What is the career scope of MBA in Marketing in India?

Marketing is among the most popular specialisation in MBA offering lucrative job options with a good pay package. For those planning to opt for MBA in marketing, here is a lowdown on the career scope in this field.

The scope of MBA in Marketing is flourishing in today's global economic market. With an aim to reach out to the consumers quickly and efficiently, companies are today looking for professionals who have done their Masters in Business Administration with a specialisation in marketing. Every organisation requires a marketing head or someone to supervise marketing activities such as promotions, advertisements, sales, media, entertainment, and many other activities. 

Moreover, with the digital media gaining momentum, MBA in marketing especially in the digital domain has become popular. The trend of marketing has changed and augmented with technological evolution. The perfect example of this is digital marketing. 

Scope of MBA Marketing in India

The scope of MBA in marketing in India is wide. After the completion of this post-graduation course, students can be placed as sales executive or manager in reputed companies in industries, including retail, tourism, FMCG, banking, hospitality, media & advertising and market research.

Skills Required for MBA in Marketing

The top skills required for an MBA in marketing are as follows:

Interpersonal skills	Interpersonal skills are essential for anyone in a leadership role and to inspire others to make a difference between success and failure - it can be for clients, peers or any other person working for/with you.
Strategic thinking	It is the cornerstone of an MBA - to think out of the box and move from a functional role to a "Bigger picture".
Entrepreneurial skills	This skill will be able to spot a gap in the market, judge whether it is worth filling the creativity and technical understanding for the dynamic growth of the organization.
Communication skills	Able to manage the communication across all the levels - up, down, and across
Leadership skills	A good leader or manager will possess leadership skills - that will inspire those who work with them and around them.
Other skills	The other skill sets are negotiating skills, analytical thinking, define target audiences, marketing plans, time management, and many more.

Job Roles Offered in MBA Marketing

There is humungous growth in the career of digital marketing. In recent times, the most sought-after career opportunity for the students from the marketing field is digital marketing - offering eight lakh jobs in the very first quarter of 2017, data available with Naukri.com show. The individuals with an MBA degree in marketing can opt for the following positions in any industry.

Role/Position	Job Description
Marketing Manager	The primary responsibility is planning, developing, implementing, and executing (taking actions) the strategic marketing plans for an entire organisation - in order to attract potential customers and retain the existing ones.
Brand Manager	The brand manager continuously monitors marketing trends and track the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace.
Asset Management	The person is responsible to determine the feasibility of asset acquisition and presenting reports to the upper management or board of members.
Corporate Sales	The corporate salesperson is responsible for direct Business to Business sales in the organisation and generates revenue for it.
Market Research Analyst	The primary responsibility of the market research analysts is to perform research and gather statistical data to help a company market its products or services in a better/best way.
Sales Manager	The primary responsibility is to achieve growth and hitting sales targets by successfully managing the sales team, It also includes designing and implementing a strategic sales plan that expands the company's customer base.
Product Manager	The role involves developing products by identifying potential products, conducting market research, generating product requirements, production time-line, pricing, determining specialisation, and developing marketing strategies.
Head Of Digital Marketing	The head of digital marketing is generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy.

Top B-Schools in India

When it comes to MBA and specialisation, marketing is the best and the most popular branch. MBA in marketing scope in India is indexed as a lucrative option with high compensation. Let us look at 10 popular MBA marketing colleges in India offering masters in Business (MBA) in marketing/post-graduate diploma in management.

S P Jain Institute of Management and Research, Mumbai	KIIT School of Management, Bhubaneswar
Institute of Management & Technology, Ghaziabad	MIT School of Business, Pune
Xavier Institute of Social Service, Ranchi	Jamnalal Bajaj Institute of Management Studies, Mumbai
N L Dalmia Institute of Management Studies and Research, Mumbai	KJ Somaiya Institute of Management Studies and Research, Mumbai
NIILM Centre for Management Studies, Delhi	Balaji Institute of Modern Management, Pune

Right Approach Offered To Grow

The right approach to build your career in the marketing field is to dive into a marketing career right from your higher secondary schooling, most marketing careers require a bachelor's degree in business management or a general bachelor's degree. The post-marketing degrees are not only found at multiple levels but with varying concentrations and opportunities for specialization. A few degrees are for entry-level positions and provide a solid functional knowledge base for the number of marketing careers. The other post-degree programs are more specific which targets the specific area of marketing.

Thus before enrolling yourself for the post-graduation program in marketing, you need to understand the various aspects of a marketing career.

Top Companies Hiring MBA in Marketing

We are sure you will spend a fortune on earning an MBA degree from a top B-school in India. When we discuss the job options, what are the top companies that you should consider?
Here is the list of Top MBA-recruiting companies on business school campuses.

•  Amazon
•  Apple
•  Bain & Company
•  BCG
•  Citigroup
•  Deloitte
•  Facebook
•  Goldman Sachs
•  JP Morgan
•  McKinsey
•  Microsoft
•  Morgan Stanley
•  Walt Disney
•  Many Others such as - Johnsons & Johnsons, Nike, E&Y, PricewaterhouseCoopers, Tesla, LinkedIn, Procter & Gamble, Accenture, Deutsche Bank, Pepsico, and many more.

Salary Bandwith

The national average salary of a marketing manager is about Rs 9.9 lakh per annum, data available for 2019 with Glassdoor.com show. Here we have mentioned the average salary offered by some reputed companies for marketing manager positions.

Company	Average Salary (in Rs LPA)
Godrej & Boyce Manufacturing	1.20
IBM	16.19
Future Group	18.30
Vodafone	11.14
Amazon	20