IIM Calcutta 6-month Executive Programme in Communication Strategies for Corporate Leaders is designed to help senior executives and managers strengthen their communication strategies, equipping them with advanced skills to lead in the competitive corporate environment.
Indian Institute of Management (IIM), Calcutta has officially opened applications for its Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL), set to commence in January 2025. This intensive 6-month programme is designed to help senior executives and managers strengthen their communication strategies, equipping them with advanced skills to lead in the competitive corporate environment.
Key Objective of the Programme
The primary objective of the EPCSCL programme is to enable executives to develop a language for leadership. This involves understanding and applying communication as a key leadership strategy. The course aims to empower participants with the skills to assume leadership roles and improve their ability to communicate effectively in high-stakes business settings.
The curriculum is designed to present new paradigms of leadership communication, with a focus on the integration of digital technologies, AI, gamification, and analytics. It will also cover areas such as behavioral economics and performative communication, including public speaking and data presentations.
Comprehensive Programme Content
The EPCSCL programme includes a diverse range of modules aimed at developing executives' strategic communication skills. Some of the core topics covered include:
- Leading with Communication Strategy
- Sales Pitch through Impactful Argumentation
- Public Speaking – Crafting a Contemporary Public Narrative
- Leveraging Digital Communication for Leaders
- Inter-Cultural Business Communication
- Data Presentations and Visualization
- Leaders as Conflict Processors – Conflict Resolution and Negotiation
- Story-telling in the Digital Era
- Communication Analytics – Visual Communication Trends
- Communicating with(out) AI
- Gamification
The modules are interactive and will involve a combination of lectures, case studies, video presentations, and personalized feedback. These will equip participants with both theoretical and practical frameworks for enhancing their communication in diverse corporate scenarios.
Programme Overview and Structure
Spanning over 6 months, the programme consists of 32 virtual/classroom sessions and 11 learning modules. The classes will be held once a week, with sessions designed to blend lectures, case studies, workshops, online presentations, and feedback. The course also includes two campus visits to IIM Calcutta, one of which will be at the beginning of the course (3 days), and the second will be towards the end of the programme (4 days), including the certification ceremony.
Please note, subject to government regulations and any unforeseen pandemic-related measures, the offline campus sessions and certification ceremony may be conducted online.
Evaluation Scheme and Certification
Q: Can an average student get into an IIM?
The answer to this question of whether an average student can get into IIM can be both yes and no depending on the definition of an average student.
- Based on Academics (Class 10/ Class 12/ Graduation): While a student with average scores in Class 10, Class 12 and graduation with a good CAT score certainly has good chances of getting a call from IIM-A, chances are less for someone with an average CAT score.
- Based on student category (General or Reserved): While it is tough for a General category average student to grab a seat at IIM due to high score requirements, a reserved category student can get admission being at average scores as well.
- Based on past work experience, diversity and other factors: Gender and academic diversity is also a factor on which students are shortlisted at IIM. IIMs judge the past academic category based on the degree obtained by the students before MBA and then a weightage is allotted based on that. For Engineers, the percentage for scoring the highest marks is higher as compared with other streams
- Performance in selection rounds: Once you make it to the final selection rounds, i.e., AWT/PI process, it can be considered a fresh start. At this stage, students can forget their past average-ness but definitely require good grasp over the past subjects as academics-related questions are asked in the interview.
Based on the above factors, it can be considered that while getting into top Management institutes, such as IIM is extremely tough, the past performance, CAT performance, student category and a lot of factors can be the reasons for a student to receive that final call.
Q: Who is eligible to apply for certificate courses at IIM Calcutta?
For admission to a certificate course offered by IIM Calcutta, the aspirant must meet the minimum eligibility requirements. It may vary from one course to another. As per an unofficial source, the minimum eligibility criteria is that the applicant must be a graduate. In addition, he/she should have passed the qualifying examination with at least 50% aggregate. The documents also have to be presented during application or admission process.
Q: What are the minimum eligibility criteria for admission at IIM Calcutta?
The course-wise minimum eligibility criteria for admission at IIM Calcutta is mentioned in the following table:
Popular Courses |
Eligibility Criteria |
|---|---|
MBA/PGDM |
Bachelor's degree with a minimum aggregate of 50% |
Executive MBA/PGDM |
Bachelor's degree or equivalent degree in any stream |
PhD |
Master's degree with a minimum 50% aggregate |
Certificate |
Graduation with at least 50% aggregate |
The programme will be evaluated through Mid-Term Examinations, Individual/Team Project Presentations, Module-Wise Examinations, and Team Project Submissions. Upon successful completion, participants will receive certification from IIM Calcutta, further enhancing their credentials in leadership communication.
Eligibility Criteria
The programme is open to working senior managers with at least 8 years of experience. Applicants should hold a graduate degree (10+2+3) with a minimum of 50% marks. Selection will be based on an assessment of the applicant's background, motivation, and performance in a personal interview.
Programme Fee and Application Details
The fee for the EPCSCL programme is INR 3,30,000 + GST. Applications are now open, and interested candidates can apply through the official application link provided on the IIM Calcutta website.
For further information on the programme, visit, https://vc-now.in/IIMC-Comm-Strategy.
IIM Calcutta’s Executive Programme in Communication Strategies for Corporate Leaders (EPCSCL) provides a unique opportunity for senior executives to enhance their leadership skills through effective communication. With a blend of advanced content, practical training, and insights into modern communication technologies, this programme is designed to prepare participants for future leadership roles across industries.
Applications for the January 2025 batch are now open, and professionals looking to refine their communication skills are encouraged to apply before the deadline.
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