinent to important industries
Cons: - Some reviews suggest that the academic curriculum could be more rigorous; - Faculty research output is still developing; - Dehradun's location limits industry connections when compared to larger cities; - Lacks the prestige and branding of older IIMs and private colleges; - The return on investment is heavily dependent on securing good placements.
Important Items to Consider: - Program placement history and specialization.Faculty background and business relations
ROI taking into account fees, loans eligibility, and scholarships
In conclusion, UPES MBA is a fantastic choice among the more recent private universities due to its facilities, specialised offerings, experiential learning opportunities, and employment prospects. However, compare options, placements, and costs with the caliber of the faculty.
Q: What are people's opinions on UPES School of Business for MBA?
Some of the common opinions and reviews aout pursuing an MBA degree from UPES School of Business :
Positive Review/Opinion:
Excellent professors, many of whom have worked in the industry. Provide exposure to real-world situations.
A focus on hands-on learning via projects, industry visits, simulations, etc.
Good placement history, with numerous top businesses visiting the campus. Salary average of roughly 6–8 LPA.
Good facilities and a vibrant campus community with plenty of housing, sporting opportunities, events, etc.
Exposure to other countries through global immersion, student exchange programs, etc.
Negetive Review/ Opinion:
Not as well recognised as older IIMs/top tier business schools, being a relatively newer institute.
Campus is located in Dehradun, lack of major industries/jobs nearby.
Limited seats and high fees, especially for niche programs. Scholarships limited.
Overall, UPES MBA provides good opportunities for practical learning but has scope to establish its reputation over time.
Q: How is the campus life at UPES School of Business?
Overall Infrastructure Rating gven by Shiksha according to the verified reviews is 4.4. According to the student's review, the college life is quite good. It is a Wi-Fi enabled campus with a digital library, highly-equipped labs, medical facilities, sports and games facilities, a food court providing each and every variety of good-quality food, and others. One of the verified reviewer stated that 'The hostel facilities are comfortable, and the mess serves hygienic food with a variety of options.'
Q: How is life at UPES School of Business?
According to UPES, the School of Business focuses on developing a pool of talented professionals who are ready to enter their fields. The university also has partnerships with industries to ensure students have exposure and can quickly transition into professional roles.
Academic Schedule is strict. 75 percent attendance will be mandatory. And in some classes you will have to be more regular (considering the strictness of faculty).
You will spend most of your time in food courts, mostly copying assignments. Or at Nescafe, drinking coffee, iced tea or eating chicken sandwich. Or PMC Wifi Park (This a campus lingo, you will know the full form only when you join). Or maybe at Amphitheater or Chitrakoot. These are some of the lovely places for both singles as well as couples.
Campus life
Some say the campus is vibrant and conducive to learning, research, and personal growth. Others say the campus life is wonderful, and that teachers and seniors are supportive.
Faculty and infrastructure
Some say the faculty and infrastructure are good.
Atmosphere
Some say the ambiance is beautiful, and that the university takes care of its students.
Life skill courses
UPES offers life skill courses that help students upskill and pick up additional skills. These courses focus on employability, communication, management, and professional skills
Intellectual Property and Rights Management: Intellectual property (IP) is a valuable asset in the media and entertainment industry. BBA graduates can specialize in IP and rights management, ensuring that copyrights, trademarks, and licensing agreements are protected. They can work with production companies, record labels, or entertainment law firms to manage and monetize intellectual property assets.
The field of media entertainment management presents a world of opportunities for BBA graduates who possess a passion for the arts and a solid foundation in business administration. Explore the convergence of creativity and business and make your mark on the media and entertainment landscape.
Note - This article is authored by UPES's team.
Sumridhi holds a Bachelor's degree in English from Delhi University. With over three years of experience in content creation, she is a collaborative and innovative thinker who loves interacting with people to leave ... Read Full Bio
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Contact Details
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School of Business, UPES, P.O. Kandoli Via Premnagar
Dehradun ( Uttarakhand)
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Student Forum
Anything you would want to ask experts?Answered 2 months ago
No, candidates cannot join UPES School of Business directly. Aspirants must sit and appear for entrance exam as per repective courses. Students can check the table presented below for more details:
| Courses | Eligibility | Selection Criteria |
|---|---|---|
MBA/PGDM | Class 12 with a minimum of 50% aggregate, Graduation with a minimum of 50% aggregate | UPESMET, MAT, XAT, CAT, NMAT, CMAT, CUET, UGAT + Group Discussion + Personal Interview |
| BBA | Class 12 with a minimum of 50% aggregate | UPESMET UG/CUET/UGAT |
BCom | Class 12 with a minimum of 50% aggregate with Science, Commerce or Arts | Personal Interview |
BCom (Hons) | Class 12 with a minimum of 50% aggregate with Science, Commerce or Arts | Personal Interview |
Contributor-Level 10
Answered 2 months ago
BCom full form is Bachelor of Commerce. The B.Com course is a 3-year UG degree designed to provide students with a solid foundation in the principles of Commerce and Business. Students can check the few of the career options available after completing BCom course from UPES School of Business:
| Job Profiles | Average Salary | |
|---|---|---|
| Accountants | Accountants meticulously navigate financial landscapes, decoding numbers to unveil insights and ensure fiscal integrity. | INR 2 LPA |
| Account Executives | Account executives make dynamic relationships, bridging the gap between client's needs and the offerings of their companies through persuasive communication and strategic problem-solving. | INR 2.5 LPA |
| Business Executives | Business executives orchestrate the harmonious symphony of strategy, innovation, and leadership to propel their organizations forward amidst the ever-evolving currents of the corporate world. | INR 3 LPA |
Contributor-Level 10
Answered 2 months ago
Candidates who are looking for BCom course admission must meet the eligibility criteria set by the college. Students must pass Class 12 with a minimum of 50% aggregate with Science, Commerce or Arts. The process of selection criteria for students interested in pursuing BCom (Hons) in E-Commerce offe
Contributor-Level 10
Answered 3 months ago
No, candidates are not allowed to get direct admission to MBA courses. UPES admission to MBA course is based on national or university-level entrance exams. The university accepts CAT/ CUET PG + PI scores for providing admission. In case, an aspirant fails to secure the minimum marks* specified by t
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Contributor-Level 10
Answered 2 months ago
BBA full form is Bachelor of Business Administration. BBA courses are 2-year UG programmes that are designed to equip students with foundational knowledge and skills essential for managing and leading in various business environments. Studnets can also check the list of reasons below to know why it
Contributor-Level 10
Answered 3 months ago
Yes, the hostel facility is provided by the UPES School of Business. Residential blocks have been earmarked for limited on-campus accommodation (on a first-come, first-served basis), separately for boys and girls on a triple-sharing and double-sharing basis. Students wishing to avail hostel facility
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Contributor-Level 10
Answered 3 months ago
Yes, UPES has a record of 99 % placement and ensures good opportunities for students as it attracts many big corporate houses. PEP (Personality Enhancement programme) for students helps to develop a positive outlook and gain skills necessary for their time at the university. The university also assi
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Contributor-Level 10
Answered 2 months ago
To secure a seat at UPES School of Business students can check the following steps presented below:
- Visit the official website and complete the online application process.
- Candidates can also apply online for courses at the official website.
- Ensure eligibility and merit/entrance-based selection for var
Contributor-Level 10
Can I join UPES School of Business directly?