Highest paying MBA specialisation in 2013: Sales & Marketing still a hot favourite

Which specialisation receives the highest salary packages? What are the top recruiters hiring in that specific specialisation?

These questions weigh heavily on an MBA candidate’s mind while seeking admission in a B-school.

To find out the top paying specialisations for 2013-14, Shiksha.com conducted a study based on Naukri.com data. According to our findings, MBA or PGDM in the following subjects are the highest paying specialisations in the present Indian economy (the list is not rank-based).

1. MBA in Finance
2. MBA in Marketing
3. MBA in Human Resources
4. MBA in Operations
5. MBA in Advertising and Mass Communication

In this article, we’ll explore the details of MBA in Sales & Marketing.

The data and findings are based on the latest resumes and resumes that have been updated in the past one year (2013). The average work-experience in this study is two to five years. Naukri.com, India’s leading job portal, has a database of almost 30 million registered job seekers.

The study put forwards three details:

• Top colleges for pursuing MBA in Marketing
• Average CTC (cost-to-company) received by the alumni in each college
• Top recruiters hiring MBA in Marketing graduates

Indian Institute of Management (IIM) Bangalore emerged as the top institute. This was closely followed by Indian Institute of Management (IIM) Ahmedabad, Faculty of Management Studies (FMS). The highest average package received after two to five years of work experience is Rs 15.5 lakhs per annum.

The list of top firms hiring Marketing graduates is based on maximum number of recruitments, as reported by Naukri users. Airtel (Bharti Telecom) take the top position with 1020 recruitments, followed by HDFC Bank with 884 recruitments and Reliance Communications with 829 recruitments.

Top colleges & Average CTC

Institute Name	Average package after 2 to 5 years of experience(LPA)
1. Indian Institute of Management (IIM), Bangalore	15.5
2. Indian Institute of Management (IIM) Ahmedabad	15.35
3. Faculty of Management Studies (FMS)	15.25
4. S. P. Jain Institute of Management and Research	15
5. Indian School of Business	15
6. Xavier Labour Relations Institute (XLRI)	14.925
7. Indian Institute of Management (IIM) Kozhikode	14.9
8. Indian Institute of Management (IIM) Calcutta	14.8
9. Indian Institute of Management (IIM), Lucknow	14
10. Indian Institute of Foreign Trade (IIFT)	13.75
11. Management Development Institute (MDI)	13.225
12. Indian Institute of Management (IIM) - Indore	12.65
13. Jamnalal Bajaj Institute of Management Studies (JBIMS)	12.5
14. Indian Institute of Technology Delhi (IIT Delhi)	12.5
15. National Institute of Industrial Engineering (NITIE), Mumbai	12
16. Rajiv Gandhi Indian Institute of Management (IIM) Shillong	12
17. Institute of Rural Management Anand	11.725
18. Xavier Institute of Management Bhubaneswar	11
19. Symbiosis Centre for Management and Human Resource Development (SCMHRD)	11
20. Indian Institute of Technology Bombay (IIT Bombay)	10.85
21. Symbiosis Institute of Business Management (SIBM), Pune	10.65
22. Mudra Institute of Communications, Ahmedabad (MICA)	10.5
23. Indian Institute of Technology Kharagpur (IIT KGP)	10.45
24. SVKMs NMIMS (Narsee Monjee Institute of Management Studies)	9.8
25. Indian Institute of Technology Kanpur (IIT Kanpur)	9.25
26. Institute of Management Technology - IMT	9.1
27. International Management Institute (IMI), Delhi	9.075
28. Great Lakes Institute of Management	9
29. Indian Institute of Technology Madras (IIT Madras)	9
30. T. A. Pai Management Institute, Manipal (TAPMI)	8.95

 

Top 25 Companies (based on number of hires in 2013)

Company Name	No. of employees
Airtel (Bharti Telecom)	1020
HDFC Bank	884
Reliance Communications	829
IDEA Cellular	679
ICICI Bank	673
Tata Teleservices	626
Vodafone Essar	534
Hindustan Unilever (HLL)	504
ITC Limited	480
Tata Motors	431
IndiaMART InterMESH	422
Pepsi Foods	414
Axis Bank	362
Asian Paints	335
Reliance Industries	329
Samsung India Electronics	320
Hindustan Coca Cola(Coca Cola)	311
HCL Infosystems	286
Kotak Mahindra Bank	279
Nestle	279
Aircel	272
Cipla	258
Parle Agro	258
Abbott India	236
Godrej & Boyce Mfg. Co.	235