E-tailing cos attracting grads from cream institutes

By Ruchi Shrimali

The exponential rise of e-commerce and e-tailing websites last year is attracting graduates from premier management institutes in India, such as IIMs and IITs. The opportunities to grow at an accelerated pace with the sector as well as prospects of shouldering bigger challenges seem to lure more takers. Bigger brand names seem dull to these candidates who are afraid of losing their identities in the crowd.

 

A sunrise industry, e-commerce stalwarts like Snapdeal and Flipkart have emerged as favorite recruiters at IIM and IIT campus placements this year. Snapdeal extended 20 offers across IIMs and 75 across IITs. Flipkart hired 120 engineers from IITs and 23 managers-to-be from IIMs and other top business schools in India. Myntra hired seven engineers from IITs, five ISB graduates and two from IIMs. Naaptol recruited 15 graduates from IIMs, ISB, Narsee Monjee and other major management institutes in India. Read more

 

The upcoming e-commerce companies allow these graduates to handle more than one department at once and are often driven by much more passion than in bigger companies, where everything is more hierarchical and dictated. Start-ups give ample opportunities to the graduates of premier opportunities to explore and learn. Besides, investments in the e-commerce sector have grown substantially last year.

 

At IIM Bangalore, 4% offers to graduates came from e-commerce companies like Flipkart, InfoEdge, Amazon, Snapdeal, RedBus, Valyoo Technologies, and Via - most of which had come to its campus for the first time. See details of e-commerce companies wooing IIM grads

 

At IIMs, e-commerce companies offer a package of Rs 12 to 15 lakh on an average while at IITs, they make an offer of Rs 7 to 10 lakh. The packages are often supplemented with other benefits and perks such as ESOPs to make them attractive enough for IIM and IIT graduates.

 

India is witnessing rapid growth in the e-commerce sector. Recently, Infiniti Retail, promoted by Tata Sons, that owns the electronics chain Croma has ventured into e-commerce operations by the name of Cromaretail.com. The rise in internet literacy and penetration in India and the promise of GST across India are playing in the favour of e-commerce market space. More about e-commerce boom

 

Will the e-commerce boom see the same destiny as the dotcom bubble? Or is it here to stay? Share your thoughts here.