Charting a career in corporate communications

Effective communication is one of the most essential facets of the corporate world. With today's competitive global business environment, the need for corporate communication professionals is on the rise like never before. Previously, organizations used to communicate with their consumers basically through press releases and employee bulletins. Now the importance of internal as well as external communication has increased manifold in determining the success of a company. It plays a key role in conception, implementation, monitoring and reporting of all corporate or business activities.

Often people tend to confuse corporate communication with public relations (PR). However, it may be said that PR is a part of corporate communication and corporate communication is inclusive of all forms of communication, explicit or otherwise, that an enterprise uses to project itself.

Programmes offered:

Candidates willing to pursue a career in this sector can pursue various programmes including:

• Diploma in Public Relations and Corporate Communication
• Post Graduate Diploma in Corporate Communication (PGDCC)

 

Eligibility criteria:

Though a professional degree is helpful but talent plays the major part in one's success. If you have the aptitude and interest, you'll find it a good career choice for yourself. Listed below is the eligibility criteria for pursuing a career in this sector:

• A formal degree or diploma in the field of mass communication/ public relations/ advertising etc. can help an aspirant get an easy entry into the field of corporate communication.
• Command over English grammar, flair for business writing, and good analytical and networking skills are required.
• Students who have passed plus two/ H.S.C or equivalent from any stream can enroll for the 3 year bachelor degree courses.
• Expected traits: team leadership, keen eye for detail, quick decision-making capability, good organizing skills, ability to get on with different kind of people are added advantages.

 Job prospects:

Interested candidates can pursue their career as communication associates, communication managers/directors, client communications coordinator and marketing communications manager and so on. With a globalized business scene, the need for corporate communicators has increased immensely and the future of this field seems bright. Lucrative opportunities exist in commercial organizations, government organizations, advertising agencies, event management companies, tourism departments, consultancy firms, financial services as well as non-commercial institutions. One can also work with international organizations and non-governmental organizations (NGOs) on development projects. One can also set up a communication consultancy after gaining sufficient experience.

Remuneration:

The package of an individual depends on the size of the organization and one's experience. Beginners can earn anything between Rs 15,000 and Rs 20,000 while those with an MBA degree can expect to earn more than Rs 20,000. Going forward, sky is the limit for a successful corporate communicator.

Other interesting reads:

- Career in Public Relations and Corporate Communication
- Public Relations - The Silent Communication Arm