IIM Kashipur collaborate for International Conference on Marketing Innovation

Amid ongoing marketing revolution, the conference aims to spotlight the impact of recent technological strides and digital transformations like Generative-AI, Smart(er) Devices, Artificial Intelligence (AI), Machine Learning, Virtual Reality, and Augmented Reality.

Indian Institute of Management (IIM) Kashipur is set to host the International Conference on ‘Marketing Innovation’ from December 16 to 18 at its campus. This event is a collaborative effort with the esteemed Earl V Snyder Innovation Management Center at the Whitman School of Management, Syracuse University, USA.

Amid ongoing marketing revolution, the conference aims to spotlight the impact of recent technological strides and digital transformations like Generative-AI, Smart(er) Devices, Artificial Intelligence (AI), Machine Learning, Virtual Reality, and Augmented Reality.

Dr S P Raj, Distinguished Professor of Marketing and Director of the Earl V Snyder Innovation Management Center, Whitman School of Management at Syracuse University, USA, and Dr Kulbhushan Balooni, Director, IIM Kashipur are patrons of this Conference.

Dr Somnath Chakrabarti, Dean (Academics) and Professor of Marketing, IIM Kashipur and Conference Chairperson, stated that consumer well-being has taken center stage as another critical domain of interest, especially in the context of emerging economies.

With these regions undergoing transformative growth, understanding the factors influencing consumer well-being has become paramount. The conference aims to delve into this complex landscape, providing a platform for researchers and practitioners to share insights and strategies. Various tracks of the Conference promise to contribute to the intellectually stimulating, engaging, and enjoyable atmosphere anticipated at the 2023 Marketing Innovation conference.

The conference will discuss different tracks such as sustainable marketing as a powerful tool for promoting eco-friendly aspects of products. The track on Corporate social responsibility has emerged as an integral component of brand value, reflecting a growing awareness of the need for ethical and environmentally conscious business practices. The track on Technological innovation focuses on the sweeping transformation to the field of marketing, fundamentally reshaping how businesses connect with their target audiences.

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