Top MBA Colleges in India for MBA in Advertising and Marketing Communication
Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising.
MBA in Advertising and Marketing Communication: Syllabus
The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -
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- Segmentation
- Targeting
- Positioning
- Differentiating
- Pricing and branding strategies
In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.
Q: What is a good score in CMAT for admission to top MBA colleges?
Q: Can I give XAT and XGMT both to take admission in XIMB?
XIM University offers various MBA and Master's programs with specific eligibility criteria and admission tests.
1. MBA programs, including Business Management and others, require a bachelor's degree with specific marks and accept scores from exams like XAT, CAT, GMAT, or XGMT.
2. Executive MBA-Business Management requires a bachelor's degree with work experience and similar admission test options.
3. Other post-graduate programs have distinct eligibility criteria.
The last date to apply for most programs is December 8, 2023.
You can apply for multiple programs using a single form and through different admission tests.
Interviews are part of the admission process for shortlisted candidates.
Residences are compulsory for MBA and MMS-BF programs but optional for other post-graduate programs.
XIM University has two campuses near Bhubaneswar.
For specific details, refer to the official Admission Bulletin-2024 on the university website.
The application fee varies based on the number of programme choices and is non-refundable.
You can apply using multiple admission tests, such as XAT and XGMT.
Please visit the official university website for the latest information and application details.
Q: Which top government MBA colleges in Delhi NCR accept MAT scores?
Hi, The following table presents a list of government MBA institutions in Delhi NCR that consider MAT scores for admission, along with their respective total tuition fees.
Public/Government Colleges | Total Tuition Fee |
---|---|
Delhi School of Management, DTU Admission | INR 3 lakh |
Gautam Buddha University Admission | INR 4 lakh |
Netaji Subhas University of Technology Admission | INR 2 lakh |
J. C. Bose University of Science and Technology | INR 2 lakh |
Footwear Design and Development Institute, Noida Admission | INR 5 lakh |
Hope this information proves beneficial for you!!
Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.
The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.
Also Read:
MBA finance vs MBA marketing- which is a better career choice? |
Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications
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Mudra Institute of Communication (MICA)
MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.
Program name |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
PG Diploma in Management- Communication |
INR 23 lakh |
2 Years |
Also Read: MICAT syllabus
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National Institute of Advertising
The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.
Q: Can I get direct admission to MBA at MICA Ahmedabad?
Direct admission is not available for the two-year PGP program at MICA Ahmedabad. Applicants must qualify in one of the following entrance exams: CAT (2024), XAT (2025), or GMAT (2023 onwards). Additionally, candidates must pass the MICAT, MICA's in-house entrance exam.
Entrance exams, including MICAT and other exam, accounts for 60 per cent of the overall selection process. Applicants must meet the minimum score requirements for both the national-level entrance exam and MICAT to be considered for admission.
Q: I have scored 156 in CMAT. Can I get admission in FMS Vadodara?
Course/s |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
|
|
NA |
15 months |
-
NIMS Institute of Management and Commerce
The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.
Course |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
MBA in Advertising Management and Public Relations |
INR 4 lakh |
2 Years |
-
Apeejay School of Management
The ASM offers full-time management course. Find details about the course in the table mentioned below.
Course |
Shortlisting Criteria |
Fees |
Duration |
---|---|---|---|
PGDM in Marketing Management |
a. Scores of national level entrance test such like- b. Group Discussion c. Personal Interview (PI) round d. Extracurricular activities/achievements |
INR 8.7 lakh |
2 Years |
Also Read:
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Devi Ahilya Vishwavidlaya
The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.
Course |
Shortlisting criteria |
Fees |
Duration |
---|---|---|---|
MBA in Advertising and Public Relations |
|
INR 1.98 lakhs |
2 Years |
Marketing Communication Manager: Job Profiles
MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.
Designation |
Average Salary Bracket (in INR) |
---|---|
Marketing Communication |
13.1 LPA |
Strategic Marketing |
21.1 LPA |
Marketing Management |
12.6 LPA |
Advertising |
8.2 LPA |
Branding |
18.3 LPA |
Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.
What After Completing PGDM/MBA in Advertising and Marketing Communications?
It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.
Job profiles |
Job descriptions |
Average Salary in India (in INR) |
---|---|---|
Marketing Executive |
Building strategies for product and service promotion |
3.4 LPA |
Account Manager |
Maintaining accounts and budget for business promotion |
8.8 LPA |
Advertising/ Brand Manager |
Building strategy, advertising, planning, generating designs and much more |
18.3 LPA |
Business Development Manager |
Developing strategies, coordinating, implementing plans and designing new opportunities |
7.4 LPA |
Corporate Manager |
Processing, administering and planning for managing resources in order to meet company objectives |
8.2 LPA |
System Manager |
Writing as well as evaluating plans, initiating and ensuring plans as per procedure |
17.8 LPA |
*The above salary data is taken from ambitionbox.com
Read More:
- Top 10 MBA HR colleges in India
- Best Colleges in Brand Management
- What is the career scope of an MBA in Marketing in India?
- Top MBA Colleges for Consulting in India
FAQs related to top MBA in marketing and advertising colleges in India
Q: What is MBA in Advertising and Marketing?
Q: What is the duration of the MBA in marketing and advertising course?
Q: What is the average course fee for MBA in Advertising and Marketing course?
Q: Which are the top MBA in Advertising and Marketing colleges in India?
Q: What is the admission process for PG course in MBA colleges in India?
Q: Which are the top entrance exams accepted by MBA in Advertising colleges in India?
Q: Which are the job opportunities after MBA in Advertising and Marketing?
Q: What is the average salary of Marketing Manager in India?
Q: Which are the top recruiters which hire MBA in Advertising and Marketing graduates?
Q: Can I apply for MBA in Advertising and Marketing Communications if I have secured 45% aggregate in graduation?
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Ideally, one would say that 99-100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70-85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340-350 score is equal to 100 percentile in CMAT About 281-340 score is equal to 90-99.99 percentile in CMAT About 201-280 score is equal to 81-89 percentile in CMAT About 171-200 score is equal to 71-80 percentile in CMAT About 140-171 score is equal to 61-70 percentile in CMAT About 116-140 score is equal to 51-60 percentile in CMAT.