MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exam, Top Colleges, Career Scope

MBA in Digital Marketing is a 2-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service to increase customer base. MBA in Digital Marketing is a post-graduate program offered as a specialization in MBA. Since digital marketing as a mode of marketing has emerged in a big way in the past few years, the demand for an MBA in Digital Marketing professionals is quite high.

Admission to MBA courses is done based on scores obtained in several national and state-level entrance exams like CAT, XAT, NMAT, MAT, SNAP, and CMAT. The fees for MBA in Digital Marketing courses in India range between INR 5 to INR 25 lakh. MBA Digital Marketing admission can also be pursued at the prestigious Indian Institute of Management (IIM). The IIMs offering Digital Marketing courses are IIM Ahmedabad,  IIM Calcutta, IIM Indore, IIM Kashipur, etc. 

MBA in Digital Marketing can be pursued in Full-time, Part-time, and Online mode, owing to its high demand and impressive pay packages. One of the most popular colleges for Digital Marketing MBA is the Indian Institute of Digital Education (IIDE), Mumbai, and Indian Institute of Digital Education (IIDE), New Delhi. The average MBA in Digital Marketing salary that a graduate earns can get up to INR 8 LPA.   

MBA in Digital Marketing Latest Updates:

• The CAT 2024 result has been declared for MBA/PGDM courses. Candidates can log in and download their scorecards on the official website. 

• The XAT 2025 exam will be conducted on Jan 5, 2025.

• The CMAT 2025 exam will be held on Jan 25, 2025.
• The CUET PG registration process 2025 is open for admission to PG courses, and the last date to register is Feb 1, 2025. Further, the CUET PG 2025 exam will be scheduled between Mar 13, 2025 and Mar 31, 2025.
• The MAT 2025 registration process for the Feb session is open for PBT and CBT; the last date to apply is Mar 2 and Mar 9, 2025, respectively. Further, MAT 2025 PBT and CBT will be scheduled on Mar 9 and Mar 23, 2025, respectively.
• The MAH MBA CET 2025 registrations are open for admission to MBA/PGDM and MMS courses, and the last date to apply is Jan 25, 2025. The MAH MBA CET 2025 exam will be held on Mar 17, 18, and 19, 2025.

MBA in Digital Marketing Highlights

MBA in Digital Marketing is currently the most sought-after specialization in MBA. Students are eligible to take admission to MBA courses after graduation, but it is most suited for working professionals, who have some experience in the industry. Hence, interested students can read on to know the key highlights of an MBA in Digital Marketing in India. 

Relevant links for MBA in Digital Marketing:

NIRF 2023 Ranking for MBA Colleges

MBA in Digital Marketing is a two-year professional program designed by industry experts to benefit young professionals and provide them with detailed knowledge. MBA Digital Marketing is regarded as one of the most searched MBA degrees. Students in the MBA in Digital Marketing are prepared for a job in the field of technology and innovation. In today's time, almost every company relies on Digital Marketing plans for promoting their products and services.

Digital Marketing is a mode of marketing through the internet, search engines, social media, emails, mobile apps, mobile games, and other such channels to reach a large number of customers and increase sales. The most common Digital Marketing channels are Website Marketing, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Video Marketing, Pay-Per-Click (PPC) Advertising, and SMS Messaging.

Why Study an MBA in Digital Marketing?

The growing use of the internet has highlighted the need for the promotion of products through digital platforms. By pursuing an MBA in digital marketing, students will be able to enhance their managerial and administration skills. MBA in Digital Marketing will also open new avenues for them in the industry and they can find employment in top companies and serve in various positions like a content writer, social media manager, SEO manager, and digital marketing manager. MBA degree will also help students refine their problem-solving skills and give them a more professional outlook towards the upcoming challenges.

Who Can Pursue an MBA in Digital Marketing?

• Aspirants, who want to shape their careers in the Marketing field, can opt for this course and gain detailed knowledge related to the field.
• An MBA in Digital Marketing is best suited for individuals who have strong leadership abilities and wish to enter the management or marketing industry. The importance of Marketing is increasing day-by-day and more and more people are willing to enter this industry which carries a bright scope for the future.
• The professionals can even begin their businesses and apply this learning to the actual work to fetch better revenues.
• Students who have finished their graduation can enroll themselves in this program. Work experience of a few years is preferred by the colleges.

Benefits of an MBA in Digital Marketing

The importance of an MBA in Digital Marketing has increased significantly in recent years. It helps the brand to identify its target audience and approach them for advertisement and promotion of its products through various digital methods. The growing use of the internet has necessitated the need for such marketing strategies. The companies identify their target market and popularise their products on social media mediums, where over 65 percent of the population spends their maximum time.

Also Read:

• CMAT Mock Test
• CMAT Questions with Solutions

The MBA in Digital Marketing admission procedure is based on performance in the entrance exams or on merit. Personal interviews and group talks may also be part of the MBA in Digital Marketing admissions process. The admission process for MBA candidates, regardless of specialization, does not differ much. The MBA in Digital Marketing eligibility criteria are the same as the MBA. Given below are the minimum eligibility criteria:

• The candidate must have completed graduation or equivalent from a recognized university.
• The bachelor’s degree can be in any course from the three streams – Arts, Commerce, and Science.
• There is a minimum percentage criterion in most of the colleges. The minimum aggregate required in graduation is 50 percent for General/OBC category candidates and 45 percent for SC/ST candidates.
• Some colleges want students to have English as a compulsory subject in high school.

Suggested Read for MBA in Digital Marketing Course:

How to prepare for Digital Marketing Interview Questions?

• Step-1 Choose the program: First research and choose the program then look for universities or colleges that offer MBA in Digital Marketing programs. Don't forget to Review the curriculum, specializations, faculty, and facilities after that check academic qualifications, entrance exam requirements, and any additional criteria.
• Step-2 Prepare Required Documents: Prepare all the documents beforehand so that no last-minute issues occur. The documents include academic mark sheets, certificates, Standardized Test Scores (CAT, MAT, XAT, etc), and letters of recommendation.
• Step-3 Fill out the Application Form and Pay the Fees: Complete the application form provided by the institution. This may be done online or on paper and pay any required application fees.
• Step-4 Entrance Exams (if applicable): If the program requires an entrance exam, such as a common MBA entrance test or a specific university's test, register and prepare for it. Take the exam and wait for the result.
• Step-5 Submit Application: Submit all required documents along with the completed application form. Always ensure that all documents have been received and verify the status of your application.
• Step-6 Interview (if applicable): Some programs require a personal or virtual interview Attend it and demonstrate your motivation, skills, and suitability for the program.
• Step-7 Await Admission Decision: Monitor the admission portal or your email for updates on the results. If accepted an official offer letter will be provided by the university.
• Step-8 Confirm Enrollment: Confirm your intention to enroll in the program and Pay the required enrollment or tuition Fees.
• Step-9 Prepare for the Start of Classes: Follow instructions for course registration and orientation. If needed, arrange for on-campus or off-campus housing and attend any orientation sessions to familiarize yourself with the campus and program.
• Step-10 Start Classes: Attend classes and start your academic journey.

Read More: MBA in Digital Marketing Admission 2024

MBA in Digital Marketing Entrance Exams in India are highly anticipated by aspiring candidates seeking admission to prestigious business schools. These Master of Business Administration entrance exams serve as a gateway to secure a seat in an MBA in Digital Marketing course across the country.

The MBA in Digital Marketing admission process includes an entrance exam, Group Discussion (GD), and Personal Interview (PI). Given below are some of the top national-level entrance exams for MBA in Digital Marketing:

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MBA in Digital Marketing syllabus includes subjects related to general business management and topics specific to digital marketing. MBA in Digital Marketing is a two-year master’s course. The MBA in Digital Marketing syllabus is divided into four semesters. The MBA in Digital Marketing subjects may, however, be covered in slightly different ways at various colleges and universities.

Listed below are the topics and subjects that one studies in the course:

Relevant Links for MBA in Digital Marketing Course:

MBA in Digital Marketing Syllabus

Know Principles of Management

Which is better - MBA in Digital Marketing or MBA in Marketing?

MBA in Digital Marketing is primarily centered on digital marketing strategies, which include social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.

A traditional MBA in Marketing covers a wide range of marketing topics, including product marketing, market research, consumer behavior, branding, and strategy.

Candidates can check the table below to see the comparison between the two.

Students can study an MBA in Digital Marketing from several colleges, including some reputed colleges. It is one of the most opted MBA specializations among students. The graduates can find employment in both private and government sectors after pursuing this course. The colleges mentioned in the table are listed alphabetically and not in any order of ranking hierarchy.

Popular Private MBA in Digital Marketing Colleges

There are about 100 MBA in Digital Marketing colleges in India. Given below are the Best MBA Digital Marketing Private Colleges along with their fees:

Popular Government MBA in Digital Marketing Colleges

While government colleges other than IIMs and IITs might not be the first thought when considering an MBA in Digital Marketing, several institutions offer quality programs that are gaining recognition. Here are some popular government colleges offering MBA programs with a focus on digital marketing:

Note: The above fee is collated from multiple sources and is likely to vary. For more details related to the fee, please visit the official website of affiliated colleges.

Also Read:

MBA in Digital Marketing is one of the top emerging marketing fields where there is a large demand for professionals who understand the use and operation of social media and other digital platforms for marketing a product or service. Ever since the digital revolution in India and the arrival of smartphones and cheap internet, digital marketing has taken center stage in the marketing sphere. Since a large part of the population spends a considerable time on social media, companies find it the best platform to attract and engage customers. Thus, the a need for an MBA in Digital Marketing.

Read More: MBA in Digital Marketing Career

Career prospects after completing the MBA in Digital Marketing are very good as there is a high demand for digital marketing professionals in IT, e-Commerce, FMCG, Goods and Services, Manufacturing, BFSI, and Sales & Marketing. It is estimated that in the coming years, over 75 percent of marketing budgets will go into Digital Marketing. 

MBA in Digital Marketing Average Salary 

Listed below are some of the key job roles offered by the companies to MBA in Digital Marketing graduates:

Note: The above salary is collated from multiple sources and is likely to vary.

Also Read:

Career in Digital Marketing

Career as Digital Marketing Manager

MBA in Digital Marketing Top Recruiters

Some of the top MBAs in Digital Marketing companies in India are listed in the table below. Given the demand for digital marketing services, more companies employing MBA in Digital Marketing graduates have come up in this field over the years.

Apart from these, professionals with MBA in Digital Marketing degrees are hired by many top companies in IT, e-commerce, FMCG, Goods and Services, Entertainment & Mass Media, Advertising & PR, Manufacturing, BFSI, and Sales & Marketing.

Candidates can refer to this section for MBA in Digital Marketing related FAQs.