Know your specialisation: MBA in Sales & Marketing
One of the most sought after specialisations, MBA in Sales and Marketing is offered in almost every Business School of the country.
Traditionally, MBA in sales & marketing will teach various aspects involved in selling a product – from understanding the dynamics of target audience and the market, product portfolio, decision-making, understanding competitors, revenue stream and formulating strategies to increase sale and brand value of a product.
Today, the reach of a Marketing MBA graduate is immense. Globalisation and e-commerce has opened up new possibilities for marketing managers.
Marketing graduates also shape up the firm’s business and corporate culture.
Course curriculum
MBA in Marketing covers the following aspects:
- Consumer Behaviour
- Marketing Research
- Advertising
- Business and Sales Strategy
- Forecasting
- Business Marketing
- eMarketing / Digital Marketing
- Marketing Technologies and Innovation
- Media Marketing
- Accounts & Economics
- Pricing and Strategising
- Retail
- International Business, Foreign Markets
- Consumer Marketing
Starting salaries
Starting salaries can range from anywhere between Rs 2.5 lakh to Rs 20 lakh per annum (average). Students of top B-Schools earn in the range (average) of Rs 15 – 20 lakh per annum.
Top Recruiters
FMCG, Pharma, Banking and Insurance, Education, Automobile, IT and other industries.
Also read:
| “Got a question about top MBA exams? Ask students who have already made it to top B-Schools.” |
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