A 15-hour elective is integrated into the B-School curriculum designed to offer foundational learning outcomes on strategic elements of Reputation Management
The Public Relations Consultants Association of India (PRCAI) has launched a brand-new Reputation Management course with the Indian Institute of Management, Udaipur (IIMU). This academia-industry collaboration aims to equip future business leaders with expertise in strategic communications which is essential for building successful brands and businesses.
Reputation Management is an elective course developed for IIMU and offered in Term 5 (October-December 2024). The course covers six dimensions of corporate reputation—Emotional Appeal, Products & Services, Financial Performance, Vision & Leadership, Workplace Environment, and Social Responsibility—all seen through the lens of Public Relations, giving students a deeper understanding of how these drivers create long-term value for organizations.
It introduces participants to the subject of crisis communications’ best practices, and the importance of ethical business conduct, underlying the value of preparedness to proactively protect reputation. The course will also provide an enhanced understanding of Online Reputation Management (ORM), a critical area in today’s digital-first world. As stakeholder behaviours evolve, ORM has become central to the practice of Public Relations, with an increasing focus on leveraging digital platforms to manage and enhance reputation.
“We are thrilled to partner with IIM Udaipur for this new Reputation Management course,” said Nikhil Dey, National Chair, Talent & Academia, PRCAI & Executive Director, Adfactors PR. “Reputation management is central to business success in today’s interconnected world. The demand for leaders who can strategically manage and protect reputations is at an all-time high. A world that is embracing the AI opportunity is also having to learn how to deal with fake news, misinformation and disinformation. In this context, reputation management has become a vital competency for leaders across industries, and this program prepares the B-School students to learn the science and art of reputation management to tackle the VUCA* world head-on.”
The initiative is catalysed by initial insights from the latest industry survey PRCAI 2024-25 SPRINT* which will be unveiled in January, highlighting the state of talent and its influence on the industry and the future of communications. The survey found that 76 per cent of respondents believe that educational institutions must overhaul their curriculum to meet new PR industry demands. Further, PR firms are finding new hunting grounds - even at the entry level, firms have broadened their hiring pool to include marketing and advertising institutes (23%) and management institutes (13%). The survey revealed that corporate communication leaders (90%) shared that CEOs are now prioritizing strategic communications for measurable business impact, and this course is designed to meet the increasing demand for expertise in reputation management.
Q: Is Executive MBA available in IIM Udaipur?
Yes, IIM Udaipur does offers Executive MBA i.e. Online Post Graduation Diploma in Buisness Administration for Working Executives. PGDBA is a twenty four months duration programme delivered in online mode and two one-week campus mode. The eligibility criteria for the specific programme is tweleve years of school education and three years of university education with a Bachelor degree or equivalent in any discipline. Also a minimum three years of full-time post qualification experience and a valid GMAT score, or valid GRE score, or CAT scores, or score of the admission test to be conducted by IIMU.
Q: Is IIM Udaipur good for the Executive MBA course?
The Executive MBA programme is especially designed for those working individulas who wants to enhance their skills to build a better career. And IIM Udaipur being one of the fastest-growing management schools in the country only adds to its value. The programme is well designed in a blended mode combining weekend online and two 1-week on-campus modules covering a duartion of tewnty-four months.
Q: Does IIM Udaipur's Executive MBA holds value?
- Helps you to redefine and expand your leadership skills
- Helps to build powerful networking as everyone in the classwork into different working fields
- Help you boost your professional development
- Excellent Financial returns as Supervisors and Interviewers recognizes this Programs value and are willing to offer jobs faster than regular MBAs
- EMBA broadens ones perspectives and helps them understand the key business process of any company.
“The Reputation Management elective course stands out as a new addition to IIM Udaipur’s curriculum. This course is designed to give our students a comprehensive understanding of the drivers of corporate reputation, positioning them for leadership roles where effective communication is key to success,” said Prof. Ashok Banerjee Director, IIM Udaipur.
75 IIM Udaipur students have enrolled for the Reputation Management course, joining a forward-thinking initiative to harness the power of communications for growth and business impact.
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Abhay an alumnus of IIMC and Delhi University, has over a decade long experience of reporting on various beats of journalism. During his free time he prefers listening to music or play indoor and outdoor games.
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