Career in Commercial Arts

Commercial art, as the name suggests, is a form of art used for commercial purposes. Illustrations, paintings, sculptures, murals, designing, photography, graphic designing, animation and many other techniques of art, are used in promotion for selling purposes. The work of the commercial artists includes designing different types of promotional materials for the company. It is a way of advertising that needs immense creativity and talent.

Career in Commercial Arts

Commercial Art is also known as Advertising Art. In this process, the artists deal with using visually appealing images, designs and graphics to advertise a product or brand. The commercial artists design different types and a variety of promotional materials for the company. Commercial art, as the name suggests, is an art form which is used to fulfil commercial purposes by using different methods such as Illustrations, paintings, sculptures, murals, designing, photography, graphic designing, animation and many other techniques of art. This helps various companies and brands to promote their products and services for selling purposes. It is a mode of advertising that demands enormous creativity and talent.

Creating advertisements, billboards, book jackets, window displays, cinema slides, technical catalogues, packaging etc., are some of the job profiles associated with it.

Forms of Commercial Art

Candidates can check the space below to learn about some of the examples of commercial art.

• Signboards
• Posters for events
• Billboards
• Television commercials
• Internet advertisements
• Newspaper advertisements

Also Read: What is the Admission Process for Bachelor in Fine Arts (BFA)?

Commercial Art Courses

Both Bachelors and Masters programmes are available, with multiple diploma courses. The colleges conduct their own entrance exams. Listed below are some of the programmes:

• Diploma in Creative Writing
• Diploma in Commercial Arts
• Diploma in Commercial Arts/ Graphic Design
• PG Diploma in Commercial Arts/ Graphic Design

Commercial Art- Eligibility Criteria

• Natural interest and talent
• Creative and Imaginary
• Good knowledge of computers and graphic arts programs
• For UG programmes one needs to have completed Class12th
• For PG programmes candidates must have completed their graduation from a reputed institute

Also Read: Average Photographer Salary in India

Job Prospects and Remuneration

It offers the students a large spectrum of career opportunities from working in art studios, advertising companies, publishing houses, fashion houses etc. Several artists chose to work as freelance. They can also take up teaching, direction, photography, television, clothing and fashion or work as art directors for magazines.

Such profiles are required in online services, software companies, publishing houses, manufacturers, advertising, promotion and product design.

The pay package varies with the industry. For an entry-level position with a degree in commercial art and computer knowledge, the salary is between INR 10,000 to INR 20,000 per month. Students with higher experience can earn a six-figure salary.

Careers in Commercial Arts

Candidates can check the table below to learn about different Commercial Arts job roles and their responsibilities.  

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