Public Relations is a good career profile for people who like to interact with others on a regular basis. In order to be excel in this field one needs to possess skills such as diplomacy, patience and the ability to multi-task.
However, in order to join the PR industry one needs to secure a relevant degree and that too from a good college.
Read more: Top 5 Colleges offering PR courses in India.
Generally speaking, a PR course is designed such that communication skills of aspirants are enhanced. Listed below are some of the most popular PR courses you should consider pursuing if you want to join the PR industry.
| Course |
Subjects |
| Bachelor of Journalism and Mass Communication |
- Introduction to Media and Communication
- Journalism- an introduction
- Reporting and Editing for Print
- Media and Cultural Studies
- New Media
- Integrated Marketing Communications
- Reporting and Editing for Broadcast
- Media Ethics & Law
- History and Growth of Media in India
- Development Communication
- Media and Society
- Global Politics and Media
- Media and Communication Research
- Advanced New Media
- Media trends: Challenges and Issues
- Introduction to Cinema Studies
- Online Journalism
- Advertising and Public Relations
- Introduction to Cinema Studies
- Media Industry and Management
- Advanced Broadcast Media
|
| BA Public Relations |
- Counselling
- Corporate Public Relations and Communications
- Community Relations
- Development/fund-raising
- Employee/Member relations
- Financial Relations
- Government Affairs
- Issues Management
- Industry relations
- Introduction to Mass Communication and Public Relations
- Marketing Communications
- Media Relations
- Public Affairs
- Publicity
- Special Events
- Theory and Practice of Advertising
- Writing skills for Media
|
| Diploma in Public Relations |
- Principles of Public Relations and Communication
- Media of Public Relations
- Corporate Public Relations
- Editing and Production of Publications
- Advertising Theory and Practice
- Cultural Heritage of India
|
| Diploma in Public Relations and Corporate Communications |
- PR Concepts, Structures & Practice
- The PR Campaign / Strategic PR
- Effective Writing for PR
- PR & Media Relations
- Client servicing
- Corporate Communication Concepts
- Corporate Communication Practice
- News Reporting
- Research and Research Writing
- Measurement of PR
- Objectives/Campaigns
- Management Studies
- The Mass Media Industry
- Effective Business Communication
- Integrated Communication
- Corporate Branding
- PR Industry Practice and Application
- Event Management
- Event Planning and Execution in PR
- Relationship Management
- PR Law & Media
- Public Speaking & Presentation Skills for PR Professionals
|
| Diploma in Public Relations and Advertising |
- Communication Theory and Research Marketing
- Advertising: Principles, Concepts and Management
- Media Planning
- Creativity and Campaign Planning
- Public Relations & Corporate Communication: Principles, Tools & Techniques
- Digital Public Relations & Corporate Communication
- Oral & Visual Communication
- Production Techniques & Methods
- Advertising, PR & Marketing Research
|
| Diploma in Public Relations and Event Management |
- Communication, PR & Presentation Skills For Events
- Event Planning, Sponsorship & Budgeting
- Event Marketing & Branding
- Event Team Management
- Special Events - Wedding Planning & Live Events
- Event Production & Logistics
- Event Catering, Law & Permissions
- Advance Aspects Of Event Management
- Event Coordination
- Special Events (M.I.C.E. & Corporate Events)
|
Other related articles:
Santanu Bhattacharya talks about what to expect in the PR industry
PR: Types of job profiles
