Study retail banking sales management!

India's largest private sector bank ICICI and ITM University, Chhattisgarh, have united to kick off a specialized certificate course in retail banking sales management. Initiated by the ICICI Bank, this industry-academia partnership aims to generate talented and skilled man-power to cater to the ever-rising demand of the banking industry.

Established in the year 1996, ITM University or Institute of Technology and Management was founded to promote excellence in Technical and Management education by Educate India Society. The university was conceived in response to the grave shortage of centers of higher learning in the country and also to cater to the need to develop trained human capital to meet the technological and management challenges of the 21st century. Know more ITM University

Following the collaboration, this course will be delivered at the university campus at Raipur on a fully residential basis. Entrants for this course will be selected from places where ICICI has its branches. This localized way of selection is expected to endow aspirants with comprehensive learning and job prospects.

The three month course will encompass a month long classroom activity guided by instructors. The remaining two months are meant for internship at branches of ICICI Bank.

The successful completion of this course would enable students to be inducted as sales trainees by ICICI Bank. Thereafter, participants will be posted back in their individual local market.

As far as the syllabus is concerned, it has been structured in consultation with the ICICI bank. The curriculum aims to impart knowledge, skills, grooming and behaviors important with the respect to front line sales job.

Rajiv Sabharwal, executive director of ICICI Bank told the Economic Times, "The course is designed to impart skills to our front end staff so that they can more effectively communicate the bank's savings, loan products and current account offerings to the prospective customers." (Read complete story)

Subsequently, there will be no fees charged from the participants except a security deposit of Rs.30000 in form of a Fixed Deposit!

 

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