JSID Admissions, Placements, and Courses: Nien Siao on JS Institute of Design's Strategic Vision

In an exclusive interview with Shiksha.com, Nien Siao, Academic Dean at JS Institute of Design (JSID), New Delhi, provided a comprehensive overview of the institute’s upcoming initiatives and offerings.

In an exclusive interview with Shiksha.com, Nien Siao, Academic Dean at JS Institute of Design (JSID), New Delhi, provided a comprehensive overview of the institute’s upcoming initiatives and offerings. She discussed the detailed admission process for the Digital Design Short Term Course and the PG in Interior Design, including a Creative Intelligence Test and a personal interview to assess creativity and design knowledge.

Siao highlighted JSID's unique approach to design education, emphasizing its collaboration with École Intuit Lab and the integration of international perspectives into its curriculum. She also touched on the institute's commitment to staying current with industry trends, its robust placement record, and the financial aid options available for students. Looking forward, Siao shared insights into JSID’s strategic goals, including new collaborations and enhanced global outreach, all aimed at nurturing the next generation of design innovators and leaders. Check out some informatory excerpts from the interview below:

Q: Give us an overview of the admission process at JS Institute of Design, including the Digital Design Short Term Course and PG in Interior Design?

A: At JS Institute of Design (JSID) the admission process is designed in a way where we identify and nurture creative talent. Prospective students in these courses must first fill the online application and pay the nominal application fee. Applicants then take the Creative Intelligence Test (CIT), an admissions test that assesses creativity, spatial reasoning and general design knowledge. After the quiz, shortlisted candidates will participate in a personal interview, and it is highly recommended to bring a creative portfolio. Final selection is based on performance in the entrance exam, interview and portfolio review.

For the Digital Design Short Term Course, the process is more streamlined and focuses primarily on the applicant's previous academic achievements and passion for design. The Master of Interior Design follows a similar application process, but places more emphasis on previous academic achievements and relevant experience in the field

Q: What sets JS Institute of Design apart from other design institutes for programs like the bachelor’s degree in visual communication, Integrated Master's Diploma in Visual Communication?

A: JSID, in partnership with École Intuit Lab, offers a revolutionary design program that combines timeless fundamentals with the latest industry trends. This powerful blend sets us apart from other design institutes and prepares the students for a successful career in design. JSID’s degree programs, such as the Bachelor of Visual Communication and the Integrated Master's Diploma in Visual Communication, are designed to give students a global perspective and an in-depth understanding of local industry dynamics. This is achieved through international seminars, study opportunities in France and extensive industry exposure in India. The faculty consists of experienced design professionals who bring real-world knowledge directly into the classroom, ensuring students are fully prepared to meet the challenges of the design industry. The unique integrated MA in Visual Communication is a 5-year program that provides an unparalleled design education.The unique Integrated master’s in visual communication is a 5-year program offering an unparalleled design education. Students spend the first 3 years in India building a strong foundation, then transition to France for advanced postgraduate studies in year 4. The final year culminates in a paid co-op program in France, providing invaluable real-world experience alongside continued academic learning.

Q: How does the institute ensure that its courses, such as the PG in Advertising Design & Digital Communication and the bachelor’s degree in game art & design, stay current with industry trends and technological advancements?

A: At JSID, we ensure that our courses, such as the PG in Advertising Design & Digital Communication and the bachelor’s degree in game art & design, remain at the forefront of industry trends and technological advancements. This is achieved through regular curriculum updates, industry collaborations, and feedback from our extensive network of industry partners. Our programs are designed in collaboration with leading companies like Ubisoft India, ensuring that students are trained on the latest tools and techniques. Additionally, we host international workshops and invite global experts to provide insights into multicultural design challenges, helping students stay ahead in a rapidly evolving field.

Q: Can you discuss the placement record of the institute? Specifically, how successful are graduates from programs like the bachelor’s degree in digital Product Design in securing relevant employment?

A: JSID has a proven track record of providing 100% placement assistance to ensure a smooth transition from academia to industry for the students. Graduates have secured positions at respected organizations such as Netflix, Saatchi & Saatchi, Landor and Ogilvy, which demonstrates the effectiveness of the program in preparing students for successful careers. The institute's emphasis on internships, real-world projects and industry exposure equips students with the skills and experience needed to succeed in their chosen fields, leading to promising career opportunities after graduation.

Q: What types of companies or industries do your graduates typically work in, and how does the institute support students in securing internships and job placements?

A: Graduates from JSID typically find employment across a wide range of industries, including advertising, branding, digital design, game design, and interior design. They work in top companies like Wipro, Reliance Jio, Tata Consultancy Services, and leading design agencies. The institute supports students in securing internships and job placements through its extensive industry network and dedicated placement cell. Students also benefit from the guidance of our experienced faculty, who provide mentorship and help them build strong portfolios that attract potential employers.

Q: Are there any scholarships or financial aid options available for students, and if so, what are the criteria for eligibility and application?

A: JSID offers scholarships and financial aid options based on merit and financial need. For example, JSID provides scholarships of up to 50% for its UG & PG digital design programs and up to ₹50,000 for its PG in Interior Design program. The eligibility criteria typically include a strong academic record, a compelling Statement of Purpose (SoP), and proof of financial need. Applicants are required to submit their Income Tax Returns (ITRs) for the past two years along with their SoP, explaining why they deserve the scholarship and their motivation for joining the institute.

Q: Can you share any details about upcoming collaborations or partnerships that JS Institute of Design is planning? How will these collaborations benefit the students and the institute?

A: JSID is constantly exploring new collaborations and partnerships to enhance the educational experience for our students. We are currently planning several strategic partnerships with leading design agencies and international institutions, which will provide students with opportunities for internships, study abroad programs, and exposure to global design practices. These collaborations are aimed at broadening students' perspectives, fostering innovation, and ensuring that our curriculum remains relevant and aligned with industry needs.

Q: How does the institute support students in developing a strong portfolio, and what role does this play in the overall curriculum for programs such as the Bachelor's Degree in Game Art & Design?

A: Developing a strong portfolio is a crucial part of the curriculum at JSID. Students are encouraged to work on real-world projects, participate in internships, and engage in hands-on learning experiences that contribute to their portfolios. The institute provides access to state-of-the-art facilities, expert mentorship, and industry exposure, all of which help students build portfolios that showcase their skills and creativity. These portfolios play a vital role in securing employment and further study opportunities, as they demonstrate the students' ability to apply their knowledge in practical settings.

Q: What initiatives or programs does JS Institute of Design have in place to foster entrepreneurship and innovation among its students?

A: JSID is deeply committed to fostering entrepreneurship and innovation among its students. We offer a range of initiatives, including entrepreneurship workshops, innovation labs, and startup incubators, where students can develop and test their ideas. The curriculum also includes modules on design thinking, business strategy, and project management, equipping students with the skills needed to launch their own ventures. Additionally, we provide mentorship from industry leaders and opportunities to pitch ideas to potential investors, helping students turn their creative concepts into successful businesses.

Q: Looking ahead, what are the institute's strategic goals for the next five years, and how do you envision the institute evolving to meet the needs of the design industry and its students?

A: Looking ahead, JSID aims to continue its growth as a leading design education institution, with strategic goals focused on expanding our program offerings in emerging design fields, enhancing industry partnerships, and increasing our global footprint. Over the next five years, we plan to launch new programs, strengthen our ties with international institutions, and invest in cutting-edge facilities and technologies. Our vision is to evolve into a global hub for design education, where students are prepared not only to meet the needs of the design industry but also to shape its future. By staying at the forefront of design education, JSID will continue to produce graduates who are not only skilled professionals but also innovators and leaders in their fields.

Read More:

• FIIB committed to incorporate AI learning in Curriculum: Executive Director