MICAT 2016 to be held on December 20; new changes announced in selection process

MICA has announced the admission process for two-year, full-time Post Graduate Diploma in Management-Communications (PGDM-C), 2016-18 batch. MICA Admission Test (MICAT) exam 2016 will be held on December 20, 2015. Applications will open on September 10, 2015.

Some major changes has been introduced in the admission process for PGDM-C 2016 in terms of selection cycle, eligibility exams, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres. The changes are:

1. The selection process (GE-PI) for PGDM-C 2016-18 to happen twice.

2. Candidates will have to take at least one of the three eligibility exams:  CAT 2015, XAT 2016 and GMAT (2012 onwards). CMAT, ATMA and MAT are no longer in the list of eligible exams.

3. MICAT will be held only in the computer-based format in 14 cities across the country.

4. First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.

 

To apply, candidates need to visit the official MICA website www.mica.ac.in.

 

MICAT Important Dates

For the first phase of the selection process, MICAT will be held in 14 cities and GE-PI will be held in four cities - Bengaluru, Delhi, Kolkata and Mumbai.

Event	Date
MICAT applications open	September 10, 2015
Last date to apply	December 04, 2015
Computer based MICAT	December 20, 2015
Call letters for GE-PI	December 30, 2015
GE-PI (at Bengaluru, Delhi, Kolkata and Mumbai)	January 15-18, 2016
Confirmed Admission Offer	January 31, 2016

 

 

*For the second phase of the selection process, the timeline shall be announced at a later date. However, the GE-PI for the second phase will take place only at the MICA Campus in Ahmedabad.

 

MICAT Selection Procedure

The selection process for PGDM-C 2016-18 has three steps:

Step 1: Each candidate has to take at least one of the three exams:  CAT 2015, XAT 2016 and GMAT (2012 onwards) to be eligible for MICAT.

 

Step 2: MICA Admission Test (MICAT) to assess leadership potential of the applicant reflecting an aptitude for creative thinking, communication and consumer centricity.

The admission test is a multidimensional examination, which assesses candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.

The Admission test also includes psychometric profiling to assess the candidate’s leadership potential.

 

Step 3: Based on the performance in the  MICA Admission Test (MICAT), applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate’s overall personality, clarity in thought, ability to work in a team, knowledge, determination, maturity and fit into the culture of MICA.

 

Commenting on the revised admission process, Dr Shubhra Gaur, Chairperson-PGDM Admissions said, “By having the selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants.  Also, by conducting the GE-PI process in four cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake.”