Your career in Advertising & Public Relations

Your career in Advertising & Public Relations

1 min read1.1K Views 4 Comments
Updated on Jul 11, 2012 01:41 IST

If you are bored with the ads on TV and think you can do a better job, then advertising could be the answer.

PR or Public Relations on the other hand concentrates more on managing the image of the product or company or even a person. PR firms help companies, non-profits and government manage everything from speeches to the look of brochures to communication with the press during major crises. One part of PR is also about managing the company's image in house with in the employees. This is called internal communication.

Advertising is basically brand-building through effective communication. It's a way to influence the decision making of people about a product or company or brand name.

Both the careers require the person to be creative and thinking innovatively.

Various Programmes are offered to the students including:

 

  • Diploma in Advertising & PR
  • PG Diploma in Advertising & PR
  • Advertising & Marketing
  • Art of Advertising
  • Professional Certificate in Advertising
  • MBA Advertising and Communication
  • P.G.Diploma in Advertising & Event Management
  • PG Diploma in Management(Advertising)

Eligibility:

The students must qualify the following criteria:

  • Bachelor's degree in any discipline preferably with social sciences, liberal arts and humanities is required for PG courses
  • For diploma and graduation programme, 10+2 is required
  • Excellent communication skills, both spoken and written
  • Good analytical skills
  • Must be a team player and should be able to withstand criticism

Job prospect and Remuneration:

With increasing budget and at this time of consumerism more and more companies are investing into PR and advertising. And hence the demand for such professionals is growing by the day. Even political parties are realising the need for image management and correct PR.

Career opportunities in advertising include openings in private advertising agencies; advertising department in private or public sector companies; in advertising sections of newspapers, journals, magazines; commercial section of radio or television; market research organisations etc. In PR the starting salary is something between Rs 3,000 to Rs 6,000 a month and can go up to Rs. 25,000. In advertising the starting salary is somewhere around Rs 7,000 for production mangers to Rs 8,000 for copy writers up to Rs 35,000 for General Managers.

 

About the Author

This is a collection of news and articles on various topics ranging from course selection to college selection tips, exam preparation strategy to course comparison and more. The topics are from various streams inclu... Read Full Bio

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Comments

(4)

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rishika saluja

2013-03-13 23:54:39

Can you please tell me about how the placements are of MA in advertising and marketing management from Amity Universities.I am getting mixed responses from my known people.Please help.

Reply to rishika saluja

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Davesh Singh

2014-01-02 21:51:07

E-Guide for Advertising & PR Entrance Exams. Those preparing for IIMC, Symbiosis, Xaviers, YMCA, MICA, and any other media institutes for Advertising, PR, communication course can find it very helpful: Media Hive’s Advertising & PR Entrance Exam Guide (Price: 150; pdf format; order at mediahive1@gma

...Read more

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Sindhuja Ramesh Babu

2013-02-18 17:02:19

Kindly suggest some colleges in Chennai for masters in PR course?

Reply to Sindhuja Ramesh Babu

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kavya bhola

2014-03-31 02:47:13

Loyola chennai is a good option

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sarika

2013-01-13 17:40:19

please gave informations about public relation courses in bharathiya vidyabhavan at thrissur

Reply to sarika

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dusty lewis

2012-03-14 14:51:09

what courses and qualifications are generally required for a pr executive

Reply to dusty lewis

1990811
Aniisu

2013-01-04 18:12:48

Hello, As an internal communications lead and an author with over 14 years of experience I can say with certainty that one needs to have an aptitude for storytelling and great writing abilities to succeed in this role. I am also delighted to share that my book - Internal Communications - Insight

...Read more

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SRISHMA KAPIL

2012-04-22 20:44:46

KINDLY SUGGEST SOME GOOD COLLLEGES IN MUMBAI THAT PROVIDES COURSES IN ADVERTISEMENT AND PR.