IIIT Trichy launches PG programme in digital marketing, analytics
The duration of the programme will be four to five months and it will consist of a curriculum that focuses on imparting industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy.
The Indian Institute of Information Technology (IIIT) Tiruchirappalli along with an edtech company is offering a postgraduate programme in digital marketing and analytics. The course is designed for students and professionals interested in learning application-based digital marketing skills. “The programme is designed to benefit aspirants and professionals looking to build their marketing and sales proficiency by learning application-based digital marketing skills,” the institute said.
The duration of the programme will be four to five months and it will consist of a curriculum that focuses on imparting industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy. Upon completing the programme, learners will receive a certificate from IIIT Tiruchirappalli and an alumni status from the institute.
The course will include self-learning videos, live classes, assignments, projects, and masterclasses from IIIT Tiruchirappalli.
The digital marketing and analytics programme is designed to help learners master digital marketing skills such as SEO, content marketing, social media marketing, search engine marketing, email marketing, and mobile marketing, along with data and artificial intelligence in marketing and web analytics. The programme also has a capstone project to give learners hands-on experience in these critical professional areas. At the end of the course, learners will understand how they can synergise their skills to create and implement an effective marketing strategy,” the institute said.
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