Sona College of Technology launches community radio station
Sona FM 89.6 will cater to residents of 12 talukas in Salem and Yercaud areas. The programmes will be based on issues that are relevant and authentic to the steel town of the south.
The launch of Sona FM 89.6 was announced at a public event at Salem’s Valliappa auditorium.
Valliappa Foundation and Sona College of Technology, Salem, Tamil Nadu, has launched its community radio station – Sona FM 89.6. The FM radio station went live with its first broadcast on November 21. It will cater to residents of 12 talukas in Salem and Yercaud areas. The programmes will be based on issues that are relevant and authentic to the steel town of the south and the fruit, spice and coffee plantations laden hilly area.
Going vocal for local
As per a release issued by the college, Sona FM will serve an important role in dissemination of useful information that ranges from music to info bytes on weather, health, government initiatives, education and entertainment that is produced for the locals by locals with a global view.
Chocko Valliappa, Valliappa Foundation trustee and a winner of the Young Presidents Organisation’s (YPO) Global Social Impact award, said, “The Valliappa Foundation considers it a privilege to do good for the community by giving them a voice so as to create a better tomorrow, this will be a radio station with a difference focused on impact.”
Valliappa Foundation to promote local culture, music through facility
Valliappa Foundation aspires to promote local culture, music, sports and business through the facility. The launch of Sona FM 89.6 was announced at a public event at Salem’s Valliappa auditorium in presence of Tamil Nadu Minister for Municipal Administration KN Nehru; Mayor of Salem A Ramachandran; Salem MP SR Parthiban; Salem MLAs R Rajendran and R Arul and District Collector K Karmegam on Sunday.
The community radio can be accessed on the Sona FM app available for download from Google play store and Apple App Store available globally.
‘Salethin Muzungal’ for sharing stories
The college will invite government officials of Salem district to speak to the listeners at least once a month to share recent initiatives. It will also broadcast ‘Salethin Muzungal’ programme, which will give listeners an opportunity to share their stories. These will be stories of simple people that are both gripping and inspiring. Shows are broadcast daily from 10 am to noon with two repeats at 2 pm and 8 pm.
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