Product Modelling: Know What It Takes to Be Glamorous!

Liza Varma, founder, Liza Productions and Management, an events and artiste management company, shares some sage advice.

What are the traits that a person should have to be a successful product model?

To be a successful product model, the model must have good body language... and a remarkable attitude in front of the camera. The camera should be her mirror and she should be able to communicate with it. A model has to understand his or her best photo angles (profiles). Lighting is another important aspect that a model must understand well. (During a shoot) a model should check the preliminary shots to understand (the results) and then correct herself to give the best final shots.

What is the industry outlook for product modelling?

In today's world, the industry outlook is very positive. Models are all (identified) by the products they shoot for. Bollywood is (having a sizeable impact) on product modelling as audiences look for recognisable faces to associate with products. At the same time, many Bollywood talents have emerged from the product modelling world and become superstars... like Aishwarya Rai.

What advice would you give to a person aspiring to become a product model?

The challenge is to be fresh and different so that one stands out and catches the attention of the audience.

I would advise people aspiring to a career in product modeling to make sure their make-up, hair and styling is taken special care of so that they stand out. Also, make an effort to understand the importance of lighting and their best profiles.

What advice would you give to the new crop of product models?

I would say be professional - reach on time, do not throw tantrums, create a good (working) relationship with the photographer or cameraman, directors , or creative heads so that the best shots come out and they are liked and promoted by people. The idea is also to be comfortable and work happily. Be serious about the business. Take it up as a viable option only if you feel you are truly worth it. Be sincere and patient and there will be enough money.

Overall, if you are positive and think you are worth it, then just go for it. Never get disappointed due to failure, because there is always a better opportunity just around the corner. Self confidence is the most important aspect of a human being. Yoga and meditation give you mental strength, so practice the same - and you'll win.

 

Author: Pankaj Mullick (HT Horizons)

Date: 6th January, 2011

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