Job profile after MBA in Marketing

After completing two years’ MBA programme in Marketing from a reputed B-school, a candidate can opt for marketing profiles in different sectors such as FMCG, IT, Retail, Tourism, Banking, Hospitality, Media, Advertising, among others. 

MBA in Marketing is one of the most sought-after disciplines of management studies. It offers a huge pool of job opportunities since marketing constitutes the core of all the industries and production houses. Every organisation or business house needs to reach its brand or product to the customers and for this purpose, it solely depends on the sales and marketing professionals. The job of the sales and marketing professionals entails developing a new brand, expanding the market, identifying the consumer behaviour and catering to the requirements of the consumers. The aspirants are, therefore, taught about sales and market analysis, executive and leadership management skills, consumer trends, market strategies, product management and designing, advertising and carrying out market research.

Skills required to be a successful marketing professional

To be successful as a marketing professional, one needs to have observation skill to study the trend of the market and consumer behaviour. Here, is a list of skills required by a marketing professional:

Skillset	Details
Communication skill	Must possess an excellent communication skill and an ability to convince others
Mathematical skill	Should have an ability to calculate and measure
Strategic-thinking skill	Ability to decide the marketing strategy and plan accordingly
Analytical skill	Ability to judge and research the current trend of the market
Reasoning and analysing skill	Must have a good reasoning skill and an ability for analysing the present situation
Problem-solving skill	Ability to solve a problem and handle a critical situation

Career opportunities in MBA in Marketing

There are ample career prospects for those studying or have studied MBA in Marketing. After completing two-year MBA programme in Marketing from a reputed B-school, a candidate can work in different sectors such as fast-moving consumer goods (FMCG), information technology (IT), Retail, Tourism, Banking, Hospitality, Media, Advertising, Consultancy, Market Research, etc. However, of all these sectors the most coveted one is the FMCG sector. With the expansion of technology, the skilled professionals can work in the digital marketing field also.

Those who take an interest in teaching can join B-schools as professors. The interested candidates can also carry on research on the related field to earn a PhD degree.

Job Profiles for MBA in Marketing

The MBA degree holders in Marketing may work in Government as well as in private sectors. If they join the world of digital marketing, they can work for social media, pay-per-click, web designing, search engine optimisation, search media optimisation and articles. However, the suitable candidates are appointed as:

• Marketing Manager
• Brand manager
• Asset Management Expert
• Corporate Sales Manager
• Market Research Analyst
• Sales Manager
• Media Planner
• Product Manager
• Head of Digital Marketing
• Area Sales Manager
• Business Development Manager
• Regional Sales Manager

Here is a table to provide you an overview of the employment opportunities in various sectors:

Area of Employment	Percentage (%) of Placement
FMCG	34
E-Commerce	26
Advertising and Marketing Research	17
Retail Management Sector	16
Banks and other sectors	7

Job Description

The job of the MBA in Marketing professionals includes various responsibilities. Here we have made an attempt to give some idea about the job of a professional:

Brand Manager: The job of a Brand Manager demands to create an identity of a particular brand which would segregate it from the other varieties available in the market. The brand manager would also be responsible for increasing the sale of a particular product. He must have the ability to analyse the market trend and decide the advertising and promotional strategy of the product so to increase its sale. To know the consumer behaviour, the Brand Manager carries on demographics, psychographics, geographic and behavioural studies. He also decides the pricing of a product and takes decision whether to expand or curtail the brand. Initially, an MBA in Marketing starts his career as an Assistant Brand Manager.

Research Manager or Analyst: The research manager or analyst is involved in researching the market trends, collecting data and studying consumer behaviour. They provide the information regarding the changes in the market, the demands of the consumer and upon their information and data, the company decides its market strategy.

Account Manager or Executive (Advertising): Advertising plays an important role in promoting a product in the market. The Account Manager acts as a correspondent between the brand manager and the advertising agency. He briefs to the creative agency the demand of the company to popularise a brand in the market and on the other hand takes the call on the advertising budget. He is also held responsible for promoting a product on social media.

Sales Manager: The job of the sales manager demands to work for the increase of sales of a product. He is held responsible to communicate with the distributor, the retailer and the consumer. Once the marketing strategy of a product is finalised, the onus goes to the sales manager to execute it. He also looks after the sales of a particular region and heads a team of sales executives.

Business Development Manager: The business development manager looks after the market position of a company and its financial growth. He builds long-term strategic goals for the company and develops key customer relationships, negotiates business deals and keenly observes the market trends. He works with the marketing staffs and the sales managers to boost up the financial growth of the company. He not only takes care of the satisfaction of the existing customers but also pays attention to increase the list of clientele.

Marketing Analytics: The marketing analytics collect data from all the existing marketing channels and prepare the marketing review. This helps the company to develop its future marketing strategy.

Salary Drawn by an MBA in Marketing

Initially, the MBA degree holders in Marketing draw a salary of Rs 4.5-7.5 lakh per annum. Their salary increases with years as they acquire experience in the field. Here is a table to guide you about the average annual salary received by an MBA in Marketing:

Designation	Annual Salary
Marketing Manager	Rs 4-5.5 LPA
Brand Manager	Rs 6-7.5 LPA
Regional Sales Manager	Rs 4-5 LPA

Top Recruiters

The top recruiters of MBA in Marketing are IBM, Tata Consultancy Services Limited India, Ranbaxy Fine Chemicals India, and Spencer’s Retail Ltd India, Avalon Consulting, KPMG, Raymond Ltd etc.

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