IIM Indore will be using the methodology that would include an appropriate mix of lectures, discussions, situations/case studies, and group activities. The programme will be conducted from January 3 to January 4, 2022.
Indian Institute of Management (IIM) Indore invites admission applications for its short-term Management Development Programme on Marketing Ethics. Candidates interested in IIM Indore Admissions 2021 for the short-term programme can apply at https://www.iimidr.ac.in/mdp-calendar/marketing-ethics-4/. Applicants must note that the residential fee for the programme is Rs 30,000 (GST, as applicable, will be additional). IIM Indore will be using the methodology that would include an appropriate mix of lectures, discussions, situations/case studies, and group activities. The programme is being managed and coordinated by Professor Biswanath Swain. The programme will be conducted from January 3 to January 4, 2022.
Talking about the eligibility criteria of the programme, IIM Indore said, βLower and Middle-level managers belonging to public and private sector organizations, services sector, and public utilities will find this programme extremely useful as they can run a successful and sustainable business organization.β The programme will cover topics such as Significance of Ethics and Values (I & II), STP (Segmentation, Targeting, and Positioning): Ethical Issues, Product: Ethical Issues, Pricing: Ethical Issues, Promotion: Ethical Issues, Place/Distribution: Ethical Issues, Marketing Research: Ethical Issues and International Marketing/Offshore Business: Ethical Issues.
Commenting on the launch of the short-term Management Development Programme on Marketing Ethics, IIM Indore said, βMarketing products to buyers profitably is a broad objective of each and every business organization. However, due to the fierce competition amongst the business organizations in the marketplace, these organizations may be tempted to take a different path to have control over the marketplace as well as the buyers. Such different paths by business organizations are usually considered questionable in terms of their ethical quotient.β It further added, βThese practices may bring the organizations success in terms of amassing money and growth in the short term. But, on the other hand, it may hamper the progress of customer retention policy and brand image of these organizations in the long run. In this programme on marketing ethics, different ethical issues pertaining to the field of marketing are focused upon.β
Follow Shiksha.com for latest education news in detail on Exam Results, Dates, Admit Cards, & Schedules, Colleges & Universities news related to Admissions & Courses, Board exams, Scholarships, Careers, Education Events, New education policies & Regulations.
To get in touch with Shiksha news team, please write to us at news@shiksha.com
"Writing is not about accurate grammar, it's about the honest thoughts you put in it". Having a versatile writing style, Anum loves to express her views and opinion on different topics such as education, entertainme... Read Full Bio
Latest News
Next Story