Top MBA Colleges in India for MBA in Advertising and Marketing Communication

Top MBA Colleges in India for MBA in Advertising and Marketing Communication

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Saumya
Saumya Jain
Assistant Manager- Content
Updated on Aug 20, 2024 17:06 IST

Want to pursue MBA in advertising and marketing communication? Read this article to know the best MBA in Advertising and Marketing Communication colleges in India, eligibility, admission process, fees and career prospects for MBA in Advertising. 

MBA Colleges in India offering Advertising and Marketing Communication

MBA Colleges in India offering Advertising and Marketing Communication

Top MBA Colleges in Advertising and Marketing Communication: MBA in Advertising and Marketing Communication is a two-year management programme which teaches students the skills required in the advertising and management industry. The Indian advertising and marketing industry is ever-growing. With the rising significance of consumerism, management programmes in the field of branding and communication are in high demand. Mainly because, ‘Product, Marketing, Sales and Growth’ today is considered to be an integral part of brand management. The MBA in Advertising and Marketing Communication course provide the students with an understanding of various facets of advertising, management and marketing along with the skills required to manage advertising campaigns and projects effectively.

Many top MBA colleges in India offer the Advertising and Management Communication courses. Students planning to make a career in brand management must opt for this specialization in their MBA degree programme. Being a niche MBA specialization, this course is offered by very few B-schools in India. In this article, you will read all about MBA in Advertising and Marketing Communication.

Also Read: MBA specialisation guide

MBA in Advertising and Marketing Communication: Syllabus

The course curriculum aims to train the candidate in the best marketing strategies and how these strategies can be implemented in the real world. PGP/MBA degrees in advertising branding and marketing communication, are tailored to help students know in detail the concepts of -

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  1. Segmentation
  2. Targeting
  3. Positioning
  4. Differentiating
  5. Pricing and branding strategies

In addition to these, the candidates are taught communication, marketing and advertising strategies, resulting in widening the career scope for candidates in the job market. They become ready for not just a specific industry but find a suitable space across various industry verticals.

Q:   What is a good score in CMAT for admission to top MBA colleges?

A:

Ideally, one would say that 99-100 percentile is good for MBA Admission. However, it is not possible for all candidates to score so high. So, what shall be considered a good score in CMAT. A good CMAT score is basically a score that will get you a seat in your desired college. So, if you desire a Tier 1 college, a good score in CMAT will be 85 percentile and above. If you desire a Tier 2 college, a good score in CMAT will be 70-85 percentile and for a Tier 3 college, less than 70 percentile in CMAT will be good. Now, if you want to understand CMAT. Score in terms of percentile, so that while giving the exam you know how much raw score is needed to get the required percentile for the desired college, you need to know how much CMAT score is equal to percentile. About 340-350 score is equal to 100 percentile in CMAT About 281-340 score is equal to 90-99.99 percentile in CMAT About 201-280 score is equal to 81-89 percentile in CMAT About 171-200 score is equal to 71-80 percentile in CMAT About 140-171 score is equal to 61-70 percentile in CMAT About 116-140 score is equal to 51-60 percentile in CMAT.

Q:   Can I give XAT and XGMT both to take admission in XIMB?

A:

XIM University offers various MBA and Master's programs with specific eligibility criteria and admission tests.

1. MBA programs, including Business Management and others, require a bachelor's degree with specific marks and accept scores from exams like XAT, CAT, GMAT, or XGMT.

2. Executive MBA-Business Management requires a bachelor's degree with work experience and similar admission test options.

3. Other post-graduate programs have distinct eligibility criteria.

The last date to apply for most programs is December 8, 2023.

You can apply for multiple programs using a single form and through different admission tests.

Interviews are part of the admission process for shortlisted candidates.

Residences are compulsory for MBA and MMS-BF programs but optional for other post-graduate programs.

XIM University has two campuses near Bhubaneswar.

For specific details, refer to the official Admission Bulletin-2024 on the university website.

The application fee varies based on the number of programme choices and is non-refundable.

You can apply using multiple admission tests, such as XAT and XGMT.

Please visit the official university website for the latest information and application details.

Q:   Which top government MBA colleges in Delhi NCR accept MAT scores?

A:

Hi, The following table presents a list of government MBA institutions in Delhi NCR that consider MAT scores for admission, along with their respective total tuition fees.

Public/Government Colleges

Total Tuition Fee

Delhi School of Management, DTU Admission

INR 3 lakh

Gautam Buddha University Admission

INR 4 lakh

Netaji Subhas University of Technology Admission

INR 2 lakh

J. C. Bose University of Science and Technology

INR 2 lakh

Footwear Design and Development Institute, Noida Admission

INR 5 lakh

Hope this information proves beneficial for you!!

Consumer product companies are emerging at an exponential rate and in the future, the market is likely to grow further in size as well as diversity. Companies are striving towards maintaining their position in the competitive market. Again, to reiterate the fact, professionals having vast knowledge of branding, marketing and communications will have greater chances of acquiring both national and international exposure in the field.

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The basic eligibility criteria for MBA in advertising and marketing communication is the same as that of an MBA General which is a minimum of 50% aggregate in graduation. However, the selection criteria is different for different institutions offering the course. Check below the list of top five institutes that offer MBA in advertising and marketing communication and the course fee, duration, and shortlisting criteria.

Also Read:

What is Digital Marketing

What is an MBA in Sales & Marketing?

MBA finance vs MBA marketing- which is a better career choice?

Top Five Colleges Offering PG/MBA in Advertising/ Marketing/ Communications

  1. Mudra Institute of Communication (MICA)

MICA in Ahmedabad offers full-time PGDM in Communications. The course is approved by the AICTE. Check out more details on the course in the table below.

Program name

Shortlisting criteria

Fees

Duration

PG Diploma in Management- Communication

  1. 20% weightage to CAT, XATGMAT scores
  2. 30% weightage to MICAT scores
  3. 20% weightage to Group Exercises and 30% to Personal Interviews

INR 23 lakh

2 Years

Also Read: MICAT syllabus

  1. National Institute of Advertising

The National Institute of Advertising offers Post-Graduate Diploma in Marketing Communication Management (PGDMCM). Candidates who have completed their graduation or are in their final year can apply for the course. Check the details of the course in the table below.

Q:   Can I get direct admission to MBA at MICA Ahmedabad?

A:

Direct admission is not available for the two-year PGP program at MICA Ahmedabad. Applicants must qualify in one of the following entrance exams: CAT (2024), XAT (2025), or GMAT (2023 onwards). Additionally, candidates must pass the MICAT, MICA's in-house entrance exam.

Entrance exams, including MICAT and other exam, accounts for 60 per cent of the overall selection process. Applicants must meet the minimum score requirements for both the national-level entrance exam and MICAT to be considered for admission.

Q:   I have scored 156 in CMAT. Can I get admission in FMS Vadodara?

A:
The admission process for FMS Vadodara is conducted by the Gujarat Technological University (GTU). The selection of candidates is based on their CMAT score, academic performance, and other eligibility criteria set by the institute. As per your CMAT score of 156, you may have a chance to get admission to FMS Vadodara. However, the cutoff for admission to FMS Vadodara may vary every year, based on the number of candidates who have applied and their CMAT scores. It is advisable to keep track of the official admission notifications and check with the institute for more information on the admission process and cutoff for the current academic year. Also, note that the final admission decision depends on various factors such as the availability of seats, the number of applicants, and the cutoff for the current academic year. So, you should also apply to other colleges where you meet the eligibility criteria and have a good chance of getting admission.

Course/s

Shortlisting criteria

Fees

Duration

  • PG Diploma in Marketing Communications Management (PGDMCM)
  • PG Diploma in Advertising and Public Relations (PGDAPR)

 

  1. GMAT/ CAT score
  2. Personal Interview (PI) round with selection committee members

NA

15 months

  1. NIMS Institute of Management and Commerce

The NMIS Institute of Management and Commerce offers a full-time MBA in Advertising Management and Public Relations. More details about the course are mentioned in the table below.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising Management and Public Relations

Scores obtained in NIMSEECATMATCMAT or GMAT

INR 4 lakh

2 Years

  1. Apeejay School of Management

The ASM offers full-time management course. Find details about the course in the table mentioned below.

Course

Shortlisting Criteria

Fees

Duration

PGDM in Marketing Management

a. Scores of national level entrance test such like-

  1. CAT
  2. XAT
  3. MAT
  4. CMAT
  5. ATMA
  6. GMAT

b. Group Discussion

c. Personal Interview (PI) round

d. Extracurricular activities/achievements

INR 8.7 lakh

2 Years

Also Read:

  1. Devi Ahilya Vishwavidlaya

The Devi Ahilya University offers a full-time MBA in Advertising Management programme. The selection of candidates for the course is based on a common entrance test conducted by the University. Check below for more details.

Course

Shortlisting criteria

Fees

Duration

MBA in Advertising and Public Relations

  1. DAVV CET scores
  2. Group Discussion (GD)

 

INR 1.98 lakhs

2 Years

Marketing Communication Manager: Job Profiles

MBA in marketing communication graduates are trained to carry out required functions and roles related to marketing communication for brands. Their responsibility is to carry out marketing activities for brands and advocate brand awareness. They are actively involved in developing as well as managing marketing strategies and advertising. Given below is survey data by ambitionbox.com that highlights the average salary bracket of marketing managers and other profiles in India.

Designation

Average Salary Bracket (in INR)

Marketing Communication

13.1 LPA

Strategic Marketing

21.1 LPA

Marketing Management

12.6 LPA

Advertising

8.2 LPA

Branding

18.3 LPA

Note: The average salary depicted above may vary as per the location. For example, a marketing manager working in the metro cities down south will not draw the same salary figure as a marketing manager in the metro cities of West and North India.

What After Completing PGDM/MBA in Advertising and Marketing Communications?

It must be noted that scope-wise, an MBA professional in advertising and marketing communication will find many job roles. This is mainly because, in the current business world, technology has largely changed the methods of marketing. Listed below are a few popular job profiles and their job descriptions against each of the profiles available in this field of the business management department.

Job profiles

Job descriptions

Average Salary in India (in INR)

Marketing Executive

Building strategies for product and service promotion

3.4 LPA

Account Manager

Maintaining accounts and budget for business promotion

8.8 LPA

Advertising/ Brand Manager

Building strategy, advertising, planning, generating designs and much more

18.3 LPA

Business Development Manager

Developing strategies, coordinating, implementing plans and designing new opportunities

7.4 LPA

Corporate Manager

Processing, administering and planning for managing resources in order to meet company objectives

8.2 LPA

System Manager

Writing as well as evaluating plans, initiating and ensuring plans as per procedure

17.8 LPA

*The above salary data is taken from ambitionbox.com

Read More:

FAQs related to top MBA in marketing and advertising colleges in India

Q: What is MBA in Advertising and Marketing?

A: MBA in Advertising and Marketing is a two-year course which offers knowledge on the various facets of advertising and marketing and their effective application in the market. 

Q: What is the duration of the MBA in marketing and advertising course?

A: The MBA in Marketing and Advertising is a full-time two-year postgraduate course. 

Q: What is the average course fee for MBA in Advertising and Marketing course?

A: The average course fee for MBA in Advertising and Marketing course offered by some of the most reputed colleges in India is between the range of INR 1.28 lakhs and INR 4 lakhs. 

Q: Which are the top MBA in Advertising and Marketing colleges in India?

A: Some of the top MBA in Advertising and Marketing colleges in India include NIMS, Mudra Institute of Communication (MICA), Apeejay School of Management, Devi Ahilaya Vishwavidyalaya, etc. 

Q: What is the admission process for PG course in MBA colleges in India?

A: Some colleges offer admission to the students on the basis of scores obtained by them in the previous qualifying exam while some colleges offer admissions to the students based on the scores obtained by them in various entrance exams.

Q: Which are the top entrance exams accepted by MBA in Advertising colleges in India?

A: The top MBA in Advertising colleges in India accept scores of popular MBA entrance exams such as CAT, XAT, MAT, ATMA, CMAT, and GMAT to give admission to various postgraduate programmes. 

Q: Which are the job opportunities after MBA in Advertising and Marketing?

A: The MBA in Advertising and Marketing offer lucrative job opportunities such as Marketing Manager, Communications Manager, Account Manager, Corporate Manager, Systems Manager, etc. 

Q: What is the average salary of Marketing Manager in India?

A: The average salary of a Marketing Manager in India is approximately INR 6.86 LPA.

Q: Which are the top recruiters which hire MBA in Advertising and Marketing graduates?

A: Some of the top recruiters include Pepsico, AMEX, Google, Unilever, Goldman Sachs, Morgan Stanley, BCG, Bain and Company, P&G, etc.

Q: Can I apply for MBA in Advertising and Marketing Communications if I have secured 45% aggregate in graduation?

A: Generally, the minimum score required in graduation is 50% aggregate in total. However, it may vary from one institute to another. 
About the Author
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Saumya Jain
Assistant Manager- Content

With over 7 years of editorial experience, Saumya has been a writer at Shiksha for over four years. With a bachelor's degree in English literature from Delhi University, she loves to write. A true Delhiite and her l... Read Full Bio