Top MBA Colleges in India for MBA in Advertising and Marketing Communication
Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising.
MBA Colleges in India offering Advertising and Marketing Communication
Top MBA Colleges in Advertising and Marketing Communication: The MBA in Advertising and Marketing Communication is a two-year management programme which teaches students the skills required in the advertising and management industry. The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because ‘Product, Marketing, Sales and Growth’ today are considered to be integral part of brand management. The MBA in Advertising and Marketing Communication course provide the students with an understanding of various facets of advertising, management and marketing along with the skills required to manage advertising campaigns and projects effectively.
Many top MBA colleges in India offer the Advertising and Management Communication courses. Students planning to make a career in brand management must opt for this specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.
Also Read:
- MBA in Advertising and Marketing Communication: Syllabus
- Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
- Marketing Communication Manager: Job Profiles
- What After Completing PGDM/MBA in Advertising and Marketing Communications?
- Top Recruiters for MBA in Advertising and Marketing Communication Graduates
MBA in Advertising and Marketing Communication: Syllabus
The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -
- Segmentation
- Targeting
- Positioning
- Differentiating
- Pricing and branding strategies
In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.
Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.
The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.
Also Read:
| MBA finance vs MBA marketing- which is a better career choice? |
Commonly asked questions
Around 96+ countries accept GMAT exam scores and they are as follows:
| Argentina | Croatia | Macao Special Administrative Region, China |
| Armenia | Cyprus | Malaysia |
| Australia | Czech Republic | Malta |
| Austria | Denmark | Mexico |
| Azerbaijan | Ecuador | Monaco |
| Bahamas | Egypt | Mongolia |
| Bahrain1 | Estonia | Morocco |
| Bangladesh | Finland | Netherlands |
| Belgium | France | New Zealand |
| Brazil | Georgia | Nigeria |
| Bulgaria | Germany | Norway |
| Canada | Ghana | Pakistan |
| Cayman Islands | Greece | Palestinian Territory |
| Chile | Guam | Papua New Guinea |
| China | Guyana | Peru |
| Colombia | Hong Kong Special Administrative Region, China | Philippines |
| Costa Rica | Hungary | Poland |
| Kazakhstan | Iceland | Portugal |
| Kenya | India | Puerto Rico |
| Korea, South | Indonesia | Qatar |
| Kuwait | Ireland | Russian Federation |
| Latvia | Israel | Rwanda |
| Lebanon | Italy | Saudi Arabia |
| Liberia | Jamaica | Senegal |
| Lithuania | Japan | Singapore |
| Luxembourg | Jordan | Slovenia |
| Thailand | Uzbekistan | South Africa |
| Tunisia | Venezuela | Spain |
| Turkey | Vietnam | Sweden |
| United Arab Emirates | Virgin Islands, US3 | Switzerland |
| United Kingdom | Yemen | Taiwan, China2 |
| United States | Uruguay | Tanzania |
Ideally, one would say that 99 to100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70 to 85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340 to 350 score is equal to 100 percentile in CMAT About 281to 340 score is equal to 90 to 99.99 percentile in CMAT About 201 to 280 score is equal to 81 to 89 percentile in CMAT About 171 to 200 score is equal to 71to 80 percentile in CMAT About 140 to 171 score is equal to 61 to 70 percentile in CMAT About 116 to 140 score is equal to 51 to 60 percentile in CMAT.
Having a good academic profile for IIM admission is very critical. The top 6 IIMs lay a lot of emphasis on Class 10 and Class 12 score for selection of candidates for WAT-PI round. The academic profile is evaluated again at the time of preparation of final merit list. It has been seen in the past that some candidates despite having 99+ percentile, were not selected for PI round due to low score in Class 12.
The academic profile is assessed for academic as well as gender diversity. Which means a candidate who studied Arts in Class 12 may be selected for PI with lower marks than a candidate who studied Science in Class 12.
Candidates aiming for IIMs must know that while the importance of academic profile is very important for top IIMs, it is moderately important for rest of the IIMs. For, other top MBA colleges, overall profile matters more than academic score. So, if you do not have superlative scores in Class 10 and 12, build a good profile with work experience and extra curricular activities to increase your chances of selection.
Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
-
Mudra Institute of Communication (MICA)
MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.
| Program name |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| PG Diploma in Management- Communication |
INR 26 lakh |
2 Years |
Also Read: MICAT syllabus
-
National Institute of Advertising
The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.
| Course/s |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
|
|
NA |
15 months |
-
NIMS Institute of Management and Commerce
The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.
| Course |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| MBA in Advertising Management and Public Relations |
INR 2.8 lakh to 5 lakh |
2 Years |
-
Apeejay School of Management
The ASM offers full-time management course. Find details about the course in the table mentioned below.
| Course |
Shortlisting Criteria |
Fees |
Duration |
|---|---|---|---|
| PGDM in Marketing Management |
a. Scores of national-level entrance tests such as- b. Group Discussion c. Personal Interview (PI) round d. Extracurricular activities/achievements |
INR 8.7 lakh to INR 9.3 lakh |
2 Years |
Also Read:
-
Devi Ahilya Vishwavidlaya
The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.
| Course |
Shortlisting criteria |
Fees |
Duration |
|---|---|---|---|
| MBA in Advertising and Public Relations |
|
INR 39 K to INR 3 lakhs |
2 Years |
Marketing Communication Manager: Job Profiles
MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.
| Designation |
Average Salary Bracket (in INR) |
|---|---|
| Marketing Communication |
13.1 LPA |
| Strategic Marketing |
21.1 LPA |
| Marketing Management |
12.6 LPA |
| Advertising |
8.2 LPA |
| Branding |
18.3 LPA |
Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.
Commonly asked questions
Over 800 MBA colleges in India accept XAT score for admission apart from XLRI Jamshedpur. Some of the top colleges are mentioned here: IRMA Anand, IMT Ghaziabad, XIM Bhubaneswar, IMI New Delhi, Great Lakes Chennai, Great Lakes Gurgaon, TAPMI Manipal, GIM Goa, FORE New Delhi, K J Somaiya Mumbai, LBSIM New Delhi, LIBA Chennai, IFMR Chennai, BITS Pilani, IMI Bhubaneswar, IMI Kolkata, IMT Nagpur, Sri Balaji University Pune, Woxsen University, ISBM Pune, VIT Business School (VIT) Vellore, ISBM Pune, KIIT Bhubaneswar, Alliance School of Business Bangalore, Jaipuria Lucknow, IBA Bangalore, SIES Navi Mumbai, Rajagiri Business School, EDII Ahmedabad, IIMS Pune, NDIM New Delhi, IFIM Colleges, JIMS Rohini Delhi, IMT Hyderabad, SOIL Institute of Management, Vivekanand Business School (VBS), IMS Ghaziabad, Sri University, LM Thapar School of Management, Pune Business School
IIM waitlist means the number students who are kept waiting for the second shortlist. The institutes select a number of students for admission out of which some miss the first list due to a few points. Such students are kept in waitlist incase any candidate from the first list chooses to not appear for WAT-PI. Those who are kept in the waitlist are invited for WAT-PI if there are seats remaining to be filled after WAT-PI round of the first batch of the students. Also read: IIM Waitlist Movement - Meaning and Past Trends
GMAT scores can be sent in two ways to B-schools. In the case of the test centre GMAT exam, students can select up to 5 programmes to which they wish to apply without any additional cost. After this, every additional GMAT score report is chargeable at $35 each. In the case of an online GMAT exam, a candidate can send his/her scores to 5 B-Schools within 48 hours of receiving the official GMAT score. If he/she wants to send his/her GMAT scores to more B-Schools or programmes, every additional GMAT Score report shall be chargeable at $35 each. It is important for the candidates to select the right courses/programmes beforehand. In order to do this, it is advised that research different programmes, their GMAT cut offs, career outcomes, etc.
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What After Completing PGDM/MBA in Advertising and Marketing Communications?
It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.
| Job profiles |
Job descriptions |
Average Salary in India (in INR) |
|---|---|---|
| Marketing Executive |
Building strategies for product and service promotion |
3.4 LPA |
| Account Manager |
Maintaining accounts and budget for business promotion |
8.8 LPA |
| Advertising/ Brand Manager |
Building strategy, advertising, planning, generating designs and much more |
18.3 LPA |
| Business Development Manager |
Developing strategies, coordinating, implementing plans and designing new opportunities |
7.4 LPA |
| Corporate Manager |
Processing, administering and planning for managing resources in order to meet company objectives |
8.2 LPA |
| System Manager |
Writing as well as evaluating plans, initiating and ensuring plans as per procedure |
17.8 LPA |
*The above salary data is taken from ambitionbox.com
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Top Recruiters for MBA in Advertising and Marketing Communication Graduates
Graduates with an MBA in Advertising and Marketing Communication are hired by many advertising agencies, media firms and digital marketing companies. Recruiters look for candidates who have cratove thinking skills along with an understanding of consumer behaviour. Check the table below to know the top recruiters for MBA in Advertising and Marketing Communication.
| Top Recruiters in MBA in Advertising and Marketing Communication | |
|---|---|
| D. Walter Thompson | ITC Limited |
| Hindustan Uniliver | P&G |
| Coca Cola | Pepsi Co |
| Godrej | Flipkart |
| Myntra | Amazon |
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Saumya Jain is an English Literature graduate from the University of Delhi. She has over 8 years of editorial and content writing experience. At Shiksha.com, she has spent more than six years creating research, stud
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