Advanced Online Advertising: Programme Launched by NIIT Imperia In Collaboration With Google India
NIIT Imperia in alliance with Google India has launched 'Advanced Online Advertising' program for advertising and marketing. This programme is a Google-certified programme, which has been specially designed by Google experts to provide an in-depth knowledge of Google's global advertising program Google 'AdWords' to the Indian advertising and marketing professionals. The program will commence on October 5, 2010 for which the last date for the registration of the program is September 21, 2010.
The programme entails varied concepts covering search engine marketing, measuring and optimizing online campaigns. NIIT Imperia will be making use of Synchronous Learning Technology to deliver this 4-months long programme in its 17 centres across India and enable marketers to make apt use of available tools to enhance their brand visibility and evaluate the effectiveness of these online marketing campaigns. Mr. Shraman Jha, Head, NIIT Imperia said, ""This is a strategic tie-up with Google that will enable NIIT to offer structured training program in online advertising and marketing for the first time in India. Through this cutting edge training program we hope to create a pool of professionals trained in effective use of the online medium to ensure that the marketing budget is spent more effectively and measurably." Mr. Sridhar Seshadri, Head, Online Sales Google India said, "With over 100 million internet users in the country, online advertising has become a critical part of the marketing mix across companies. We believe the demand of experienced and trained online advertising professional will grow considerably as more and more Indian companies start to advertise online. With NIIT's pan-India reach and professional world class set up, we are aiming to provide an easy avenue for young marketing and advertising professional to attain the skill set required to excel in their chosen field as online advertising goes mainstream."
Source: Shiksha Team
Date: 20th September, 2010
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