Advertising: Courses one can study

Advertising: Courses one can study

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Updated on Feb 21, 2017 16:48 IST

Advertising Courses in India

Do you closely watch advertisement every time you switch on your television or read your newspaper? Do ads like IDEA’s no ullu banaoing and Raymond’s Complete Man, ring a bell in your head that even you can come up with catchy and creative line ups like these.

Then, take it as a calling and consider pursuing a course in advertising. Mostly considered to be part of journalism and mass communication programmes at the undergraduate level, specialisations are mostly offered as part of a postgraduate programme or diploma course.

However, some colleges offer students an opportunity to pursue a degree programme in advertising at the UG level and most often such courses are clubbed with PR (Public Relations) as a discipline.

Aspirants who want to take up advertising as a full-time profession can consider studying any of the below mentioned courses.

Course

Subjects

 Bachelor of Journalism and Mass Communication

  • Introduction to Media and Communication
  • Journalism- an introduction
  • Reporting and Editing for Print
  • Media and Cultural Studies
  • New Media
  • Integrated Marketing Communications
  • Reporting and Editing for Broadcast
  • Media Ethics & Law
  • History and Growth of Media in India
  • Development Communication
  • Media and Society
  • Global Politics and Media
  • Media and Communication Research
  • Advanced New Media
  • Media trends: Challenges and Issues
  • Introduction to Cinema Studies
  • Online Journalism
  • Advertising and Public Relations
  • Introduction to Cinema Studies
  • Media Industry and Management
  • Advanced Broadcast Media

Bachelor of Journalism

  • Communication anti Mass Communication: concept and process
  • History of Communication Media
  • Introduction to Journalism
  • Indian State and Democratic Polity
  • Media and Cultural Studies
  • IT and Online Journalism
  • Reporting and Editing for Print
  • Broadcast Journalism
  • International Politics
  • Media Laws and Ethics
  • Print Journalism and Production
  • Development Communication and Rural Journalism
  • International Media Scenario
  • Advertising and Public Relations
  • Reporting and Editing for Broadcast Media
  • New Media Technologies
  • Radio and TV Production
  • Communication Research and methods

Bachelors in Media Management

  • Media Economics
  • Media and Cultural Policy
  • Strategy and Organisational Performance
  • Research Methods
  • Intellectual Property Law
  • Issues in Audience Management
  • International Business Strategy
  • Human Resource Management
  • Financial Analysis

BA Advertising and Brand Management

  • Introductory Marketing
  • Advertising and Marketing related subject such as Culture, Media and Film , Design, Sociology or Art
  • Marketing Research
  • Advertising
  • Digital Marketing
  • Advertising Simulation
  • Consumer Behavior
  • Strategic Marketing
  • Advertising Research Consultancy
  • Brand Strategy
  • Integrated Communications

 BA Advertising

  • Communication & communication Theories
  • History of Advertising & Journalism
  • Media Laws & Ethics
  • Creative Writing
  • Professional Communication & Technical Writing
  • Regulation in advertising & public relation
  • Development Communication
  • Introduction to Advertising
  • Advertising Concepts & Visualization
  • Still Photography
  • Editing (Print)
  • Contemporary issues in Media
  • Introduction to consumer Behavior
  • Introduction Web Journalism & New Media advertising
  • Ownership pattern in Print Media
  • Layout Design & Printing
  • Ad Copy Writing
  • Introduction to Advertising Research
  • Communication Research
  • Photo Journalism
  • Ad Campaign & Media Planning
  • Introduction to advertising industry

BA Advertising and PR

  • Introduction to Communication
  • Communication & New Media
  • Ethics and Communication
  • Public Relations
  • Principles of Advertising
  • Fundamentals of Marketing
  • Ad/PR Research Methods
  • Naturalistic Methods of Communication Research
  • Observing and Measuring Communication Behaviour 
  • Fundamentals of Statistics
  • Business Statistics
  • Advertising Creative Copywriting
  • Media Planning
  • Advertising Campaigns
  • Public Relations Cases
  • Writing for Public Relations
  • Corporate & Organizational Communication
  • Public Service Communication

BA Advertising, Sales Promotion and Sales Management

  • Marketing Communication
  • Advertising I
  • Advertising II
  • Personal selling and Salesmanship
  • Management of Sales Force
  • Sales Promotion and Public Relations

Post Graduate   Diploma in Advertising

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Digital Public Relations and Corporate Communication
  • Oral and Visual Communication
  • Production techniques and Methods
  • Advertising, PR and Marketing Research

Diploma in Public Relations and Advertising

  • Communication Theory and Research Marketing
  • Advertising: Principles, Concepts and Management
  • Media Planning
  • Creativity and Campaign Planning
  • Public Relations & Corporate Communication: Principles, Tools & Techniques
  • Digital Public Relations & Corporate Communication
  • Oral & Visual Communication
  • Production Techniques & Methods
  • Advertising, PR & Marketing Research

Diploma in Advertising and Marketing Communication

  • Introduction to Marketing Principles & Concepts
  • Understanding the Advertising Industry
  • Consumer behavior
  • Market Research
  • The Brand -product & corporate branding
  • Direct Marketing
  • Creative Development Process
  • Advertising Campaign & Strategy
  • Integrated Marketing Communication
  • Public Relations & Client Servicing
  • Copywriting
  • Ad Film making
  • Computer and creative designing skills
  • Visual Communication Production
  • Media Planning & Media Marketing
  • Account Planning
  • Retail Communication
  • Media Law
  • Preparing Portfolio & Interview Techniques
  • Digital Marketing Communication
  • Face of Social Advertising & Corporate Social Responsibility
  • Business Communications

Diploma in Advertising (Public Relations and Business Studies)

  • Broadcast Media Production                     
  • Media in Society                             
  • Principles of Marketing Communication               
  • Rich Media Design                         
  • Visual Communication                 
  • Sports & Wellness
  • Introduction to Advertising                       
  • Introduction to Public Relations               
  • Presentation Skills                         
  • Social Psychology & Communication                      
  • Writing for the Creative Industries                         
  • Exploring Contemporary Issues
  • Advertising & Brand Management                         
  • Agency Business Management                
  • Marketing Research                     
  • Strategic Creative Process                          
  • Strategic Media Planning
  • Corporate Reputation Management                     
  • Issues & Crisis Management                     
  • Marketing Public Relations                        
  • Public Relations & the Media                    
  • Public Relations in Integrated Marketing Communication
  • Mass Media in Singapore & Asia                              
  • Media Law

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