A thin line between Corporate Communication and PR

Students who study mass communication might be aware of these two terms but usually, fail in differentiating the two job profiles. It is very tough to decide that what job profile to choose until you actually know why and how is it different.

What is corporate communication?

Communication is what is the most important aspect of the human nature and particularly at your workplace communication is a must! If you don’t communicate in the right way, you are in trouble. Corporate communication is all about handling the internal communication and decisions in a very streamlined manner so that it can promote a good working culture in a corporate house. This job profile is very important for a corporate house because if one has to keep the employees happy or keep the working culture of the office very streamlined and positive, there is nothing better which can control it in the right way. Corporate communication is just a small slice taken out of public relations.

Why is it important for an organisation?

There are various factors which when combined define the worth of corporate communication in an enterprise:

1.    Corporate Branding

Branding is basic to an organisation as it characterizes whom they seem to be, their product, their message, and their overall objective to the general public. It is the manner by which they are characterised in the media and how they are seen by other rivalry enterprises. The function of the corporate communication division is to make great affiliation encompassing the undertaking and make a positive and regarded notoriety both inside the venture and remotely, with contenders and the general public.

2.    Corporate Identity and Organizational Identity

Corporate identity alludes to the uniqueness of the organization. This is identified with the organization's image, both internally and externally, and its notoriety. Organizations Identity alludes to the characteristics of the corporation, and what its representatives, purchasers, and investors accept are central and particular. They are the fundamental communications that representatives believe are fundamental to the corporation's function.

3.    Corporate Reputation

Building up a corporate reputation is a heavy task on its own. It can very well build up a future but in the same probability; it can destroy the institution as well. It is very important for the corporate communication department to keep up an incredible notoriety to guarantee that the company has the opportunity to proceed in development and had a future.

4.    Crisis Communications

Crisis communication is the biggest pointer which the department has to take care of. Here crisis can be any harm or distortion of the image of the organization in any way. Difficulties, for example, these can come in the types of criminal allegation, media assaults or request, infringement of specific directions in regards to the environment, and more.

What are Public Relations?

Public relations are a very broad term in comparison to corporate communication. For any successful business, the relationship with various companies’ public is essential. Building and maintaining the standards of relation is referred to as Public Relations.

Public relations wear many different hats, and thus it can be difficult to define. In its most basic terms, Public relations control how a business or organisation is present to the public. Public relations are about disseminating the right information to the right people and places, to build your brand reputation.

Importance of public relations:

1.    Increases Brand Credibility:

Using PR as a marketing tool allows you to gain credibility for the business. However, when they hire someone in public relations, those experts can work in increasing credibility by improving an organization’s reputation.

2.    Raises Awareness:

It plays an important role in shaping the brand image, maintains a reputation among the public. This is done with the help of various platforms or mediums like social media, traditional media, digital media, and events.

3.    Online Presence:

In a world where everyone is digitally connected, PR helps companies to make the most of their online presence. With the right PR Company – today’s brands can make sure that they reach the right audiences, in the right way.

4.    Changes the perception:

The trouble with the online world is that people can say anything that they want about a company - whether it is true or not. Focusing on PR campaigns can help you to change the perception of people. The right campaigns and PR support can raise awareness for your brand in all the right ways.

5.    Engage with the target audience:

A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

The basic difference

The difference between the two is a very thin line. PR is considered as a bigger concept, while corporate communication is just a slice of it. The basic difference between the two is that corporate communication is only related to internal communication and working environment, whereas public relations helps in branding of an organisation or a product in front of the public and communicates more externally than in the internal of the organisation.

About the Author:

My name is Kanksha and that really explains out to be myself as a very ambitious person. I am on the verge of completing my graduation in journalism and mass communication. I want to be a digital marketer and have been in the field of professional content writing for more than a year now.