IFMR GSB, KREA University launches 5-year BBA integrated MBA programme

The ambitious degree programme is meant for students completing 12th standard, who aspire to join the family businesses or become entrepreneurs, business journalists, or professional managers.

Krea University MBA Admissions 2023: IFMR Graduate School of Business (GSB) at Krea University has launched a five-year BBA Integrated MBA Programme for the academic year 2023, according to an official release shared by the institute. According to the statement, the new programme has been launched with an aim to help prepare students of business and entrepreneurship. “It is designed to build the knowledge, skills, values, and attitudes required for leadership roles,” the statement said.

Furthermore, the fully residential course is hosted from Sri City in Andhra Pradesh, 70 km from Chennai. The ambitious degree programme is meant for students completing 12th standard, who aspire to join the family businesses or become entrepreneurs, business journalists, or professional managers.

According to the statement, the varsity will commence the first batch of the programme’s in 2023. The batch is limited to a maximum of 60 students. The varsity will conduct a multiple-step selection process. Students will be selected through scores on the Krea Aptitude Test, and personal interviews conducted online.

Sharing thoughts over the launch of five-year BBA Integrated MBA Programme, Lakshmi Kumar, dean, IFMR GSB Krea University, said, “We have curated the programme in line with the Government of India’s New Education Policy (NEP). The programme is designed as the first three years (BBA) to explore the context of the business enterprise so that students are well prepared to learn the content of business functions in two years of the MBA.”

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