This IIM Lucknow 10-month program equips participants with cutting-edge strategies and tools essential for thriving in a dynamic market. It aims to enhance professionals' capabilities to anticipate customer demands, build resilient brands, and promote cross-functional integration for organizational success.
Indian Institute of Management Lucknow (IIM Lucknow) has announced a strategic partnership with TalentSprint. This collaboration seeks to deliver innovative executive education programs tailored for working professionals, combining IIM Lucknow's esteemed academic rigor with TalentSprint's expertise in online program delivery.
Meeting the Demands of a Customer-Centric Future
A recent Forbes report emphasizes the critical shift towards customer-centric business models, stating, "The future of business is customer-centric, driven by technology." As we enter 2024, this statement holds profound relevance, particularly in sales and marketing. With technology becoming an integral part of every customer interaction, businesses must adapt to deliver seamless, personalized experiences or risk falling behind.
Breaking Down Silos in Sales and Marketing
In today’s rapidly evolving marketplace, the traditional separation of sales and marketing is no longer viable. Professionals must adopt a holistic approach that fosters collaboration between these two functions. The need for innovation and agility in delivering consistent value throughout the customer journey is paramount. The Executive Program in Sales and Marketing, offered by IIM Lucknow in collaboration with TalentSprint, is designed to help professionals meet these challenges head-on.
Executive Program Designed for Career Acceleration
This 10-month program equips participants with cutting-edge strategies and tools essential for thriving in a dynamic market. It aims to enhance professionals' capabilities to anticipate customer demands, build resilient brands, and promote cross-functional integration for organizational success.
Professional Sabyasachi Sinha, Chairperson of Management Development Programs at IIM Lucknow, highlights the program’s impact: "With executive-friendly weekend classes, over 150 hours of interactive sessions led by distinguished faculty, and a culminating 5-day campus learning experience, this program is crafted for busy professionals committed to advancing their careers."
A Forward-Thinking Approach to Education
Dr Santanu Paul, Founding CEO and MD of TalentSprint underscores the program's innovative focus: "Participants will gain not only the latest tools to navigate the digital landscape but also a strategic understanding of how sales and marketing functions interconnect in today’s business world."
Practical Learning with Networking Opportunities
Q: Does IIM Lucknow students choose to be a Unicorn Startup owner or Entrepreneur?
Yes, the institute has a list of alumni who are successfully running their own Unicorn startups and have raised the entrepreneurship standard with their creative ideas. To name a few, take a look at the below success stories:
1. Bombay Shaving Company: A premium personal care and grooming solutions brand was founded by Shantanu Deshpande, who passed out from IIM Lucknow in 2011. Shantanu has pursued an MBA in Strategy from IIM Lucknow. After completing his education he worked for 4 years at McKinsey & Company and after that, he ventured into the world of entrepreneurship.
2. Flutrr: It is an inclusive multilingual online dating app which provides a delightful dating experience in one’s language. A new generation of matching algorithms from ancient Indian and Vedic sciences of Astrology and Numerology are followed at Flutrr. The company was founded by Kaushik Banerjee who is designated as co-founder and CEO. Kaushik has pursued MBA in Marketing Operations from IIM Lucknow and has passed out on 1992.
Multiple IIM Lucknow alumni have set the stage for the upcoming students to start their own ventures and bring the best to the table.
Q: How is IIM Lucknow for an executive Management course?
Indian Institute of Management, Lucknow offers executive MBA or PGPWE courses for a duration of two years. PGPWE is a uniquely designed course for working executives, entrepreneurs and professionals, who wish to enhance their managerial knowledge and skills through formal management education while continuing to work. Students get to work on live projects and connect with leaders around the globe. Admission to these programmes is entrance-based. Read more about IIML Executive PGP, here.
Q: Is IIM Lucknow worth joining?
According to verified reviews published on Shiksha, IIM Lucknow has an overall rating of 4.5 out of 5. On one side where students have mentioned in their reviews that the course curriculum is quite rigorous, a few also mentioned that they are satisfied with the faculty, good infrastructure and record-breaking placements. In addition to these factors, IIM Lucknow carries the brand value of IIMs, which in itself makes this institute worth joining. Therefore, yes it is a good option.
The program features live interactive sessions that empower participants to design and implement innovative growth strategies, setting them apart in their fields. A campus visit offers valuable networking opportunities and a firsthand experience of the IIM Lucknow environment. Upon successful completion, participants receive certification and gain Executive Alumni Status from IIM Lucknow, marking their readiness to excel in a competitive marketplace.
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