Selling Skills hold the Key

The market is dynamic, and marketing is, in a sense, hyper-dynamic. Particularly, learners from the Marketing domain, have to be mindful of current marketing trends. Marketers consistently probe into general and niche trends, techniques, and strategies for scrutinizing through the clutter and crafting meaningful connections with prospective and existing patrons. 

The high points of the Marketing trends that can be predicted through research is, Influencer marketing which has become a commonly used marketing strategy. Social media is used as a tool for customer support. SEO is the buzzword for companies to increase search traffic and the prominence of mobile optimization has increased.

Keeping these trends in view, PGDM Marketing curates the activities and curriculum in alignment with the changing dynamism of the market through techno-managerial pedagogy, real-time case studies analysis, Product branding, advertising, and market research.  The learners are engaged in smart, day-long offline selling and month-long online selling of various merchandise, where the current market trend is observed and strategies are crafted accordingly.  Content videos featuring influencers are made and logos for different products are created. This helps the to-be managers gain first-hand knowledge about creating sales strategies and a rich live experience that integrates regular academic learning processes with field exposure.

A wholesome learning experience that enables learners to develop both technical and soft skills is the ultimate goal of any higher education institution.  PGDM Marketing at ITM Business School thus prepares future managers with critical thinking and problem-solving capabilities.

About the author:

 

 

 

Dr. Kajal Dipen Chheda, Assistant Professor, Marketing, ITM Business School, Navi Mumbai.

Note: The views expressed in this article are solely the author’s own and do not reflect/represent those of Shiksha