Why BBA? 5 Reasons Why You Should Opt for BBA/BBS Degree

In the last two decades, BBA and BBS courses have gained popularity. Candidates enrolling for these undergraduate business management courses too have increased significantly. But the question remains, why BBA? Listed below are five reasons why candidates should opt for BBA/BBS degree. 

Why BBA?: With the economic liberalisation of India in the nineties, the need for candidates with adequate managerial and business knowledge has gone up. Organisations require candidates with sound business knowledge who can facilitate between the operations team and senior management. These candidates would later be groomed into senior management roles. As a result, courses like BBA and Bachelors of Business Studies (BBS) have come into major prominence in the last two decades. Having said that, the question remains, why BBA?

BBA full form is Bachelors of Business Administration. BBA and BBS are professional degrees that address the core functions of business such as finance, strategy, decision, etc. The degree also focuses on managerial skills, team skills and communication skills. Some of the core subjects taught in BBA/BBS courses are organization behaviour, basic management skills, business strategy, market trends and competition, financial accounting, legal regulatory framework, entrepreneurship development, international finance and marketing, capital management, eCommerce, communication, etc. More and more candidates are nowadays opting for BBA/BBS courses for their graduation. 

Five Reasons Why You Should Opt for BBA / BBS Degree 

Candidates enrolling for BBA/BBS courses too have increased significantly. But the question remains, why BBA? Listed below are five reasons why candidates should opt for BBA/BBS degree. 

1. Market Requirements

Currently, the Indian market is expanding at an accelerated rate. As existing companies are expanding in size, new start-ups have also arrived on the scene. All these companies require candidates with sound business and operations knowledge. Skilled individuals with a strong business mindset are highly in demand. Candidates with BBA degrees can easily form a part of the core business/operations/strategy team or can act as the point of contact between the workforce and senior-level management. 

2. Exposure and Experience

Due to the nature of the BBA/ BBS degree, most candidates end up working directly with the marketing, sales, operation or strategic team. This leads to a good exposure of market trends, strategic decisions making, and so on. Candidates are able to develop market-relevant skills and focus latest trends. The BBA course teaches the students to be strong and independent whilst making them capable of handling teams and running a company. Students are taught how to be a team leader and a good decision maker. Since, BBA is a professional degree, many BBA graduates immediately start working after their graduation and get the opportunity to build a good network in the professional world. Such networking opportunities give room for better exposure and career opportunities. 

3. Scope of Growth

Candidates with BBA/BBS degrees, who have good market exposure and relevant experience, often witness fast-paced growth. A hard-working candidate can expect to rise up ladders quickly and become the team lead or manager in four to five years. Such candidates can be further trained for mid-level and senior-level managerial roles. The course is updated every year and inculcates students with as much knowledge as possible about the business world. From best industry practices to the use of technology, BBA graduates are better equipped with knowledge. The BBA course is industry-oriented and with the constant updation of the most recent trends and business advancements, BBA students have the hands-on knowledge with the required technological skills. BBA course is often regarded as an industry-focused programme. 

4. Remuneration 

Remuneration is an important aspect of every job. A BBA degree is highly rewarding. Students can access the best managerial and administrative professions with the highest incomes and benefits. Candidates with a BBA degree from a good college or university can expect starting salaries of four lakh (INR 4 LPA) onwards. Other candidates can expect starting salaries of two lakhs (INR 2 LPA) onwards. BBA graduates with four to five years of experience can expect salaries in the range of eight to ten lakhs (INR 8 to 10 lakhs). However, the salary statistics vary from city to city and in different industries. 

5. Future Degrees (MBA, MBE, Economics)

Another great advantage of pursuing a BBA degree is the wide choice of options available for future degrees (higher education). BBA courses are a great foundation for pursuing Master of Business Administration (MBA) later. MBA is an extension of the BBA course. As a matter of fact, many top universities and colleges (such as IIM Indore) offer five-year integrated MBA + BBA courses. Candidates can also opt to pursue other Master’s programmes such as Masters of Business Economics (MBE), Masters in Economics and so on. 

Read All About Integrated MBA

Hence, the BBA degree brings with itself a plethora of opportunities for the students who opt for it after Class 12. The industry has seen a significant amount of expansion and advancements with the emergence of new players in the industry, which has seen a vast shift from traditional players to newer ones. Additionally, the expansion of the industry has been witnessed across the globe. Therefore, a course like BBA can help the students understand the transforming landscape and get closer to advancement.

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