How to become an event planner?

How to become an event planner?

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Anupama
Anupama Mehra
Assistant Manager – Content
Updated on Jul 16, 2024 17:58 IST

An event planner is in charge of every facet of the event, from conception to completion. If you have a passion for planning and organising events, becoming an event planner could be a fulfilling career choice. This article will guide you through the essential steps to becoming a successful event planner.

How to become an event planner?

How to become an event planner?

Event planning is an exciting and dynamic career that involves organising and managing various types of events such as weddings, corporate meetings, conferences, and parties. It requires creativity, strong organizational skills, and the ability to handle multiple tasks efficiently. If you have a passion for planning and organising events, becoming an event planner could be a fulfilling career choice. This article will guide you through the essential steps to becoming a successful event planner.

Understanding the Role

An event planner is in charge of every facet of the event, from conception to completion. This includes venue selection, budgeting, logistics, coordinating with vendors, and ensuring everything runs smoothly on the day of the event. Event planners must be detail-oriented, creative, and excellent communicators. To deal with any unforeseen problems that may come up, they should also possess good problem-solving abilities.

Educational Requirements

While a formal education is not always required, having a degree can be beneficial. A lot of people who arrange events hold degrees in business, public relations, hotel management, or communications. Specific courses in event planning are available at some colleges and universities. These courses can provide valuable knowledge about the industry and teach essential skills such as budgeting, marketing, and logistics.

Online courses and certifications in event planning are also available. These can be a flexible option for those who want to gain knowledge and skills while continuing to work or manage other commitments.

List of colleges offering Event Management Courses

Here are some colleges in India that offer event management courses:

Top Colleges for Event Management in India

Candidates can check the list of top colleges for event management in India below:

College Name Course Name
National Academy of Event Management and Development (NAEMD), Mumbai  BBA in Event Management, MBA in Event Management
National Institute of Event Management (NIEM), Mumbai Diploma in Event Management, Post Graduate Diploma in Event Management
Amity Institute of Event Management, Noida BBA in Event Management, MBA in Event Management
Indian Institute of Learning and Advanced Development (INLEAD), Gurgaon   Post Graduate Diploma in Event Management and Public Relations
Institute of Mass Communication Film and Television Studies, Kolkata   Post Graduate Diploma in Event Management
Apeejay Institute of Mass Communication, New Delhi Post Graduate Diploma in Corporate Communication & Event Management
EMDI Institute of Media & Communication, Mumbai Post Graduate Diploma in Event Management & Public Relations
International Institute of Event Management (IIEM), Mumbai  

Diploma in Event Management, Advanced Diploma in Event Management

National Institute of Fashion and Events (NIFE), Delhi Diploma in Event Management
International Institute of Fashion Design (INIFD), Chandigarh   Certification in Event Management

Also Read: Best Event Management Colleges In India 2024

International Colleges for Event Management

Candidates can check list of international colleges for event management below:

College Name Course Name
George Washington University, USA Master's in Tourism Administration with a focus on Event Management
University of Central Florida, USA  Bachelor's in Event Management
Leeds Beckett University, UK BA (Hons) in Event Management
University of Queensland, Australia Master's in Tourism, Hotel and Event Management
University of Surrey, UK MSc in International Events Management

Also Read: Event Management Colleges In Delhi NCR 2024

Specialised Institutes for Event Management Programmes

Candidates can check the list of specialised institutes for event management programmes below:

Institute Name Course Name
Event Management Development Institute (EMDI), Mumbai 

Professional Diploma in Event Management

National Institute of Creative Communication (NICC), Bangalore Diploma in Event Management
Symbiosis Institute of Media and Communication (SIMC), Pune

MBA in Communication Management with a specialization in Event Management

Rachnoutsav Academy, Hyderabad 

MBA in Event Management and PR

 These institutions offer various programs ranging from undergraduate degrees to diplomas and certifications, catering to different levels of education and professional goals in the field of event management.

Gaining Experience

Practical experience is crucial in the event planning industry. Internships, part-time jobs, or volunteer positions with event planning companies can provide valuable hands-on experience. Working on small events, such as family gatherings or local community events, can also help you build your skills and portfolio. This experience is essential for developing a strong understanding of the industry and gaining confidence in your abilities.

Networking is important in the event planning industry. Attending industry events, joining professional associations, and connecting with other event planners can provide valuable opportunities for learning and growth.

Developing Key Skills

Successful event planners possess a range of skills. Organisational skills are essential for managing multiple tasks and deadlines. Attention to detail ensures that every aspect of an event is planned and executed flawlessly. Having effective communication skills is essential while working with clients, suppliers, and coworkers. Event planners must be able to convey their ideas clearly and effectively.

Creativity is also an important aspect for designing unique and memorable events. Event planners must be able to think outside the box and come up with innovative solutions. Problem-solving skills are necessary for handling any issues that may arise during the planning process or on the day of the event. Event planners must be able to remain calm and find effective solutions quickly.

Building a Portfolio

 A strong portfolio is essential for showcasing your skills and experience to potential clients and employers. Include photos, videos, and descriptions of events you have planned, highlighting your role and the outcomes. Testimonials from clients and colleagues can add credibility to your portfolio. Ask for feedback and permission to include their comments in your portfolio.

Update your portfolio with your most recent creations. A well-organised and visually appealing portfolio can make a significant impact on potential clients and employers.

Marketing Yourself

Building a personal brand is important in the event planning industry. Create a professional website and social media profiles to showcase your work and connect with potential clients. Use social media platforms to share photos and updates from events you have planned. Engaging with your audience and showcasing your expertise can help attract new clients.

Networking is crucial for building relationships and gaining referrals. Attend industry events, join professional associations, and connect with other event planners and vendors.

Starting Your Own Business

If you have gained sufficient experience and feel confident in your abilities, starting your own event planning business can be a rewarding venture. Begin by developing a detailed business plan outlining your services, target market, pricing, and marketing strategies.

Legal issues must be taken into account while launching a business. Make sure you have the right insurance coverage, register your business, and acquire any licences or permits that are required. Set up a dedicated workspace where you can meet clients, plan events, and manage your business operations. Invest in essential office equipment and software to streamline your workflow.

Create a professional website to showcase your services and portfolio. Ensure that your website is visually appealing, easy to navigate, and includes contact information and client testimonials.

Financial Management

Financial management is crucial for the success of your event planning business. Keep track of your expenses and income, and create a budget for each event to ensure you stay on track financially. Pricing your services correctly is important. Research the market rates for event planning services in your area and set your prices accordingly. Be transparent with your clients about your pricing structure.

Consider using accounting software to manage your finances and generate invoices. This can help you stay organised and ensure you get paid on time.

Client Relationships

Building strong relationships with your clients is key to your success as an event planner. Provide excellent customer service, be responsive to their needs, and go the extra mile to ensure their satisfaction.

Communication is essential. Keep your clients informed about the progress of their event, address any concerns promptly, and maintain a positive and professional demeanor. Encourage feedback from your clients after the event. Use their feedback to improve your services and build a loyal client base.

Vendor Relationships

Building strong relationships with vendors is also important. Establishing a network of reliable vendors can help you deliver high-quality events and ensure everything runs smoothly. Communicate clearly with your vendors about your expectations and requirements. Negotiate contracts and agreements to ensure both parties are clear on the terms and conditions.

Treat your vendors with respect and professionalism. Building positive relationships can lead to better cooperation and potentially lower costs for your events.

Continuous Learning

The event planning industry is constantly evolving, so it’s important to stay updated with the latest trends and best practices. Attend workshops, seminars, and conferences to continue learning and growing in your career.

Handling Challenges

Event planning can be stressful and challenging. Develop effective time management and stress management techniques to handle the demands of the job. Stay organised and prioritise your tasks to ensure you meet deadlines and deliver successful events. Use tools such as to-do lists, calendars, and project management software to keep track of your tasks.

Be prepared for unexpected challenges and have contingency plans in place. Flexibility and adaptability are key traits of successful event planners.

Evaluating Success

After each event, evaluate your performance and identify areas for improvement. Gather feedback from clients, vendors, and team members to learn from each experience. Celebrate your successes and learn from your mistakes. Continuous improvement is essential for building a successful career in event planning.

Becoming an event planner is a rewarding career that offers the opportunity to create memorable experiences for clients. By gaining the necessary education, skills, and experience, and building strong relationships with clients and vendors, you can succeed in this dynamic industry. Stay committed to continuous learning and improvement, and embrace the challenges and opportunities that come your way. With dedication and passion, you can build a successful career as an event planner and make a significant impact in the hospitality and events industry.

About the Author
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Anupama Mehra
Assistant Manager – Content

"The pen is mightier than the sword". Anupama totally believes in this and respects what she conveys through it. She is a vivid writer, who loves to write about education, lifestyle, and governance. She is a hardcor... Read Full Bio