Career in Commercial Arts

The commercial artists designs a variety of promotional materials for the company. Commercial art, as the name suggests, is a form of art used for commercial purpose. Illustrations, paintings, sculptures, murals, designing, photography, graphic designing, animation and many other techniques of art, are used in promotion for selling purpose. It is a mode of advertising that requires immense creativity and talent.

Career in Commercial Arts

Commercial Art, which is also called as Advertising Art, deals with using visually appealing images, designs and graphics to promote a product or brand. The commercial artists designs a variety of promotional materials for the company. Commercial art, as the name suggests, is a form of art used for commercial purpose. Illustrations, paintings, sculptures, murals, designing, photography, graphic designing, animation and many other techniques of art, are used in promotion for selling purpose. It is a mode of advertising that requires immense creativity and talent.

Creating advertisements, billboards, book jackets, window displays, cinema slides, technical catalogues, packaging etc., are some of the job profiles associated with it.

Forms of Commercial Art

Candidates can check the space below to know about some of the example of commercial art.

• Signboards
• Posters for events
• Billboards
• Television commercials
• Internet advertisements
• Newspaper advertisements

Also Read: What is the Admission Process for Bachelor in Fine Arts (BFA)?

Commercial Art Courses

Both Bachelors and Masters programmes are available, with multiple diploma courses. The colleges conduct their own entrance exams. Listed below are some of the programmes:

• Diploma in Creative Writing
• Diploma in Commercial Arts
• Diploma in Commercial Arts/ Graphic Design
• PG Diploma in Commercial Arts/ Graphic Design

Commercial Art- Eligibility Criteria

• Natural interest and talent
• Creative and Imaginary
• Good knowledge of computers and graphic arts programs
• For UG programmes one needs to have completed Class12th
• For PG programmes candidates must have completed their graduation form a reputed institute

Also Read: Average Photographer Salary in India

Job Prospects and Remuneration

It offers the students with a large spectrum of career opportunities from working in art studios, advertising companies, publishing houses, fashion houses etc. A number of artists chose to work as freelance. They can also take up teaching, direction, photography, television, clothing and fashion or work as art directors for magazines.

Such profiles are required in on-line services, software companies, publishing houses, manufacturers, advertising, promotion and product design.

The pay package varies with the industry. For an entry-level position with a degree in commercial art and computer knowledge, the salary is in between INR 10,000 to INR 20,000 per month. Students with higher experience can earn a six-figure salary.

Careers in Commercial Arts

Candidates can check the table below to know about different Commercial Arts job roles and their responsibilities.  

Read More:

• BFA Courses Fee Structure 2023
• Fine Arts Course After Class 10th
• Best Universities for English 2023
• IGNOU BA Economics Syllabus
• Career After Graduation in Geography
• IGNOU Master of Commerce (MCom) Admission Process
• IGNOU Master of Arts (MA) Admission Process
• Liberal Arts Colleges in India – Courses, Seats, Admission Process
• Bachelor of Fine Arts: BFA Specializations, scope and career options