The 8th edition of Paripekshya successfully brought together industry leaders, academics, and students to discuss the latest trends in finance and marketing. The conclave not only provided deep insights into global economic and marketing strategies but also highlighted the importance of agility and innovation in shaping the future of business.
The Indian Institute of Management (IIM) Amritsar successfully concluded the 8th edition of its flagship finance and marketing conclave, ‘Paripekshya’, held at Hotel Radisson Blu and live-streamed globally on the IIM Amritsar YouTube channel. The event offered valuable insights into the dynamic landscapes of finance and marketing, stressing the need for continuous innovation in managerial approaches.
Inaugural Ceremony Sets the Stage for Insightful Discussions
The conclave was inaugurated with a lamp-lighting ceremony, marking the formal start of the event. The ceremony was attended by key members of the IIM Amritsar community, including Dean of Administration, Surendra Rao Komera, faculty members Dr Riya Singla and Dr Jagriti Srivastava, and keynote speaker for the finance panel, Pankaj Garg, CFO at Sleepwell. The inaugural session set the tone for the discussions that followed, focusing on understanding the evolving dynamics in the world of finance and marketing.
The Finance Session: Navigating Global Macroeconomic Trends
The theme of the finance session was “Navigating Global Macroeconomic Trends: Unveiling their Impact on Financial Markets”. Students of IIM Amritsar, Vanshita Suriya and Ishan Khurana, presented a comprehensive overview of the current global economic trends, such as inflation and interest rates, and how they affect financial markets. The presentation also touched on global issues such as the Covid-19 pandemic and the ongoing Ukraine-Hamas war, discussing their significant impact on financial markets worldwide, with a particular focus on India.
Pankaj Garg, the keynote speaker for the finance panel, shared his expertise on investment strategies, highlighting that while profitable opportunities exist, they are often challenging to uncover. Garg emphasized the importance of skill and creativity in making investment decisions that can yield better results and profits in the long term.
Panel Discussion on Global Financial Volatility
The session was moderated by Naina Mehta, Senior Director of Financial Planning at PepsiCo. Mehta kicked off the panel discussion by asking the question, “How does the volatility of interest rates implicate global liquidity?” This question set the stage for a lively conversation about the challenges financial markets face in a volatile economic environment.
Q: Is IIM Amritsar worth joining for MBA?
IIM Amritsar is one of the reputed and ranked IIMs offering MBA programme. In 2024 NIRF Ranking, IIM Amritsar was ranked at 47 under the 'Management' Category. The rank saw an improvement as it was 51 in 2023. Besides ranking, the institute is also know for placement. MBA students in the final year can participate in the placement drive. The institute has released the final placement report for the MBA 2022-24 batch. Over 250 recruiters participated, including more than 120 new recruiters. The highest domestic and international packages stood at INR 28 LPA and INR 58.52 LPA, respectively.
Find below more reviews for IIM Amritsar MBA course:
Q: Has IIM Amritsar collaborated with any college or university?
Yes, Indian Institute of Management–Amritsar (IIM–Amritsar) has collaborated with various colleges, organisations, and universities. The Indian Institute of Management–Amritsar (IIM–Amritsar) has signed MoUs with various companies, industries, and organisations. The below-mentioned table reflects on the IIM Amritsar collaborations:
| IIM Amritsar Collaborations | ||
|---|---|---|
| Cogoport | Institute of Chartered Accountants of India (ICAI) | - |
Q: Is IIM Amritsar worth joining?
In terms of placements, the institute has achieved remarkable numbers. The highest package has improved over the past three years. The participation of companies has also increased from 2022 to 2024. The following table represents the IIM Amritsar placement trends for the past three years:
| Particulars | Placement Statistics (2022) | Placement Statistics (2023) | Placement Statistics (2024) |
|---|---|---|---|
| Highest package | INR 25.21 LPA | INR 36.25 LPA (International) | - INR 58.52 LPA (International) - INR 28 LPA (Domestic) |
| Average package | - INR 14.63 LPA (Overall) - INR 18.54 LPA (Top quartile) |
- INR 16.51 LPA (Overall) - INR 20.57 LPA (Top quartile) |
INR 19.73 LPA (Top quartile) |
| Median package | INR 13.54 LPA (Overall) | INR 16 LPA (Overall) | INR 18.01 LPA (Top quartile) |
| No. of PPOs | 23 | 25 | N/A |
| No. of companies participated | 110+ | 120+ | 250+ |
Durgadas Shenoy, Director of Financial Planning and Analysis at Amadeus, discussed the transition from data centres to cloud storage and the trust issues surrounding the handling of private financial data. He noted, “Gen AI cannot replace the job of a fund manager, but a fund manager can take the help of AI to enhance results.”
Marketing Panel: Adapting to Changing Consumer Needs
The marketing panel featured several industry experts who discussed how businesses must evolve to meet the changing needs of consumers. Deepali Naair, Group CMO at CK Birla Group, reflected on the journey of technological transformation, from fax machines to WhatsApp and short-hand notes to tools like ChatGPT. She illustrated how business models are undergoing similar transformations, emphasizing the need for companies to adapt quickly.
Rajesh Srivastava, Head of Marketing Communication at Nissan, spoke about the intensifying competition in the market as consumer needs evolve. He encouraged businesses to remain relevant and responsive to shifting customer demands.
Soumen Das, Head of Marketing at Cipla, shared insights into the dramatic changes in the medical market, particularly due to continuous digital inputs and insights. Shilpi Kapoor, CMO at Airtel Payments Bank, exemplified the company’s Airtel frauds feature, which prioritizes customer ease by integrating digital solutions into the physical world in real-time.
An Engaging Q&A Session Wraps Up the Conclave
The conclave culminated in an enriching Q&A session, with enthusiastic participation from the students of IIM Amritsar. The interaction allowed students to clarify their doubts and engage directly with the experts, further enhancing the value of the event.
Conclusion: A Step Towards Future-Ready Leaders
The 8th edition of Paripekshya successfully brought together industry leaders, academics, and students to discuss the latest trends in finance and marketing. The conclave not only provided deep insights into global economic and marketing strategies but also highlighted the importance of agility and innovation in shaping the future of business.
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