Career Opportunities in Digital Marketing: Know Top Jobs and Companies

Career prospects in digital marketing are immense. As a brand, if you do not have an online presence and a digital marketing strategy, it will be very difficult for you to survive in the market.

Digital marketing is not a hype; it is the need of the hour. Companies, which were earlier negating the power of digital marketing skills, are now seriously considering it and are applying digital marketing strategies to grow their businesses. It is interesting to know that by 2020; more than 50% of the Indian population would be active internet users, paving way for the digital marketing field to grow unbound.

Companies are using digital marketing tools more than ever. With developing technologies, the market strives for more technically equipped strategists and this has created a huge demand for professionals having digital marketing certification. According to a combined study by CII and KPMG, it is speculated that more than 20 Lac jobs will be created by 2020.

Why Digital Marketing?

Reasons why Digital Marketing courses have been topping the charts of professionals for the past few years include -

• Digital marketing is here to stay
• Open to professionals from all professional backgrounds
• Excellent remunerations
• Job opportunities in varied fields globally
• Competitive edge over other professionals

Digital Marketing Skills for Professionals

To become a skilled digital marketing professionals you must exhibit the following skills –

• Strong knowledge of SEO, SEM, content marketing, social media marketing and other brand marketing tools
• Knowledge of paid advertising and specific marketing channels
• Data analysis and extraction skills
• An analytical bend of mind
• Tech-savvy
• Attention to detail
• Time management skills
• Ability to perform under pressure
• Excellent communication skills
• Ability to work with cross-functional teams

Digital Marketing Career Prospects

Career prospects in digital marketing are immense. As a brand, if you do not have an online presence and a digital marketing strategy, it will be very difficult for you to survive in the market. Reaching out to the consumers is the key for successful businesses and for this, they need skilled professionals. Here are some of the popular job profiles for digital marketing professionals.

Digital Marketing Managers

Organizations require digital marketing managers to increase Internet traffic of the websites, social media posts and other brand promotional content. To work as a digital marketing manager, you must have an on the job experience of SEO, SEM, Brand marketing, content analysis, and other aspects of online marketing. Their job involves improving the online presence of the brand/organization via online marketing efforts.

According to PayScale.com, the average pay bracket for a digital marketing manager is Rs. 4,88,500 – 6,00,000 annually, as of 2019. For experienced professionals, these pay packages may lie in the range of Rs. 15-25 Lakh.

Digital Marketing Strategists

Digital marketing strategists develop and execute a company’s marketing plan across different digital channels. They need to devise plans through specific initiatives and meet the overall business objectives. These professionals need to be technologically sound and should be updated of the latest market trends to analyze market and use the insights to create an ideal marketing strategy and campaigns for the brands.

PayScale.com suggests that the average payout for a digital marketing strategist is Rs. 6,00,000 – 8,00,000 annually, as of 2019.

Content Marketing Manager

Content is the king, hence organizations can’t negate the requirement of content marketing in active brand promotion. Content marketing managers are responsible to develop content and content strategies based on an organization’s business objectives and market trends. They are creative professionals who look after the content requirements of the business and come up with strategies across a project life cycle.

The average pay for a content marketing manager as of 2019 is Rs. 6,00,000 – 10,00,000 annually.

Campaign Managers

Campaign managers take care of marketing campaigns and events. They work in collaboration with in house teams or external agencies. They are the ones who act as the link between users and brand and are responsible to send the correct information to consumers via right communication channels.

As of 2019, the average pay for a campaign manager is Rs. 6,00,000 – 9,00,000 per annum as per PayScale.com.

Top Digital Marketing Recruiters

Top companies in India and abroad are leaning towards this next generation of marketing and have been hiring digital professionals at different levels. Some of the most popular names include –

Google	Facebook
LinkedIn	Twitter
Capegemini	HCL
Cognizant	Adobe
American Express	Paytm
Info Edge India Limited	Airtel
Microsoft	Unilever
Titan	Barclays