Columbia Business School brings its digital business leadership programme to India

Digital business

The Columbia Business School is all set to come up with an executive programme on digital business leadership in collaboration with Mumbai-based Eruditus Executive Education. The US University, in the first for the Indian region, has tied up to offer a multi modular programme.

The Digital Business Leadership Program, a 6-month on-campus and online moule programme will be launched in July this year. The programme includes three in-person on-campus immersion modules and two online modules.

"It is for the first time that any B-school is offering such an extensive program on digital disruption in India. With this, we are talking about the six-month journey with immersions in Columbia's New York and Silicon Valley and also work on projects focused on digital disruption. The program starts at Columbia campus in July followed by online courses. It is open for executives globally," Chaitanya Kalipatnapu, co-founder, and director, Eruditus Executive Education was quoted as saying by a leading daily.

With the everchanging demands of the job markets, the focus now is on specific skill development among managers.

"There is one school of thought that looks to equip mid-level managers in general management, but there is another school of thought which believes the whole playing field has changed where more than general management, each of sectors suddenly now need to understand digital disruption, in terms of how technology is disrupting each of the sectors. In that context, this program has been launched, “ Kalipatnapu added.

The programme is best suited for those already in e-commerce or digital space and need to understand how to apply digital disruption to their businesses. For those from traditional business environment facing competition from the digitized form, the programme is particularly beneficial for facing the challenges posed by the changed business scenario.

The DBLP programme will train the participants in understanding:

• How to develop digital leadership skills
• The changing needs of customers in the digital age and how to engage with them.
• The disruptive business model, learning strategies for mastering them.

The $ 36,000 programme is directed by David Rogers, a professor of Columbia Business School. Post the completion of the course, the participant will be able to enjoy benefits of a Columbia Business School alumni including global exposure like opportunity to examine disruptive business models at Silicon Valley and learn from industry big-wigs in New York.