What To Do After BMM? 10 Best Career Options After BMM

BMM or Bachelor of Mass Media opens a lot of doors when it comes to students choosing a career. Check out what these career options are, on this page.    

Career Options after Bachelor of Mass Media

There are multiple career options available for students after BMM. They can go on to build a career in television, films, publishing, journalism, editing, public relations, event management, filmmaking, production, scriptwriting, direction, advertising, and so on. Depending on personal interest, a Mass Communication professional can choose to be a journalist, actor, radio jockey, video jockey, director, editor, screenwriter, event manager, advertising agent, copywriter, media planner, and the list goes on. Students also have the choice to pursue a master's degree in this field. However, we are here to discuss the career options. The 10 best career options after BMM are explained below. 

Journalism

Possibly the most popular career option available after BMM, journalism involves gathering, creating and presenting news and information by different means of mass media like print and electronic. The role of a journalist is to raise pertinent issues in different formats like visuals, written or spoken. The professional may be specialised in different beats like politics, crime, entertainment, lifestyle, business and finance. As part of a three-year BMM course, students can choose journalism as a specialisation in the third year.

Desired Skills for a Journalist - 

• Effective Communication Skills
• Thorough Knowledge
• Research skills
• Disciplined
• Confidence
• Investigative Skills
• Professionalism

Radio Jockeying

Radio Jockeying is another popular career option after BMM. A radio Jockey or an RJ is a person who hosts radio shows or talk shows. RJs work in on-air broadcasting positions. The job of a Radio Jockey is to entertain callers through calls and talk shows. They are often quite quirky and have their own distinct brand and style. Lately, innovative digital media like podcasts and global radio apps have evolved and gained extraordinary popularity. This format of radio is not only interesting for the audience but also for the creators. To enhance their presenting skills, students can go for special courses or internships at radio stations.

Qualities of a Radio Jockey include -

• Pleasant voice
• Creative skills
• Accurate diction
• Ability to modulate
• Art of controlling voice pitches
• Language Fluency
• Sense of humour

Advertising

Another promising career option after BMM is advertising. The advertising industry offers lucrative jobs and this field requires creative skills. The primary job of an advertising professional is to convey messages to people and convince them to buy products or services. Additionally, advertising helps in drawing attention towards social issues. Advertising is one of the major divisions of any company that ensures competitiveness.

Important skills for an advertising professional are -

• Collaborative skills
• Persistency
• Artistic skills
• Well-informed
• Reliability
• Well-Organised

Public Relations

One of the most interesting career options after BMM is Public Relations. The role of a public relations officer is to create awareness about the organisation or its cause by organising events. The main aim of PR is to promote the brand and maintain healthy relationships with the public, prospective customers, partners, investors, employees and other stakeholders. A PR personnel should have good contacts with the media so that they can cover and write about the brand, hence promoting the brand and informing people about the company. Students can also do a specialisation in Public Relations in their final year of BMM. 

Skills required for PR -

• Creativity
• Excellent interpersonal skills
• Reasonable
• Hard Working
• Observant

Event Management

Event management requires multi-disciplinary skills. Candidates get to explore their creative traits in this profession. It requires teamwork as marketing, creative and financial teams get an opportunity to work together. An Event Management course is required for informal events like wedding functions, baby showers, birthday ceremonies, and proposal ceremonies. Also, people hire event planners for formal events like award functions, live events for political parties, public speaking or motivational speaking, and entertainment industry-related events. 

Qualities of a good Event Manager: Some of the important traits for a successful career in event management are flexibility, time management, energy, passion, leadership skills, interpersonal skills, enthusiasm, etc. 

Also Read:

• Difference Between Mass Media And Mass Communication
• Top 10 mass communication colleges to join at PG level

Digital Communications

In the evolving communication era, the internet has become a necessary part of everyone's life. Cloud-based tools and e-marketing are some new forms of communication. Handling social media platforms, blogging and SEO are some popular digital communication job profiles and businesses. Digital Communication is a technology in which ideas, data, or information are encoded digitally. These signals are transferred electronically to the recipients. It means transferring data by digitized signals or digital bitstreams over point-to-point or point-to-multipoint communication channels. Some technical skills come in handy when picking a career in digital communications.

Photography

Photography is another exciting career option after BMM for those who are passionate about clicking pictures and want to make it a profession. Photography is the art of capturing or creating real images by recording light, colour and scenes. To be a successful photographer, one must thoroughly grasp the technique and nuances of Photography by enrolling in Photography courses as their syllabus and curriculum revolve around the basic and advanced concepts. In order to become a photographer, students must be able to grasp technical skills with ease. This usually includes handling cameras and their accessories, editing, adjusting lighting while shooting and editing, etc. 

Filmmaking

Filmmaking is a fine art which involves conceptualising a story, scriptwriting, directing, shooting, sound recording, camera handling and lighting, editing, production controlling and screening. For a successful career in filmmaking, a candidate needs to work on many skills such as:

• Creativity
• Organised way of working
• Hard Working
• An eye for perfection
• Patience and concentration
• Dedication
• Technical Expertise

Digital Marketing 

BMM graduates are often fit for digital marketing. Digital Marketing involves interacting with the audiences a lot. So a professional in this field must be a great communicator. They must also be compelling and confident. Since all businesses now have an online or digital presence, the demand for this profession is only getting higher and higher. BMM students study digital marketing as a part of their curriculum. However, there are also courses specific to digital marketing at the undergrad and postgrad levels. There are also several certificate and diploma courses in digital marketing. Many institutes even offer an MBA in this field. 

Influencer Marketing

These days social media is basically the primary platform for all brands and businesses to showcase their products and services. And who better than influencers to promote them? Agencies need people to coordinate between brands and influencers for these operations. Influencer marketing involves negotiating money deals between the parties, setting up posting schedules, overseeing shoots, and even picking suitable influencers for a specific brand. This is a very exciting career option and helps you network a lot. 

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Mass Communication Higher Education Options

After BMM, students can also go for higher studies and pursue the courses mentioned below. 

• Master of Journalism and Mass Communication

• PG Diploma in Mass Communication and Journalism

• MSc in Media and Communication

• Master of Business Administration (MBA)

Popular Mass Communication Colleges in India

Given below are names of some popular Mass Communication Colleges in India

• IIMC - Indian Institute of Mass Communication, Delhi

• Jamia Millia Islamia [JMI], Delhi

• SIMC Pune - Symbiosis Institute of Media & Communication, Pune

• UNIPUNE - Savitribai Phule Pune University (SPPU), Pune

• UoH - University of Hyderabad, Hyderabad

• Manipal Institute of Communication, Manipal

Read More:

• List of Entrance Exams for Journalism and Mass Communication After 12th
• Scope of Journalism in India
• Top DU Colleges for Journalism & Mass Communication 2023: Category-wise Seats Intake